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Top 8 Facebook Changes You Must Know Now

Top 8 Facebook Changes You Must Know Now

If you are want to know more about the latest Facebook Updates after the scandal, then here’s an article for you to be aware of new advertising limitations. We’ve gathered all the latest updates and explained what they’ve changed in Facebook’s advertising ecosystem.

1. Facebook refused not to use third-party data for targeting.

Previously, Facebook has been using data from brokers like Axiom. With this, Facebook launched a feature for targeting which is called”Partner Categories”. They were displayed just like any other targeting option which is why some of your favorite targetings are missing.

Now, in 2018 partner categories is being removed. This means that advertisers have fewer options for targeting.

After the Facebook’s data scandal, it is stated that Facebook stated that the company won’t use any third-party date and will only use their own data. This is to ensure that all the data being used for targeting was attained rightfully.

Facebook stated that the company won’t use any third-party data anymore and will rely only on its own resources in order to be sure that all data used for targeting was attained rightfully.

2. Facebook stopped showing the reach estimate for custom audiences ( Email and Phone lists).

If you’ve been using the custom audience features, you’ll realize that the reach estimate is missing. After the update, you cannot estimate what’s your audience size will be. This means that it can be difficult to estimate the numbers of people reached within a particular audience.

3. Facebook mentioned that it will require a proof that the email and phone list for a custom audience are collected legally.

With this update, you need to prove that the email and phone list is collected legally. Otherwise, your ads will be banned. So, if you are thinking about buying high-quality lists, just forget about it.

4. Advertisers aren’t allowed to share custom audiences with other business accounts.

As for now, it is not certain whether how this prohibition is going to work but we are going to see it pretty soon. Based on this update, it looks like we won’t be able to share pixels with another ad account.

5. Apps that weren’t used for 3 months by a particular customer will lose the access to the

This recent update affects not only suspicious apps but also transparent applications such as ads mdata.anagement tools. This means that it is time for apps to focus more on retention strategy.

Facebook reduced the data which consumers can give to apps during the sign in process. Now it’s just the consumer’s name, profile photo and email only.

If you want more data you are required to make the customer believe that your app is worth it. Some of these fields are not accessible:

  • Page likes
  • List of friends
  • Localisation

6. Facebook will verify advertisers who are running any ads related to politics. Advertisers now have to confirm their identity as well as location. Organizations who failed to prove their identity will be banned.

If you work for organizations or in the non-government sector, this update will be harsh on you. Even if you are a real person from a transparent organization, it is most likely to take more time to start running a new Facebook Ad Campaign or a new ad account in your Facebook Business Manager.

This is because Facebook decided to send a physical postcard with a verification code to advertisers who wants to prmote politicians during elections.

7. All users who manage big pages will be verified. They have to prove their identity.

It seems that this update doesn’t only affect only political pages but other fields as well. So, if you are a brand with a huge following, get prepared for an active dialogue with the Facebook’s admins.

8. Facebook hires more than 20k people for manual content review.

Ad review is going to be stricter than ever. According to the efforts we see on Facebook, it is going to be harder to overplay Facebook to promote prohibited topics such as cryptocurrencies.

 

 

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Why Digital Marketing is Important in Malaysia

Digital Marketing In Malaysia

Modern and evolution of technologies bring great changes to small and medium businesses. They have to do everything to keep up, which is true to the rest of the society. Brick-and-mortar businesses must either change their business models to an online one or make plans to upgrade their existing marketing endeavor to digital marketing strategies – in an effort to capture a very lucrative growing online marketplace.

The difference between a successful thriving business and a fail one is the effectiveness of attracting targeted audiences online. It depends on converting leads to sales, even if you receive tons of daily traffic to your site. Conversion is the key to success. As business and commerce are heading to the digital arena, Digital Marketing tools and techniques give business owners the best choice for survival, competition and cutting edge for business growth.

digital marketing malaysia

  1. Digital Marketing Levels the Online Playing Field

Digital Marketing are no more the food and fodder only for multinationals and large corporations who have enough resources required to engage an online marketing campaign. Small and medium enterprises now have level the playing field to have the chance to compete against the bring boys and have their share of traffic.

Small and medium enterprises are now able to have the resources to perform sales and marketing initiative which were only available to large corporations previously. Even without investing in the call center, small enterprises are able to engage themselves wita h high volume of customers, even in every corner of the country or even any parts of the world. They can do this even without physical stores or business in those locations.

  1. Because Digital Marketing Is More Cost-Effective than Traditional Marketing

Small enterprises normally have very little resources to work on but  Digital Marketing enable them with a better and very cost-effective marketing channel that will show results. Most small enterprises reported a considerable saving by using digital marketing methods to promote their products or services.

  1. Digital Marketing Delivers Conversion

The success of businesses marketing products and services online depends on the percentage of incoming traffic that gets converted into subscribers, sales and into leads as intended by the purpose of the website. All your traffic would mean nothing and all your marketing efforts will simply go to waste if without conversion. That is why business owners are working very hard on their digital marketing campaigns aimed towards conversion.They are making it a top priority in their business planning above everything else.

  1. Digital Marketing Helps Generate Better Revenues

Effective digital marketing techniques will have a higher conversion rates thus will deliver loads of profitable benefits to your business.

Small and medium enterprises who are using digital marketing techniques will see better revenue growth which will translate to 3.3 times better chances of expanding their business and also their workforce. They will be opening their doors to larger, better and reaching farther markets locally and also abroad.

  1. Digital Marketing Builds Brand Reputation

Digital Marketing has the power to attract targeted traffic and the audiences will trust your brand more. They will be more open to accept your products or services and may be interested enough to buy what you have to offer them.

Delivering on what you promised will certainly help you have a better relationship with your targeted audiences, helping them transform into paying customers. This interaction will in turn make them visit your site some more – on a regular and continuous basis.

This will be beneficial for your brand reputation, as happy customers will most inform other people about their experience with your brand, product, service or company. Your brand’s reputation will go further than expected, thus opening new doors of opportunities for reaching larger markets and attain business growth.

The digital age is here to stay and digital marketing is used more and more and those businesses that cannot adapt to the new marketing tool will either need to fish or cut the bait. 

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How Digital Economy & Marketing Can Boost Penang Growth

How Digital Economy & Marketing Can Boost Penang Growth

Penang has experience 2 growth transformation to become a successful industrialized
economy. Penang’s economy targeted to move up the value-chain by driving the 3 rd growth
wave of digital economy.

Penang is moving fast to another level of success in the shared services outsourcing (SSO)
industry. The Penang State Government, in envisioning the great potential of the SSO
industry, launched the Information Technology Business Process Outsourcing (IT-BPO)
Hub in Bayan Lepas to attract global leaders in the SSO Industry to establish their presence
in Penang. The IT-BPO Hub in Bayan Lepas that is the first of its kind to be established in
Malaysia is a milestone achievement for Penang.

It is evident that Penang indeed is an ideal incubator for many IT and digital startups. Over
the last 12 years, Penang has been the birthplace of the largest hosting provider in
Malaysia, Exabytes; and the Asian’s leading online employment marketplace, Jobstreet.com.
Off course there are many well-known startups here that you could find there. It is
crowned as “Silicon Valley of the East” for the apparent reasons.

Digital economy is about the economic activity that results from billions of everyday online
connections among people, businesses, devices, data, and processes. The backbone of the
digital economy is hyperconnectivity which means growing interconnectedness of people,
organisations, and machines that results from the Internet, mobile technology and the
internet of things (IoT). It is about using the latest technology to do what you already do –
but better.

It is said that digital transformation will contribute US 10 billion dollar to Malaysia GDP by
2021. How does digital economy can boost Penang’s growth?

Customer Experience with Digital Marketing in Penang, Malaysia

In this digital age, customers choose to interact with business whenever and wherever they
are in a fashion that is convenient for them. In addition, customer desires to interact with
brand with experience that is seamless and personalized. With digital deployment in their
business, Penang business would give customer better buying experience; hence translates
to better customer retention rate.

Better business decision.

How enterprises securely share data in real time to enable next-generation commerce
applications to thrive is the key for success. The digitisation of everything is creating new
intelligent digital networks of networks that fundamentally change the way commerce is
managed, optimised, shared, and deployed. The more data you have the higher success rate
that you could generate leads and result in higher rate of sales closing.

Adapt to the future of work.

The next generation of business is about work from different office, homes or even coffee
shops. This allows flexibility and also scaling of business. This translate to more happier
employees, and better productivity. Business operation is longer limited to location.
Business in Penang no longer to be bound to local.
Penang’s brands could go national and even international with the digital platform ready
on digital economy. There are marketplaces they can choose from to market and deliver
the products beyond your own territories.

Creating Job opportunities

It is believed that digital economy will generate more than 85,000 new jobs in Penang alone.
New digital and IT skills are required to spur the digital economy in the state.
Initiatives on ensuring digital economy in Penang shown that Penang state government and
Malaysia is committed for the digital transformation here in Penang.
With the vision to encourage the growth of digital economy, Malaysia Multimedia
Development Corp (MDEC) through MSC Malaysia has set up Cybercities and Cybercentres
in Penang.

Based on the concept of industry clustering, companies of similar industries are placed
within the same geographical area to fuel economic growth. These companies are also
housed within a facilitative eco-system to build their businesses in line with the vision of a
developed digital economy. This creates healthy competition amongst businesses,
encouraging innovation and development while raising competencies on a national and
regional level.With access to world-class infrastructure, MSC Malaysia attracts local/global
investors and supports a robust local start-up ecosystem.

MDEC also announced in November 2017 that the first Digital Hub outside Kuala Lumpur
will be set up in Penang. Malaysia Digital Hub is tailored for startups and internet economy
companies. Malaysia Digital Hub provides rich ecosystem components inclusive of high
speed broadband and abundance of soft infra offerings. As a Cybercentre, Malaysia Digital
Hub will offer the same 10 MSC Malaysia Bill of Guarantees to MSC Malaysia status
companies.

What is crucial now is educating SMEs in Penang by reskilling and training to help them
understand and accept this concept of digital economy. It is not a choice for them but a
necessities to cater the next generation of consumers who are nothing but digital savvy.

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创建 paypal 账户

创建 paypal 账户

不会创建paypal账户怎么办? 不要急,我们教你一步一步创建 Paypal

建议在电脑(台式或笔记本)使用 paypal,手机版paypal与本文多有不同。

账户创建完毕可以用手机版正常查看。

 

  1. 登录 paypal 网站 : >>  https://paypal.com  <<

    .
  2. 点击注册按钮 (Sign up)

  3. 选择个人账户 (personal)

    .
  4. 选择国家,填入邮箱和密码

  5. 填入个人资料。
    请确保填写资料真实有效,如填写虚假个人资料会造成无法收钱

    .
    .
  6. 资料填写完毕,点击创建帐号(Create Account)
    .
    .
    .
  7. 现在无需填写信用卡,点击跳过
    .



  8. 现在无需填写银行资料,点击跳过
    .

    .
  9. 打开账户面板
    .

    .
  10. 此时还要完成最后一步,验证邮箱就可以收款了。


    .
    .
  11. 点击验证邮箱 (Confirm Email)
    .

    .
  12. 发送验证邮件
    .

    发送成功:

    .
  13. 你的邮箱查找 paypal发来的验证邮件(一般情况下,5分钟之内会收到验证邮件)
    .

    .
  14. 打开邮件,里面有黄色按钮,点击(Confirm my email address)
    .
    .
    .
  15. 填入paypal密码,点击(confirm)完成邮箱验证
    .
    .
    .
  16. 恭喜!至此你的Paypal账户已经开通。可以收到从疯狂分享来的提现了!
    .
    .

钱到了Paypal可以干做什么?怎样转到我的银行卡?

钱到了paypal,可以转到银行卡,或者用于网上购物,转给朋友。

转银行卡需要在Paypal 中绑定一张银行卡。我们建议找一张余额很小的卡片绑定,保护您的财产。

点击查看说明: Paypal 绑定银行卡。

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How To Create A Personal Account In PayPal

Here’s a quick tutorial that will show you how to create a personal account in PayPal.

Head to PayPal.com and click on the “Sign Up” button in the upper right.

How to Set Up a Personal PayPal Account

At the next screen, type your mailing address and your mobile or home phone number, click on the checkmark to agree to PayPal’s policy, and click on the button to “Agree and Create Account.”

How to Set Up a Personal PayPal Account

Your PayPal account is created. Your next step is to link your credit card and/or your bank account with PayPal. Anytime you buy something using PayPal, the funds will first be taken from your PayPal balance and then from your debit or credit card or bank account. At the “You are in! What’s next?” page, click on the first button to “Get started.”

How to Set Up a Personal PayPal Account

At the next page, enter the information for the debit or credit card you wish to link with PayPal. Then click on the “Link card” button.

How to Set Up a Personal PayPal Account

You can now use your PayPal account to buy items on eBay and other online merchants. That step is typically straightforward. If a merchant supports PayPal, you’ll see an option at the checkout page to use it as payment. You then sign in with your PayPal credentials, and the necessary funds are automatically applied to your purchase.

By this point, PayPal has sent you a confirmation email that you must acknowledge to verify your email address. Open the email and click on the “Confirm My Email” button.

How to Set Up a Personal PayPal Account

You can also link a bank account to PayPal. Sign into your PayPal page if you’re not already logged in. Your account page pops up. Click on the link at the bottom of the page to “Link a bank or card.”

How to Set Up a Personal PayPal Account

At the Payment Methods page, click on the button to “Link a card or bank.”

How to Set Up a Personal PayPal Account

At the “Link a payment method” page, click on the option to “Link a bank account.”

How to Set Up a Personal PayPal Account

At the page to “Select your bank,” click on the name of your bank or click on the button for “I have a different bank” if your bank is not listed.

How to Set Up a Personal PayPal Account

If your bank is listed, the next screen will prompt you to enter your online banking username and password. Type that information and then click on the button to “Link Bank Instantly,” and your bank account is immediately linked to PayPal.

How to Set Up a Personal PayPal Account

If your bank is not listed, the next screen prompts you to enter your bank’s routing number and your bank account number. Select whether you’re using a checking or savings account. Then type the routing and account numbers and click on the button to “Agree and Link.” PayPal then verifies your account by sending two small deposits (less than $1.00) and retrieving them in a single withdrawal.

How to Set Up a Personal PayPal Account

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How To Create A Personal Account In PayPal

Here’s a quick tutorial that will show you how to create a personal account in PayPal.

Head to PayPal.com and click on the “Sign Up” button in the upper right.

How to Set Up a Personal PayPal Account

At the next screen, type your mailing address and your mobile or home phone number, click on the checkmark to agree to PayPal’s policy, and click on the button to “Agree and Create Account.”

How to Set Up a Personal PayPal Account

Your PayPal account is created. Your next step is to link your credit card and/or your bank account with PayPal. Anytime you buy something using PayPal, the funds will first be taken from your PayPal balance and then from your debit or credit card or bank account. At the “You are in! What’s next?” page, click on the first button to “Get started.”

How to Set Up a Personal PayPal Account

At the next page, enter the information for the debit or credit card you wish to link with PayPal. Then click on the “Link card” button.

How to Set Up a Personal PayPal Account

You can now use your PayPal account to buy items on eBay and other online merchants. That step is typically straightforward. If a merchant supports PayPal, you’ll see an option at the checkout page to use it as payment. You then sign in with your PayPal credentials, and the necessary funds are automatically applied to your purchase.

By this point, PayPal has sent you a confirmation email that you must acknowledge to verify your email address. Open the email and click on the “Confirm My Email” button.

How to Set Up a Personal PayPal Account

You can also link a bank account to PayPal. Sign into your PayPal page if you’re not already logged in. Your account page pops up. Click on the link at the bottom of the page to “Link a bank or card.”

How to Set Up a Personal PayPal Account

At the Payment Methods page, click on the button to “Link a card or bank.”

How to Set Up a Personal PayPal Account

At the “Link a payment method” page, click on the option to “Link a bank account.”

How to Set Up a Personal PayPal Account

At the page to “Select your bank,” click on the name of your bank or click on the button for “I have a different bank” if your bank is not listed.

How to Set Up a Personal PayPal Account

If your bank is listed, the next screen will prompt you to enter your online banking username and password. Type that information and then click on the button to “Link Bank Instantly,” and your bank account is immediately linked to PayPal.

How to Set Up a Personal PayPal Account

If your bank is not listed, the next screen prompts you to enter your bank’s routing number and your bank account number. Select whether you’re using a checking or savings account. Then type the routing and account numbers and click on the button to “Agree and Link.” PayPal then verifies your account by sending two small deposits (less than $1.00) and retrieving them in a single withdrawal.

How to Set Up a Personal PayPal Account

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How To Create A Personal Account In PayPal

Here’s a quick tutorial that will show you how to create a personal account in PayPal.

Head to PayPal.com and click on the “Sign Up” button in the upper right.

How to Set Up a Personal PayPal Account

At the next screen, type your mailing address and your mobile or home phone number, click on the checkmark to agree to PayPal’s policy, and click on the button to “Agree and Create Account.”

How to Set Up a Personal PayPal Account

Your PayPal account is created. Your next step is to link your credit card and/or your bank account with PayPal. Anytime you buy something using PayPal, the funds will first be taken from your PayPal balance and then from your debit or credit card or bank account. At the “You are in! What’s next?” page, click on the first button to “Get started.”

How to Set Up a Personal PayPal Account

At the next page, enter the information for the debit or credit card you wish to link with PayPal. Then click on the “Link card” button.

How to Set Up a Personal PayPal Account

You can now use your PayPal account to buy items on eBay and other online merchants. That step is typically straightforward. If a merchant supports PayPal, you’ll see an option at the checkout page to use it as payment. You then sign in with your PayPal credentials, and the necessary funds are automatically applied to your purchase.

By this point, PayPal has sent you a confirmation email that you must acknowledge to verify your email address. Open the email and click on the “Confirm My Email” button.

How to Set Up a Personal PayPal Account

You can also link a bank account to PayPal. Sign into your PayPal page if you’re not already logged in. Your account page pops up. Click on the link at the bottom of the page to “Link a bank or card.”

How to Set Up a Personal PayPal Account

At the Payment Methods page, click on the button to “Link a card or bank.”

How to Set Up a Personal PayPal Account

At the “Link a payment method” page, click on the option to “Link a bank account.”

How to Set Up a Personal PayPal Account

At the page to “Select your bank,” click on the name of your bank or click on the button for “I have a different bank” if your bank is not listed.

How to Set Up a Personal PayPal Account

If your bank is listed, the next screen will prompt you to enter your online banking username and password. Type that information and then click on the button to “Link Bank Instantly,” and your bank account is immediately linked to PayPal.

How to Set Up a Personal PayPal Account

If your bank is not listed, the next screen prompts you to enter your bank’s routing number and your bank account number. Select whether you’re using a checking or savings account. Then type the routing and account numbers and click on the button to “Agree and Link.” PayPal then verifies your account by sending two small deposits (less than $1.00) and retrieving them in a single withdrawal.

How to Set Up a Personal PayPal Account

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The Truth About Ads

The Truth About Ads

 

Truth #1. The only purpose of an online ad is to get the right people to click your link.

I’d rather have 100 of the right people click my link than 10,000 people who aren’t the right fit. That’s how you WASTE money on ads.

Truth #2. Curiosity is key.

If you can make someone curious about your ad, you’ll EARN the click.

Truth #3. If you don’t know where to start, ask a question.

Three basic questions have served me very well in this arena since before the turn of the century.

“Are you tired of ______?”

“Would you like to _____?”

“Have you ever wanted to _____?”

Ask them if they’re tired of being in pain or living with fear. Ask them if they’d like to get a powerful benefit or a cool payoff. These are the best places to start when writing ads.

Side note: I saw an ad on Facebook the other day that blew my mind. It was a white graphic with a one-line question in black text. There was no image… the text WAS the image. It grabbed my attention so I clicked it. Turned out it was a friend of mine. I called him up an asked how the ad was doing. He told me he’s SLAYING IT!

Remember I said at the beginning of this email the whole purpose of an online ad is to get the right people to click on your ad.

Well, to do that you only need 3 steps:

Step 1: Attention grabber
You typically do this with the headline (in a text ad), OR a picture (in an image ad or social media ad), OR the first you do or show on the screen along with the first words that come out of your mouth (video ad).

Step 2: Curiosity Body
Show them a picture and/or text designed to make them ask “What is it?” or “How can they do THAT?”

Step 3: Call To Action
The users online do not know what you want them to do. You need to tell them specifically with a Strong Call To Action (one of the best CTA will be “Click Here To _____.”)

Truth #4: It’s Just A Numbers Game

Selling more and making money with online ads is nothing more than a numbers game!
The truth is, from my experience, it can take between 10 and 50 ad tests to find one that works well enough to be profitable.
The best thing you can do is burn through those 10-50 ads as fast as you can to eliminate the poopers and find the few that convert really well and then scale those. Nobody runs one ad and has an instant hit! That’s not how it works!
So if you’ve tried running ads in the past and failed… don’t feel bad.

NOBODY knows (despite what they may tell you) which ads will work until they finish running all the ads that don’t!

Fail FAST. Don’t give up!

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Facebook’s News Feed is Changing (and What to Expect)

What are the Changes to the Facebook News Feed?

Facebook has overhauled how it ranks the posts, videos and photos that appear in its users’ News Feeds, introducing major changes on Thursday designed to put what friends and family have to say first.

Why are the Changes Being Made?

The Facebook Mission

The primary reason Zuckerberg gives for making these changes to the News Feed is to get back to what the platform was designed to do, which is to “help people stay connected and bring us closer together with the people that matter to us.”

What This Means for Businesses Marketing

When the news broke, Facebook stocks took a hit and social marketers across the globe declared the “death of the newsfeed” for publishers.

But Don’t PANIC…

In reality, these changes should not surprise anyone who has been paying attention, and are likely to have a positive long-term impact on your social media marketing strategy.

People-First Approach

Smart marketers will view this as an opportunity to shift their strategy away from heavy content generation and toward a people-first approach. This doesn’t mean halting all creation of content but it does mean crafting fewer, more thoughtful pieces that encourage meaningful interactions between people.

Use Live Videos

The use of live video: “It’s organic, it’s free and it has a proven record to be much more engaging than any other type of content. It often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.

Engagement

There is a great opportunity for businesses to pivot to a meaningful customer service experience on Facebook. It’s no longer about the number of followers a page has but how quickly you respond to comments, questions, and inquiries. If you aren’t engaging with and responding to your customers on Facebook, and doing so in a timely fashion, your business will pay the price.

No Engagement Bait

Mosseri (Facebook’s head of newsfeed) warns that organisations that use ‘engagement-bait’ to goad people into commenting on posts will have their posts demoted, as these will not be viewed as “meaningful interactions”.

Engagement bait” is defined by Facebook as spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions – for instance, posts that say “LIKE this if you’re think Charles is handsome!”

So, no vote baiting, reaction baiting, hare baiting,no tag baiting or comment baiting

A Final Note

While there has been an outcry at the changes from some in the marketing world, the reality is that social networks are just that – social. The presence of brands on social has grown dramatically, and for many users this has been to the detriment of the networks.

Facebook’s change should be welcomed if it can genuinely improve the service for users. And brands will have to raise their game to be more relevant and more vital with their messaging, rather than trying to beat users into submission by sheer volume.

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Digital Transformation in Malaysia -What You Need To Know

Digital Transformation in Malaysia

Digital Transformation in Malaysia is not just a buzzword as it becomes a core concept to many business models. In this article, you will learn why it is a core concept of a business.

So basically, digital transformation is a process of transitioning a business from traditional style platform to a digital model. There are various things to go into this. Therefore, let’s take a look at how it actually works for both sales and marketing.

Digital Transformation can bring you more sales and branding compared to the physical world of phone calls, billboards, mails,flier and so on. The old school techniques are still working but there are becoming less effective as digital transformation is taking over. Why is this happening? The main reason is that people are now buying things online more than over instead of walking into a shop to buy it. I bet that you heard of the word “showrooming”? This is a term that retailer use them for people who go to a shop to know more about a physical item that they have searched on the Internet.

The word “Best Buy” in particular had this happen so frequently that it has become part of a business model, hoping that it can make people to buy the product in the store through their site.

But the question is that “What if you have a service business instead of a retail business?” Then, you are in trouble. Customer will to let their fingers do the walking with Yellow Pages anymore. Instead, they are now transitioning to websites like Yelp or Angie’s List. Yelp has a huge advantage over the traditional advertising. The reason is that they display more information and also they provide social proof of real customer reviews.

Customer reviews or social proof are major force when it comes to online reputation. People used to call this as word of mouth advertising but now sites such as Yelp are currently allowing a single person’s voice to reach out to the entire market.  This is called digital-mouth advertising.

digital transformation malaysia

What Happens If The Business Do Not Change?

Without a digital transformation, businesses would most likely have to rely on a core group of customers and will not be able to grow big in the long run. Smaller businesses that succeed in digital transformation will have an upper hand when compared to those who remained. The future is uncertain for those businesses who decided not to adapt themselves with the digital changes.

If a business fail to adapt to the fast-changing wave of new technologies will usually affect the manner of doing business. For those who managed to meet these kinds of challenges can easily turn them into great opportunities.

People always ask if digital transformation is only about technology and also outsourcing? The short answer for this is a “No”. It actually inovlves innovation to connect with things like data science, devices, design, technology and many more. These are the fundamentals which are going to institute change in customer experience.

Basic Online Presence Is Not Enough For Digital Transformation In Malaysia.

You may think that you are staying ahead with the digital transformation in Malaysia. You just build a website and some online presence. Sadly, this is not enough. Many business websites do not have much information compared to a standard Yelp page. Social media has become like a billboard than a customer interaction kind of platform. If a visitors want to change a specific detail, they need to go back to things like the telephone or basic email in order to contact you.

The fundamental to increase your online presence is you need to move from a pure marketing standpoint towards sales and digital marketing. Besides that, it is important to track customer data over time to build a strong relationship with an individual vistors, asking them to convert again till they have become loyal customers.

With today’s technology, it is possible to achieve this. If you try to use Facebook without an ad blocker on and you start to like a few business pages, talk and share about this topic. You’ll notice you’ll get advertising related to what you like and share.

Other than that, companies can get marketing data on you after you have visited their site. You can use Facebook pixels to install into your site to track individual visitors as they come and go from your website. This allows you to perform remarketing ads where they’ll see your ads again and again.

Digital Transformation In Malaysia Is Vital Now.

Digital Transformation in Malaysia is gaining more importance. The reason is that Asia is fast becoming a key area for digital innovation. About 50% of the Internet users are estimated approximately three billion in this region as Asia is one of the largest regional e-commerce markets.

By the year 2025 to 2030, technologies like the mobile Internet, cloud technology,3D printing as well as the Internet of Things will make up at least 30% of Asia ex-Japan’s economic growth. With the increase of business activities in Asia, it is not surprising that the region has become an important hub for lots of businesses.

With the increase of people purchasing online and new digital marketing strategies coming in, old business model that uses traditional marketing cannot compete much longer!

With decreasing retail sales, more people buying online, and new sales and marketing tactics smashing competition through the digital space, the old business models can’t compete for much longer. If this article has sounded a chord of panic in you though, don’t worry because knowledge is power. Get started today and start the transformation now before you get out-transformed by your competitors!