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What You Will Learn

This is a comprehensive program that focuses on teaching individuals how to leverage artificial intelligence (AI) technologies to optimize digital marketing strategies. The course covers various aspects of digital marketing, including customer behavior analysis, campaign management, content optimization, and data-driven decision-making, all enhanced by the power of AI.

The course covers topics such as AI-powered personalization, where participants will understand how to create customized marketing messages tailored to specific customer segments, resulting in more effective and impactful campaigns.

By the end of the course, participants will have gained practical skills in utilizing AI tools, technologies, and algorithms to optimize their digital marketing strategies. They will have a comprehensive
understanding of how AI can be integrated into various marketing processes to improve targeting, customer engagement, and overall campaign performance.

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This Course Design For

  • Individuals who are interested in leveraging the power of artificial intelligence (AI), enhance their skill set and adapt to the latest trends in the field of  digital marketing.
  • Professionals and aspiring marketers who want to stay at the forefront of the rapidly
    evolving digital landscape.
  • Entrepreneurs and business owners who want to equip themselves with the knowledge and skills necessary to utilize AI-powered tools and platforms for effective digital marketing campaigns.
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INTRODUCING THE PROFESSIONAL CERTIFICATION IN AI-POWERED DIGITAL MARKETING IN MALAYSIA

This comprehensive Professional Certification In AI-Powered Digital Marketing program is designed to equip you with the essential skills and knowledge needed to excel in the rapidly evolving world of digital marketing, enhanced by the power of artificial intelligence (AI).

In today's digital landscape, AI has emerged as a game-changer, revolutionizing the way businesses connect with their target audience, analyze data, and optimize marketing strategies. This course offers a unique opportunity to harness the potential of AI and leverage its capabilities to drive effective marketing campaigns and achieve remarkable results.

Throughout this certification program, you will delve into various facets of digital marketing, exploring key concepts and strategies such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and more. However, what sets this course apart is its dedicated focus on the integration of AI into these practices.

You will gain a deep understanding of how AI technologies, including machine learning, natural language processing, and predictive analytics, can be leveraged to gain valuable insights, automate repetitive tasks, personalize customer experiences, and optimize marketing efforts. By learning how to harness the power of AI in your digital marketing initiatives, you will be at the forefront of the industry's advancements and better equipped to navigate the ever-changing digital landscape.

Led by industry experts with extensive experience in AI and digital marketing, this course offers a practical and hands-on learning experience. Through a combination of lectures, case studies, interactive exercises, and real-world projects, you will acquire the skills to develop data-driven marketing strategies, interpret AI-powered analytics, and implement effective campaigns that drive tangible business results.

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BUILD JOB-READY SKILLS

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HANDS-ON PROJECT

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GENERATE MORE LEADS FOR YOUR BUSINESS

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EXPAND YOUR MARKET COVERAGE

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Trained by industry experts

WHAT IS COVERED IN THIS Professional Certification In AI-powered Digital Marketing

(The module may be subject to change, depending on the availability and scheduling of trainer.)

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MODULE :
INTRODUCTION TO DIGITAL MARKETING

  • Setting Your Business Goals & Content
    Creator Goals
  • Understanding Your Customer's Persona
  • Using AI To Craft Strategies To Overcome Audience Psychological Barriers
  • B2C & B2B Sales Funnel
  • Business Models & Online Digital Asset Building Strategies
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MODULE:
SETTING UP YOUR WEBSITE

  • Website Audience Analysis
  • Understanding Domain & Hosting
  • Building Your Professional Website
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MODULE:
SEARCH ENGINE OPTIMIZATION

  • How To Identify Keywords That Has Searches
  • Competitor Analysis
  • Sculpting Your Website Structure Effectively
  • Topic Research Tools With AI Insights
  • SEO Checklist (On Page & Off Page
    Optimization)
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MODULE :
YOUTUBE SEO

  • Video Ranking Criteria And Triggers
  • Hands On Ranking A Video
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MODULE :
CONTENT CREATION

  • Taking Good Pictures With An AI Assistant
  • Image Creation And Manipulation With Canva
  • Using AI To Design A Storyboard For Your
    Video
  • Recycling / Reposting Content (Throwbacks)
  • Cross Posting Content To Different Platforms Do And Don'ts
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MODULE :
FACEBOOK PAID ADVERTISING

  • Meta Ecosystem Overview
  • Community Building Tools
  • Programmatic Advertising With Facebook
  • Seek and Lock On To Your Ideal Target
    Audience with AI
  • Crafting Your Ad Copy With AI And Human Emotions
  • Paid Ads Health Checklist
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MODULE :
GOOGLE PAID ADVERTISING

  • Programmatic Advertising With Google Ads
  •  Choosing A Sales Funnel (Hook, Landing
    Pages & Follow Up)
  • Setting Aside A Working Budget With An
    AI Advisor
  • Optimizing Your Budget For The Best Results
  • Crafting The Copywriting Of Your Ads With The Help Of AI
  • Optimization Of Your Ads By Responsive
    Matching (Auto And Manual)
  • Paid Ads Health Checklist
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MODULE :
GOOGLE ANALYTICS

  • Data Driven Decision Making Process
  • Google Analytics Implementation On Your
    Website
  •  Google Analytics Implementation Other
    Content Platforms
  • Exploring Your Audience Behavior With
    Analytics Intelligence (AI)
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MODULE :
SOCIAL MEDIA MARKETIN

  • AI Assisted Hashtag Research
  • Organic And Paid Growth Strategies Case
    Study
  • Platforms For Sourcing Influencers
  • Affiliate Marketing (TikTok)
  • Optimizing And Reusing Your Video With AI Automated Editing
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MODULE :
EMAIL MARKETING

  • Email Types – Promotion, Transaction Or
    Information
  • Planning Your Email “Drip"
  • Optimizing Open And Click Rate Of Emails
  • Crafting AI Boosted Email Subject Lines
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MODULE :
MESSENGER / WHATSAPP / TELEGRAM MARKETING

  • Automating Replies With Conversational AI
  • Managing A Community Group
  • Personal & Business Ethics In Joining And
    Managing Groups
  • SPAM Detection By The Platforms, And How To Avoid It

WHY CHOOSE DMC AS YOUR HIGHER EDUCATION PARTNER?

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Multi-Awards Winning Digital Marketing Company. We have over 48 years of combined experience, we help organisations & individuals take advantage of the opportunities created from digital disruption. Our specialty is creating long-term digital academies to effect major change within large organisations. We use proprietary research techniques and our experience to identify your requirements and customise digital development programs. Our training philosophy is focused on highly practical knowledge that participants can use straight away. We have trained over 4,000 students and over 200 companies in Malaysia.

DMC WE ARE THE ONLY DIGITAL MARKETING TRAINING COMPANY THAT OFFERS FULL CERTIFICATIONS

We Take Care of Your Full Digital Marketing Learning Path

(Our Clientele)

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THE LEADING DIGITAL MARKETING EDUCATION COMPANY THAT BEING RECOGNISED BY LOCAL AUTHORITIES

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Appointed By

Dr. Tun Mahathir & MyPerintis 
As Digital Marketing Industry Advisor
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Launched By

Menteri Besar Selangor, Dato Seri Amirudin Shari
As Founding Team of Selangor Digital School
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Token Appreciation Presented By

Minister of Human Resource, YB Datuk Seri M. Saravanan
As Forum Panels For Navigate The Changing Learning Environment
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Appointed By

Malaysia Department of Skills Development (JPK)
As Digital Marketing Level 3 National Occupational Skills Standards (NOSS) Development Panel
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Launched By

Malaysia Department of Skills Development (JPK)
As Digital Marketing Level 4 & 5 National Occupational Skills Standards (NOSS)  Development Panel
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Certificates Appreciation Presented  By 

Minister of Human Resources – YB Datuk Seri M. Saravanan
As Penjana HRDF Training Providers
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DMC HAS TRAINED OVER 5,000 STUDENTS VIA ONLINE & OFFLINE

OUR MISSION: TRANSFERRING DIGITAL SKILLS THROUGH EDUCATION

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UPON SUCCESSFUL COMPLETION OF THE PROFESSIONAL CERTIFICATION IN AI-POWERED DIGITAL MARKETING

Upon successful completion of the course, you will not only gain a valuable certification but also the confidence and expertise to excel in the fast-paced and competitive field of digital marketing.

Whether you are a marketing professional looking to upgrade your skills, business owners looking for effective ways to generate more leads to your business or individual and aspiring marketer eager to pick up a new skills in the industry, this course will empower you to thrive in the ai-driven era of digital marketing.

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INTAKE IS NOW OPEN 2023!

FILL UP THE FORM BELOW TO ATTEND
2 HOURS AI-POWERED DIGITAL MARKETING WORKSHOP!

    Your Name*


    Your Contact No.* (Example: 60124889999)


    Your Email*


    Choose Workshop Date*
    Venue Option 1: Online Zoom
    Venue Option 2: **Offline Physical @ Phileo Damnasara 1, Petaling Jaya Selangor