Executive Master In Digital Business Strategy & Planning

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INTRODUCING THE 1ST DIGITAL MARKETING EXECUTIVE MASTER PROGRAM IN MALAYSIA

Malaysia is unstoppably growing as a digital economy, internet users in Malaysia are spending more time on the screens of their connected devices—particularly laptops and smartphones—than they do in front of their TVs. This rapidly expanding digital community is also the target market for brands, who want to tap into the driving force behind the Malaysian economic upturn.

The digital landscape in Malaysia is rapidly
expanding, and brands are poised at the frontiers,
ready to attract consumers joining the online space. 

Malaysians have also been spending more time
online: some 8.5 hours a day. This means audiences
in the Malaysia are likely more exposed to the
internet than they are to television, on which they
spend 2 hours a day.

The fact that economic growth in recent years have been driven by domestic demand and private spending, these data points make a strong case for Malaysian businesses to increasingly target online audiences.

EXECUTIVE MASTER IN DIGITAL BUSINESS STRATEGY & PLANNING PROGRAM LEARNING OUTCOMES

  • Demonstrate continuing and advanced knowledge in digital marketing and have the capabilities to further develop or use these in new situation or multi disciplinary context.
  • Analyse and evaluate problems in digital marketing critically particularly in situations with limited information and to provide solutions through the application of appropriate tools and techniques.
  • Plan and perform market research undertakings professionally, ethically and responsibly.
    Recognise the needs for continuing professional development in the field of digital marketing.
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INTRODUCING THE 1ST DIGITAL MARKETING EXECUTIVE MASTER PROGRAM IN MALAYSIA

Over the four years starting from 2018, experts in the field came together to build the ultimate digital marketing course. We wanted it to be recognized by industry experts and recognized in higher learning by a Malaysian university. Thus a Master's program with UNIMAS was born, combining the best of both worlds from the industry and a university.

This digital marketing course, delivered 100% by industry experts, teaches the key digital marketing skills required for the modern workplace. You will be armed with the know-how, experience and insights to work and speak with authority in this fast-paced industry. In short, you will have the necessary digital marketing skills to build digital marketing strategies from scratch. This is the skill you need to bring your business to the next level if you are a business owner.

If you are an employee, do you know there are thousands of job openings for a skilled Head of Marketing? Together, we will work to plan, execute, measure, and optimize an integrated marketing strategy that drives compounding growth for your organization.

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TRAINED BY INDUSTRY EXPERTS

This digital marketing course delivered 100% by industry experts, teaches the key digital marketing skills required for the modern workplace. 

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PRACTICAL BUSINESS PROJECTS & CASE STUDIES

Flexible learning provides students with full control & accountability for their learning. It offers adult learners more flexible access to courses and help accelerate their learning progress

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FLEXIBLE LEARNING HOURS

Flexible learning provides students with full control & accountability for their learning. It offers adult learners more flexible access to courses and help accelerate their learning progress

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PAY UTILISING KWSP EPF ACCOUNT 2

Financial option using EPF Account 2 is available! This program is certified for EPF withdrawal. You can withdraw from EPF 2 to finance your education.

*The amount of payment that can be withdrawn is subject to the balance in your EPF 2.

EXECUTIVE MASTER IN DIGITAL BUSINESS STRATEGY & PLANNING PROGRAM LEARNING OUTCOMES

  • Demonstrate continuing and advanced knowledge in digital marketing and have the capabilities to further develop or use these in new situation or multi disciplinary context.
  • Analyse and evaluate problems in digital marketing critically particularly in situations with limited information and to provide solutions through the application of appropriate tools and techniques.
  • Plan and perform market research undertakings professionally, ethically and responsibly.
    Recognise the needs for continuing professional development in the field of digital marketing.
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WHAT IS COVERED IN THIS DIGITAL MARKETING EXECUTIVE MASTER PROGRAMME?

(The module may be subject to change, depending on the availability and scheduling of trainer.)

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MODULE
DIGITAL BUSINESS STRATEGY & PLANNING

Define digital strategies & plans for overall brand awareness, digital interaction & leads & sales generation.

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MODULE
BUSINESS MANAGEMENT PRINCIPLES

Skills, competencies, techniques & knowledges needed to successfully manage in a organization.

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MODULE
COMMUNICATION IN BUSINESS

Plan, write and review a variety of business communications vehicles.

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MODULE
WEBSITE BUILDING AND OPTIMIZATION

Build & manage business website to achieve overall objectives.

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MODULE
E-COMMERCE BUSINESS SETUP

Build & strategize an E-Commerce business plan for the market.

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MODULE
ADVANCED CONTENT MARKETING

Content marketing funnel to trigger audience interest.

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MODULE
SOCIAL MEDIA MARKETING

Stimulate business via various social media channel.

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MODULE
STRATEGIC PAID ADVERTISING

Reach target customer through paid marketing with set objectives.

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MODULE
ADVANCED SEARCH ENGINE OPTIMIZATION

Reach target customer through organic google search via website.

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MODULE
WEBSITE & DATA ANALYTICS

Build customer segments & analyse cohort behaviour.

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MODULE
CHATBOT AND MOBILE MARKETING

Automate online business inquiries.

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MODULE
RESEARCH PROJECT

Enhance overall digital marketing skills through final project.

WHY CHOOSE DMC AS YOUR HIGHER EDUCATION PARTNER?

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Multi-Awards Winning Digital Marketing Company. We have over 48 years of combined experience, we help organisations & individuals take advantage of the opportunities created from digital disruption. Our specialty is creating long-term digital academies to effect major change within large organisations. We use proprietary research techniques and our experience to identify your requirements and customise digital development programs. Our training philosophy is focused on highly practical knowledge that participants can use straight away. We have trained over 4,000 students and over 200 companies in Malaysia.

DMC WE ARE THE ONLY DIGITAL MARKETING TRAINING COMPANY THAT OFFERS FULL CERTIFICATIONS

We Take Care of Your Full Digital Marketing Learning Path

(Our Clientele)

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THE LEADING DIGITAL MARKETING EDUCATION COMPANY THAT BEING RECOGNISED BY LOCAL AUTHORITIES

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Appointed By

Dr. Tun Mahathir & MyPerintis 
As Digital Marketing Industry Advisor
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Launched By

Menteri Besar Selangor, Dato Seri Amirudin Shari
As Founding Team of Selangor Digital School
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Token Appreciation Presented By

Minister of Human Resource, YB Datuk Seri M. Saravanan
As Forum Panels For Navigate The Changing Learning Environment
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Appointed By

Malaysia Department of Skills Development (JPK)
As Digital Marketing Level 3 National Occupational Skills Standards (NOSS) Development Panel
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Launched By

Malaysia Department of Skills Development (JPK)
As Digital Marketing Level 4 & 5 National Occupational Skills Standards (NOSS)  Development Panel
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Certificates Appreciation Presented  By 

Minister of Human Resources – YB Datuk Seri M. Saravanan
As Penjana HRDF Training Providers
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HOW CAN YOU MAXIMISE YOUR LEARNING EXPERIENCE BY JOINING THIS DIGITA MARKETING EXECUTIVE MASTER PROGRAMME?

Reskillup

INTAKE IS NOW OPEN FOR APRIL 2023!

FILL UP THE FORM BELOW AND APPLY FOR AN EARLY BIRD EDUCATION SCHOLARSHIP OF RM3,000

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