Digital Marketing Consultancy No Comments

The Drop of SEO Ranking – Charles Gregory

The Drop of SEO Ranking

Being so used to have most of my keywords on page 1 and ranked top 1 for almost 3 years now, when my keywords start dropping a few slots to no 3 of page 1 of Google, it got me rattled.

At first, I thought Google is randomly testing its algorithm but then after 2 weeks, my positions seemed permanent. Ranking for keywords in Google first page is easy for me, and when I see my keywords, not on top 1 of Google, it actually pisses me off.

Then when I did more research I realised there was a huge algorithm update from Google called the Medic Update on August 1.

So What is Medic Update by Google?

In summary, Google is calling this a broad, global, core update, but based on much of the analysis done thus far, there seems to be a focus on health and medical sites and YMYL Your Money Your Life sites. But many sites besides those were impacted by the update.

Google is telling us that there is nothing you can do to fix your site, so you should just focus on making a great experience, offer better content and a more useful website. This update has taken on the name the Medic Update because of its focus on the medical and health space. This specific focus is something Google will not confirm.

Then again I asked myself if Google is going after those sites that have false claims or too much guarantee, my DMC site is about offering information about digital marketing.

Then upon more digging, I realised this.

Google Update 2018

Google also said, “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”

 

I went ‘wtf’ mode now Google is doing charity to reward sites that have not perform well-meaning putting their sites higher than mine out of pity?
Anyway, what you can do to ‘force’ back your ranking to the top of Google. Now some of you might think, so what you are still on page 1 no.2 or no.3. Actually, it is not, if my site is above the fold (refer to image 2)
google ranking

Image 2

you will get lots of traffic but once the position dropped, your traffic will drop significantly by almost 50% even though you are second or third position ranking even on page 1.

So How Do I Force Google to Give Me Back My Top Ranking?

a. Be so much better than the no.1 content. If they write 1000 words, you write 2000 words. If they have videos, infographic, you have to do double of these!
b. For 3 years, I dominated most of the keywords ranking whatever related to training on top of Google ranking, consultation and I did not update any content. Now it has taught me to update all content at least monthly basis. DO NOT write new content with the same keyword, that is duplicate content and Google hates it. Instead just go back to the existing content page and add more value to it. Add more videos, graphics or even text to it. I imagine in the next 5 years, each page will be at least 5000 words with well-done videos and graphics accompanying it.
c. Link out to an authority site. Link out to Wikipedia, and other authority sites that is outside your region. Don’t be silly to link to your direct competitor though.
d. Get higher trust flow (TF) in Google’s eyes. Build more link, internal link them and add more schema to your sites.
All the best. Time to get all my keywords to the top position of Google, see you at the top.
Digital Marketing Consultancy No Comments

SEO Specialist in Malaysia – Why You Need Them in 2018

Hiring SEO Specialist in Malaysia For Your Website

Many business owner have actually now seen the facts that digital marketing in Malaysia is the most efficient and cost-effective method to invest your marketing budget for business development.

Whereas more traditional marketing is extremely expensive and typically brings very little returns, digital marketing has a variety of various levels: you can invest a bit and get a great return, or you can invest a lot more and get an even better return.

There are various kinds of internet marketing that can provide returns for your organization. From paid online ads (banners ads or pay-per-click), to social networks and SEO.

In this post, we would like to go over the advantages of online search engine optimization (SEO). SEO is a strategy that increases the online visibility for your organization and lets you to produce leads online. The longer your SEO project continues, the greater your outcomes will be. SEO is an extremely leveraged system and can work as an automatic lead generation machine for your company.

Why do some people choose to give a try to SEO themselves, while others choose to work with an SEO specialist? Well, it depends upon your spending plan, just how much time you need to invest yourself, and whether you’re considering attending SEO Training in Malaysia.

seo specialist malaysia

Top Reasons To Hire An SEO Specialist in Malaysia

Practical knowledge

Working with an SEO expert indicates you spend for somebody’s understanding. They have actually most likely collected this understanding over a number of years, and they likewise invest a considerable quantity of time upgrading this understanding. In hardly any other field is this as crucial as SEO. online search engine algorithms keep altering, brand-new methods emerge, and old methods becomes obsolete. Having an SEO expert on your group, indicates you can unwind, understanding that your professional maintains to this day with all the most recent advancements.

Abilities

Every career has a distinct set of skill-sets that is needed to finish the task. SEO specialist and their teams have actually ensured and expertise to acquire the skill-sets they choose to increase site rankings. Choosing to build these skill-sets yourself, indicates you will need to invest a significant amount of time and money. Employing an SEO specialist team that can show you previous end results, suggests you employ certained abilities.

Copyright

A lot of excellent SEO professional teams have actually developed intellectual property, like special procedures, or exclusive software application to support their skill-sets and insights. Hiring such a group means you can make the most of such intellectual property and get the tried and tested internet marketing results for your site too!

Seo (SEO) is a hectic field that does not always stick to the routine meaning of working hours. Many individuals work their Monday to Friday, 9am to 5pm tasks that enable them to “shut off” and enjoy their downtime. On the other hand, SEO experts belong to a really vibrant field that needs they constantly keep top of their video game. SEO is a competitive market where in some cases countless blog sites and sites are targeting the very same audience, not to mention that the guidelines for SEO are continuously altering. As such, these professionals are continuously finding out and establishing brand-new strategies to supply their consumers with the very best possible search rankings.

Research study

A normal SEO professional will invest a minimum of an hour every day looking into SEO and online marketing blog sites and online forums simply to remain abreast of advancements in their field. As a matter of fact, this research study time is among the most vital elements of the task, as customers are investing in a professional. SEO specialists can not just count on the strategies of yesterday; or else we would all be optimizing our websites without even a moment’s thought for social networks.

Connect Potential customers

From keyword stuffing to social media, SEO as a field is constantly changing, normally at a quick rate. However, link building remains to be among the crucial elements of SEO. Still, google search engine are also more advanced, so back links have to be relevant and high quality links to have a good effect on search ranking. Typically, an SEO professional will invest a minimum of 90 minutes of daily link building.

Mentoring

With the exception of freelance SEO experts, the majority of experts even have a group of assistants. To grow your SEO company, you need to develop a team of individuals who are often at the assistant level, however also may provide distinct expertise. Preferably, an SEO professional will invest Thirty Minutes to an hour every day mentoring assistants to assist with a few of the fundamental SEO jobs.

Social Networking

Facebook, Twitter, YouTube, and other socials media are a requirement in today’s SEO world. These platforms offer company owner access to countless prospective clients, particularly when you consider Facebook has over a billion users worldwide. Furthermore, there are always brand-new and various socials media turning up, and SEO professionals have to understand ways to take advantage of these media. Certainly, social networking uses up a minimum of a couple hours from every day for an SEO professional.

Webmaster Tools and Analytics

Lastly, SEO experts have to understand not just the methods for improving search ranking, but also whether these strategies have actually worked. Visitor numbers, the source of traffic, bounce rates, the sort of visitors, social analytics, and conversion rate are simply a couple of data an SEO professional will analyze to track the progress of an SEO project. Because of this, his/her day will consist of a minimum of an hour either conducting analytics or discovering brand-new tools.

As you can see, an SEO professional has a very hectic job. While you might just consider the end online search engine leads to your online marketing project, there are in fact a variety of challenging methods and tools that an SEO specialist in Malaysia uses to make your website more visible.

DMC No Comments

Top 8 Facebook Changes You Must Know Now

Top 8 Facebook Changes You Must Know Now

If you are want to know more about the latest Facebook Updates after the scandal, then here’s an article for you to be aware of new advertising limitations. We’ve gathered all the latest updates and explained what they’ve changed in Facebook’s advertising ecosystem.

1. Facebook refused not to use third-party data for targeting.

Previously, Facebook has been using data from brokers like Axiom. With this, Facebook launched a feature for targeting which is called”Partner Categories”. They were displayed just like any other targeting option which is why some of your favorite targetings are missing.

Now, in 2018 partner categories is being removed. This means that advertisers have fewer options for targeting.

After the Facebook’s data scandal, it is stated that Facebook stated that the company won’t use any third-party date and will only use their own data. This is to ensure that all the data being used for targeting was attained rightfully.

Facebook stated that the company won’t use any third-party data anymore and will rely only on its own resources in order to be sure that all data used for targeting was attained rightfully.

2. Facebook stopped showing the reach estimate for custom audiences ( Email and Phone lists).

If you’ve been using the custom audience features, you’ll realize that the reach estimate is missing. After the update, you cannot estimate what’s your audience size will be. This means that it can be difficult to estimate the numbers of people reached within a particular audience.

3. Facebook mentioned that it will require a proof that the email and phone list for a custom audience are collected legally.

With this update, you need to prove that the email and phone list is collected legally. Otherwise, your ads will be banned. So, if you are thinking about buying high-quality lists, just forget about it.

4. Advertisers aren’t allowed to share custom audiences with other business accounts.

As for now, it is not certain whether how this prohibition is going to work but we are going to see it pretty soon. Based on this update, it looks like we won’t be able to share pixels with another ad account.

5. Apps that weren’t used for 3 months by a particular customer will lose the access to the

This recent update affects not only suspicious apps but also transparent applications such as ads mdata.anagement tools. This means that it is time for apps to focus more on retention strategy.

Facebook reduced the data which consumers can give to apps during the sign in process. Now it’s just the consumer’s name, profile photo and email only.

If you want more data you are required to make the customer believe that your app is worth it. Some of these fields are not accessible:

  • Page likes
  • List of friends
  • Localisation

6. Facebook will verify advertisers who are running any ads related to politics. Advertisers now have to confirm their identity as well as location. Organizations who failed to prove their identity will be banned.

If you work for organizations or in the non-government sector, this update will be harsh on you. Even if you are a real person from a transparent organization, it is most likely to take more time to start running a new Facebook Ad Campaign or a new ad account in your Facebook Business Manager.

This is because Facebook decided to send a physical postcard with a verification code to advertisers who wants to prmote politicians during elections.

7. All users who manage big pages will be verified. They have to prove their identity.

It seems that this update doesn’t only affect only political pages but other fields as well. So, if you are a brand with a huge following, get prepared for an active dialogue with the Facebook’s admins.

8. Facebook hires more than 20k people for manual content review.

Ad review is going to be stricter than ever. According to the efforts we see on Facebook, it is going to be harder to overplay Facebook to promote prohibited topics such as cryptocurrencies.

 

 

DMC No Comments

Why Digital Marketing is Important in Malaysia

Digital Marketing In Malaysia

Modern and evolution of technologies bring great changes to small and medium businesses. They have to do everything to keep up, which is true to the rest of the society. Brick-and-mortar businesses must either change their business models to an online one or make plans to upgrade their existing marketing endeavor to digital marketing strategies – in an effort to capture a very lucrative growing online marketplace.

The difference between a successful thriving business and a fail one is the effectiveness of attracting targeted audiences online. It depends on converting leads to sales, even if you receive tons of daily traffic to your site. Conversion is the key to success. As business and commerce are heading to the digital arena, Digital Marketing tools and techniques give business owners the best choice for survival, competition and cutting edge for business growth.

digital marketing malaysia

  1. Digital Marketing Levels the Online Playing Field

Digital Marketing are no more the food and fodder only for multinationals and large corporations who have enough resources required to engage an online marketing campaign. Small and medium enterprises now have level the playing field to have the chance to compete against the bring boys and have their share of traffic.

Small and medium enterprises are now able to have the resources to perform sales and marketing initiative which were only available to large corporations previously. Even without investing in the call center, small enterprises are able to engage themselves wita h high volume of customers, even in every corner of the country or even any parts of the world. They can do this even without physical stores or business in those locations.

  1. Because Digital Marketing Is More Cost-Effective than Traditional Marketing

Small enterprises normally have very little resources to work on but  Digital Marketing enable them with a better and very cost-effective marketing channel that will show results. Most small enterprises reported a considerable saving by using digital marketing methods to promote their products or services.

  1. Digital Marketing Delivers Conversion

The success of businesses marketing products and services online depends on the percentage of incoming traffic that gets converted into subscribers, sales and into leads as intended by the purpose of the website. All your traffic would mean nothing and all your marketing efforts will simply go to waste if without conversion. That is why business owners are working very hard on their digital marketing campaigns aimed towards conversion.They are making it a top priority in their business planning above everything else.

  1. Digital Marketing Helps Generate Better Revenues

Effective digital marketing techniques will have a higher conversion rates thus will deliver loads of profitable benefits to your business.

Small and medium enterprises who are using digital marketing techniques will see better revenue growth which will translate to 3.3 times better chances of expanding their business and also their workforce. They will be opening their doors to larger, better and reaching farther markets locally and also abroad.

  1. Digital Marketing Builds Brand Reputation

Digital Marketing has the power to attract targeted traffic and the audiences will trust your brand more. They will be more open to accept your products or services and may be interested enough to buy what you have to offer them.

Delivering on what you promised will certainly help you have a better relationship with your targeted audiences, helping them transform into paying customers. This interaction will in turn make them visit your site some more – on a regular and continuous basis.

This will be beneficial for your brand reputation, as happy customers will most inform other people about their experience with your brand, product, service or company. Your brand’s reputation will go further than expected, thus opening new doors of opportunities for reaching larger markets and attain business growth.

The digital age is here to stay and digital marketing is used more and more and those businesses that cannot adapt to the new marketing tool will either need to fish or cut the bait. 

DMC No Comments

How Digital Economy & Marketing Can Boost Penang Growth

How Digital Economy & Marketing Can Boost Penang Growth

Penang has experience 2 growth transformation to become a successful industrialized
economy. Penang’s economy targeted to move up the value-chain by driving the 3 rd growth
wave of digital economy.

Penang is moving fast to another level of success in the shared services outsourcing (SSO)
industry. The Penang State Government, in envisioning the great potential of the SSO
industry, launched the Information Technology Business Process Outsourcing (IT-BPO)
Hub in Bayan Lepas to attract global leaders in the SSO Industry to establish their presence
in Penang. The IT-BPO Hub in Bayan Lepas that is the first of its kind to be established in
Malaysia is a milestone achievement for Penang.

It is evident that Penang indeed is an ideal incubator for many IT and digital startups. Over
the last 12 years, Penang has been the birthplace of the largest hosting provider in
Malaysia, Exabytes; and the Asian’s leading online employment marketplace, Jobstreet.com.
Off course there are many well-known startups here that you could find there. It is
crowned as “Silicon Valley of the East” for the apparent reasons.

Digital economy is about the economic activity that results from billions of everyday online
connections among people, businesses, devices, data, and processes. The backbone of the
digital economy is hyperconnectivity which means growing interconnectedness of people,
organisations, and machines that results from the Internet, mobile technology and the
internet of things (IoT). It is about using the latest technology to do what you already do –
but better.

It is said that digital transformation will contribute US 10 billion dollar to Malaysia GDP by
2021. How does digital economy can boost Penang’s growth?

Customer Experience with Digital Marketing in Penang, Malaysia

In this digital age, customers choose to interact with business whenever and wherever they
are in a fashion that is convenient for them. In addition, customer desires to interact with
brand with experience that is seamless and personalized. With digital deployment in their
business, Penang business would give customer better buying experience; hence translates
to better customer retention rate. Digital Marketing in Malaysia becomes important more than ever.

Better business decision.

How enterprises securely share data in real time to enable next-generation commerce
applications to thrive is the key for success. The digitisation of everything is creating new
intelligent digital networks of networks that fundamentally change the way commerce is
managed, optimised, shared, and deployed. The more data you have the higher success rate
that you could generate leads and result in higher rate of sales closing.

Adapt to the future of work.

The next generation of business is about work from different office, homes or even coffee
shops. This allows flexibility and also scaling of business. This translate to more happier
employees, and better productivity. Business operation is longer limited to location.
Business in Penang no longer to be bound to local.
Penang’s brands could go national and even international with the digital platform ready
on digital economy. There are marketplaces they can choose from to market and deliver
the products beyond your own territories.

Creating Job opportunities

It is believed that digital economy will generate more than 85,000 new jobs in Penang alone.
New digital and IT skills are required to spur the digital economy in the state.
Initiatives on ensuring digital economy in Penang shown that Penang state government and
Malaysia is committed for the digital transformation here in Penang.
With the vision to encourage the growth of digital economy, Malaysia Multimedia
Development Corp (MDEC) through MSC Malaysia has set up Cybercities and Cybercentres
in Penang.

Based on the concept of industry clustering, companies of similar industries are placed
within the same geographical area to fuel economic growth. These companies are also
housed within a facilitative eco-system to build their businesses in line with the vision of a
developed digital economy. This creates healthy competition amongst businesses,
encouraging innovation and development while raising competencies on a national and
regional level.With access to world-class infrastructure, MSC Malaysia attracts local/global
investors and supports a robust local start-up ecosystem.

MDEC also announced in November 2017 that the first Digital Hub outside Kuala Lumpur
will be set up in Penang. Malaysia Digital Hub is tailored for startups and internet economy
companies. Malaysia Digital Hub provides rich ecosystem components inclusive of high
speed broadband and abundance of soft infra offerings. As a Cybercentre, Malaysia Digital
Hub will offer the same 10 MSC Malaysia Bill of Guarantees to MSC Malaysia status
companies.

What is crucial now is educating SMEs in Penang by reskilling and training to help them
understand and accept this concept of digital economy. It is not a choice for them but a
necessities to cater the next generation of consumers who are nothing but digital savvy.

DMC No Comments

Facebook’s News Feed is Changing (and What to Expect)

What are the Changes to the Facebook News Feed?

Facebook has overhauled how it ranks the posts, videos and photos that appear in its users’ News Feeds, introducing major changes on Thursday designed to put what friends and family have to say first.

Why are the Changes Being Made?

The Facebook Mission

The primary reason Zuckerberg gives for making these changes to the News Feed is to get back to what the platform was designed to do, which is to “help people stay connected and bring us closer together with the people that matter to us.”

What This Means for Businesses Marketing

When the news broke, Facebook stocks took a hit and social marketers across the globe declared the “death of the newsfeed” for publishers.

But Don’t PANIC…

In reality, these changes should not surprise anyone who has been paying attention, and are likely to have a positive long-term impact on your social media marketing strategy.

People-First Approach

Smart marketers will view this as an opportunity to shift their strategy away from heavy content generation and toward a people-first approach. This doesn’t mean halting all creation of content but it does mean crafting fewer, more thoughtful pieces that encourage meaningful interactions between people.

Use Live Videos

The use of live video: “It’s organic, it’s free and it has a proven record to be much more engaging than any other type of content. It often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.

Engagement

There is a great opportunity for businesses to pivot to a meaningful customer service experience on Facebook. It’s no longer about the number of followers a page has but how quickly you respond to comments, questions, and inquiries. If you aren’t engaging with and responding to your customers on Facebook, and doing so in a timely fashion, your business will pay the price.

No Engagement Bait

Mosseri (Facebook’s head of newsfeed) warns that organisations that use ‘engagement-bait’ to goad people into commenting on posts will have their posts demoted, as these will not be viewed as “meaningful interactions”.

Engagement bait” is defined by Facebook as spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions – for instance, posts that say “LIKE this if you’re think Charles is handsome!”

So, no vote baiting, reaction baiting, hare baiting,no tag baiting or comment baiting

A Final Note

While there has been an outcry at the changes from some in the marketing world, the reality is that social networks are just that – social. The presence of brands on social has grown dramatically, and for many users this has been to the detriment of the networks.

Facebook’s change should be welcomed if it can genuinely improve the service for users. And brands will have to raise their game to be more relevant and more vital with their messaging, rather than trying to beat users into submission by sheer volume.

DMC No Comments

Digital Transformation in Malaysia -What You Need To Know

Digital Transformation in Malaysia

Digital Transformation in Malaysia is not just a buzzword as it becomes a core concept to many business models. In this article, you will learn why it is a core concept of a business.

So basically, digital transformation is a process of transitioning a business from traditional style platform to a digital model. There are various things to go into this. Therefore, let’s take a look at how it actually works for both sales and marketing.

Digital Transformation can bring you more sales and branding compared to the physical world of phone calls, billboards, mails,flier and so on. The old school techniques are still working but there are becoming less effective as digital transformation is taking over. Why is this happening? The main reason is that people are now buying things online more than over instead of walking into a shop to buy it. I bet that you heard of the word “showrooming”? This is a term that retailer use them for people who go to a shop to know more about a physical item that they have searched on the Internet.

The word “Best Buy” in particular had this happen so frequently that it has become part of a business model, hoping that it can make people to buy the product in the store through their site.

But the question is that “What if you have a service business instead of a retail business?” Then, you are in trouble. Customer will to let their fingers do the walking with Yellow Pages anymore. Instead, they are now transitioning to websites like Yelp or Angie’s List. Yelp has a huge advantage over the traditional advertising. The reason is that they display more information and also they provide social proof of real customer reviews.

Customer reviews or social proof are major force when it comes to online reputation. People used to call this as word of mouth advertising but now sites such as Yelp are currently allowing a single person’s voice to reach out to the entire market.  This is called digital-mouth advertising.

digital transformation malaysia

What Happens If The Business Do Not Change?

Without a digital transformation, businesses would most likely have to rely on a core group of customers and will not be able to grow big in the long run. Smaller businesses that succeed in digital transformation will have an upper hand when compared to those who remained. The future is uncertain for those businesses who decided not to adapt themselves with the digital changes.

If a business fail to adapt to the fast-changing wave of new technologies will usually affect the manner of doing business. For those who managed to meet these kinds of challenges can easily turn them into great opportunities.

People always ask if digital transformation is only about technology and also outsourcing? The short answer for this is a “No”. It actually inovlves innovation to connect with things like data science, devices, design, technology and many more. These are the fundamentals which are going to institute change in customer experience.

Basic Online Presence Is Not Enough For Digital Transformation In Malaysia.

You may think that you are staying ahead with the digital transformation in Malaysia. You just build a website and some online presence. Sadly, this is not enough. Many business websites do not have much information compared to a standard Yelp page. Social media has become like a billboard than a customer interaction kind of platform. If a visitors want to change a specific detail, they need to go back to things like the telephone or basic email in order to contact you.

The fundamental to increase your online presence is you need to move from a pure marketing standpoint towards sales and digital marketing. Besides that, it is important to track customer data over time to build a strong relationship with an individual vistors, asking them to convert again till they have become loyal customers.

With today’s technology, it is possible to achieve this. If you try to use Facebook without an ad blocker on and you start to like a few business pages, talk and share about this topic. You’ll notice you’ll get advertising related to what you like and share.

Other than that, companies can get marketing data on you after you have visited their site. You can use Facebook pixels to install into your site to track individual visitors as they come and go from your website. This allows you to perform remarketing ads where they’ll see your ads again and again.

Digital Transformation In Malaysia Is Vital Now.

Digital Transformation in Malaysia is gaining more importance. The reason is that Asia is fast becoming a key area for digital innovation. About 50% of the Internet users are estimated approximately three billion in this region as Asia is one of the largest regional e-commerce markets.

By the year 2025 to 2030, technologies like the mobile Internet, cloud technology,3D printing as well as the Internet of Things will make up at least 30% of Asia ex-Japan’s economic growth. With the increase of business activities in Asia, it is not surprising that the region has become an important hub for lots of businesses.

With the increase of people purchasing online and new digital marketing strategies coming in, old business model that uses traditional marketing cannot compete much longer!

With decreasing retail sales, more people buying online, and new sales and marketing tactics smashing competition through the digital space, the old business models can’t compete for much longer. If this article has sounded a chord of panic in you though, don’t worry because knowledge is power. Get started today and start the transformation now before you get out-transformed by your competitors!

 

 

DMC No Comments

Get Free Social Media Backlinks From Facebook, LinkedIn, YouTube, Instagram, WhatsApp

Link #1: Your Facebook Personal Profile’s About Tab

Link #2: All Your Facebook Personal Profile And Page Posts

Link #3: Your Facebook Page’s About Tab

Link #4: Your Facebook Group Description

 

 

 

 

 

 

 

 

Link #5: Facebook Group Pinned Posts

Link #6. LinkedIn Link Building (Your Profile’s Contact Info)

Link #7: LinkedIn Article Backlinks

Link #8: YouTube Video Descriptions

Link #9:Instagram Profile Link

Link #10: WhatsApp Backlinks

 

 

DMC No Comments

SEO Malaysia – Sharing Strategies to Rank Your Website

SEO Malaysia – Everything You Need to Know About SEO in Malaysia

Seo in Malaysia is one of the most demand digital marketing strategies. Search Engine Optimization, which is usually referred to as SEO, is the method of enhancing the volume and quality of website traffic to a site from search engines using organic or search engine result. The higher your business’s site ranks on Search Engine Result Page (SERP), the more visitors are going to check out your website.

As a marketing plan of action for increasing website’s relevance, SEO specialists know how search algorithms function and exactly what people look for. An SEO course of action might include a website’s coding and structure, web content and copywriting, website presentation, in addition to taking care of other issues that will stop the online search engine from indexing your business site. If your business’s site is not indexed by online search engine, there will be no chance at all for your website to obtain high exposure rankings on google. For that reason, it is exceptionally essential for companies to bear in mind of SEO and ensure that their sites are effectively indexed by google.

The term “SEO” can also be known as “Online search engine Optimizer”. This is a niche term that describes firms and specialists that perform SEO task for their customers, and by staff members who carry out SEO services in-house. Every firm and specialist have their own SEO method; for that reason, they might utilize various approaches to attain high natural rankings for sites. For the most parts, to have efficient SEO, it might need modifications to the HTML source code of a website, SEO strategies will be included in site development and style. That is why nearly all reputable SEO firms and experts will initially take a look at the style and back-end architecture of a site prior to beginning any SEO task. This will make sure that SEO is performed efficiently.

Advantages of SEO for Businesses in Malaysia

Businesses can gain from SEO in a lot of ways, be it to increase brand name awareness, obtain sales leads or even increase sales earnings. The following is a list of advantages that businesses can receive from SEO:

o Get additional targeted website traffic. SEO can increase the number of visitors to your website who are actively looking for your service or product.

o Boost brand name awareness. SEO can provide your brand name a high worldwide profile. You can likewise utilize SEO to build brand awareness for any new product or service by optimizing similar product/service key phrases to rank greater on google.

o Marketing your brand name 24/7. With SEO, your site will get direct exposure 24 Hr a day, 7 days a week – without pausing.

o Increased sales. As SEO brings you targeted website traffic, it can guarantee increased sales of your services or product.

o Long term positioning. As soon as a correctly enhanced & developed website remains in location, rankings on natural listings ought to correspond whereas the expense for Pay-Per-Click (Pay Per Click) Marketing is continuous.

o More value for dollars. As soon as your business’s site has actually attained high organic rankings for numerous key phrases, you will not need to spend for each visit. Whereas for Pay Per Click Marketing, to delight in the high ranking presence on online search engine, you have to pay for each click or visit to your website.

Nevertheless, to make sure that you have an effective SEO execution, you have to ensure that your devoted SEO company abides by the standards of the online search engine when optimizing your website.

How Much Must a Company Pay for SEO in Malaysia

So, how much exactly you should pay to obtain the job done?

The response to this question depends upon numerous factors. As an example, the size of your company and site, your spending plan, and kind of SEO service you are trying to find. The top SEO companies charge quite a lot because they recruit experienced and expert workers to perform the task. Such companies charge somewhere between $500 and $5,000 depending on the type of service you select.

Cost of SEO services based on payment models:

Month-to-month Retainer – When you choose to pay monthly for SEO service to your provider, the cost falls somewhere between $750 and $5000 on month-to-month basis. A majority of companies use their services on month-to-month basis as seo is a consistent thing, and requires consistent performance to provide the needed outcomes.

Hourly Assessment – You can likewise select per hour assessment and pay the company on per hour basis. The expense in this category differs from $50 to $300 per hour. There are numerous companies who pay their company on per hour basis as they can track the work and performance delivered.

Project based cost – Provider also charge task based. New businesses that are merely evaluating the online variant can work with business for one particular task. These service providers charge $500 to $2,000 for social networks site setup, $500 to $7,500 for link profile audit, and $500 to $5,000 for website content audit.

Do You Need To Outsource SEO?

If you learn about SEO, you will know that it is a very time-consuming process. This is because it includes continual tuning and monitoring the website performance. It is up to you whether you want to do it by yourself and to outsource it by hiring an SEO agency in Malaysia to plan out the optimization plan for your business.

What a professional SEO agency will do is that they are going to analyze your website and make a plan on how to increase your rankings in the search engine result. Once they start to optimize your site, you’ll be provided with reports for you to track the progress of your website.

If you want to achieve a successful result, it is crucial that your SEO agency work together closely with your website designer. The reason behind this is you want your company website to be both SEO friendly and visually appealing to your visitors so you can achieve both organic rankings and conversions.

Whenever there is a change in the search engine algorithm, some ranking factors will change. It is very common to see this. A good SEO agency will constantly be aware of such updates and will change their approach to these changes. It is not an easy task to keep track of all these updates and learning how to adapt to these changes every single time unless you are an SEO expert in Malaysia.

 

DMC No Comments

Facebook’s Removing the Ability to Edit Link Previews – Here Are Your Alternatives

Over the past couple of weeks, top writers have actually been contacting Facebook to alter their option to get rid of the ability to change link previews when you publish information to your Facebook Page.

As we have actually mentioned earlier, back in April, Facebook revealed a pending modification to their Graph API that would take out the option for Pages to change link previews attached to posts– that modification comes on effect today, however the backfire has actually resulted in Facebook offering a stay of execution, of sorts, on the feature for certain Pages, with a brand-new alternative that will allow publishers to preserve the capability to modify previews.

To begin with, to clarify exactly what’s being altered, precisely – presently, when you submit a post to Facebook, Facebook instantly creates a link preview and also extracts the header image from the post to show with your link. You can modify the heading, description and image as you please – as you can see in this example (listed below), the initial, auto-generated link preview is on the left, and I have actually modified it on the right. It’s the same post, however it appears entirely different.

The feature is fantastic for publishers seeking to A/B test their Facebook posts, or modify them to concentrate on particular aspects or angles, however the issue is that spammers can even utilize the very same methods to trick individuals into clicking questionable links. Insert a URL for some phishing fraud, re-frame it to appear like something it’s not, and it’s the best bait and switch.

As such, the reason of the up-date makes good sense, but still, the features is extremely valuable for those aiming to take advantage of Facebook– which is practically everybody. Apart from A/B tests, you may enter a link and see that the image is not appropriate to Facebook’s style, you may understand that the content would be more efficient for your Facebook audience if written in another method– there’s a wide array of reasons Pages edit these information, and most likely make use of the feature more than they even realise.

In reaction to problems about the modification, Facebook has actually now revealed that publishers will have the ability to utilize a brand-new alternative called ‘Link Ownership’ which will allow them to keep modifying their links as typical.

Based on Facebook:

” We launched a method for publishers to suggest link ownership and continue modifying how their own links show up on Facebook. Publishers can start empowering their Pages to customize link attachments from their site domains today. For these Pages we are extending the deprecation window to provide publishers time to show link ownership.”

Alternative 1 – THE EASIEST WAY To Edit Title, Description & Image will be via Yoast SEO!

Step 1: Make sure that you install the Yoast SEO Plugin

Step 2: Under the Yoast SEO Plugin, click on the 2nd icon “Social Icon”, edit the title, description & image that you would like to customise on your Facebook posting.

Step 3: You are now ready to post it to Facebook with your customise message!

Alternative 2 – Link Ownership (ONLY If You Are A Media Publisher)

That extension offers publishers till September 12, 2017 to suggest link ownership, well before the function is turned off across the board.

For publishers, the Link Ownership selection will show up in the Publishing Tools part of your Facebook Page– however note, this just applies to media publishers.

Facebook's Removing the Ability to Edit Link Previews - Here are the Alternatives | Social Media Today

If you’re a media publisher and you did not notice this feature, Facebook recommends you to “contact your partner manager”.

Alternative 3 – Facebook Open Graph Debugger – The HARD WAY

For those Pages that aren’t media publishers and still wish to have the ability to modify their link previews, your only choice will be to alter the Open Graph Tags on your website and posts, which can be evaluated through Facebook’s Open Graph Debugger tool to check out how they look like before you publishes them.

Type in a URL into the open Graph Debugger and it’ll present you the information Facebook can get from the link.

These options are no place near as easy to use, and I believe Facebook will present the Link Ownership tools to more Pages in future. However they’re beginning with media publishers, so be ready for a modification in your process.

You can impliment this coding structure into your <head> tag to change that!

<meta property=”og:image” content=”http://linktoyourimage.com/image.jpg” />
<meta property=”og:title” content=”This will be the title displayed!” />
<meta property=”og:description” content=”This will be the description that shows below the title!” />

It’s the most recent in Facebook’s continuous effort to limit the spread of false news and false information on the platform, in addition to spam, which has actually been a center focus of Facebook’s News Feed algorithm considering that the start. Zuckerberg and Co have actually come under increasing pressure to act because the 2016 United States Presidential Election, in which the divisions within American society– and the news they were exposed to– came forward with the election of Donald Trump.

Did Facebook play a part in this? The majority of absolutely – research study reveals that 67% of Americans use Facebook, and two-thirds of them get news there, corresponding to around 44% of the whole population who get at least a few of their news from the website.

As Facebook develops, so too does its impact, and due to the fact that the News Feed algorithm concentrates on engagement, and offering individuals more of the information they engage with, it definitely assists enhance developed viewpoints, even more engraining them, instead of assisting in alternate perspectives. Numerous argue that such divides have actually usually existed– you go over a particular paper or pay attention to a specific radio program and you’re strengthening your very own beliefs– however social media sites, and Facebook particularly, enhances this impact since you’re exposed to the viewpoints of your family members and buddies, people whose viewpoints you actually appreciate.

For instance, climate change might be a concern you have a passing interest in, and understanding of, however then you see that your uncle’s company is being affected by some type of climate changes movement. That’s going to affect your viewpoint on the matter over checking out any short article– formerly, you ‘d have no concept about this or your Uncle’s ideas on the matter, now, you being introduced to more personalized insights daily, which is extremely significant.

Thus, it makes good sense for Facebook to do exactly what they can to crack down on misusage. Eliminating the capability to modify link previews might help in reducing spammers here, though the problems with phony and deceptive news look set to continue for a long time yet.