Malaysia is unstoppably growing as a digital economy, internet users in Malaysia are spending more time on the screens of their connected devices—particularly laptops and smartphones—than they do in front of their TVs. This rapidly expanding digital community is also the target market for brands, who want to tap into the driving force behind the Malaysian economic upturn.

The digital landscape in Malaysia is rapidly
expanding, and brands are poised at the frontiers,
ready to attract consumers joining the online space. 

Malaysians have also been spending more time
online: some 8.5 hours a day. This means audiences
in the Malaysia are likely more exposed to the
internet than they are to television, on which they
spend 2 hours a day.

The fact that economic growth in recent years have been driven by domestic demand and private spending, these data points make a strong case for Malaysian businesses to increasingly target online audiences.

Over the four years starting from 2018, experts in the field came together to build the ultimate digital marketing course. We wanted it to be recognized by industry experts and recognized in higher learning by a Malaysian university. Thus a Master's program with UNIMAS was born, combining the best of both worlds from the industry and a university.

This digital marketing course, delivered 100% by industry experts, teaches the key digital marketing skills required for the modern workplace. You will be armed with the know-how, experience and insights to work and speak with authority in this fast-paced industry. In short, you will have the necessary digital marketing skills to build digital marketing strategies from scratch. This is the skill you need to bring your business to the next level if you are a business owner.

If you are an employee, do you know there are thousands of job openings for a skilled Head of Marketing? Together, we will work to plan, execute, measure, and optimize an integrated marketing strategy that drives compounding growth for your organization.