Google Adwords Training Malaysia
Our company offers one of the best and comprehensive Google Adwords training in Malaysia. If you are wanting to master Google ads, Google Display Network, Video or even search engine optimization or marketing(SEO & SEM), you are in the right place.
Whether you’re looking to set up PPC campaigns and don’t know where to start, or looking for clarity when it comes to your existing campaigns, let us train you in Pay-Per-Click Advertising (Google AdWords) best practices.
You can use online advertising to bring targeted users to your website, but first you need to understand the basics of AdWords. In this Search Engine Marketing course, you will learn all about pay-per-click (PPC) advertising and experiment with how it can help you to effectively promote your products or services online.
The Most Comprehensive Course on Google Adwords Training Malaysia Ever
Set up a perfect campaign structure.
Find your target audience.
Cost Per Click
Optimize and lower the cost per click.
Click Through Rate
Increase the CTR by optimize the ad copy.
Create & optimize high converting campaign.
Measure & maximize the conversion & ROI.
Course Duration: 2 Days
Google Adwords Training Course Includes:
- Introduction to Google AdWords/PPC
- Terminology explanation
- Defining strategy
- Keyword methodology
- Basic account optimisation
- How to write great ad copy
- How to improve quality score
- Ad extensions
- Bid management
- Setting and reporting goals
- Basic analysis
- Account structure
- Campaign settings
- Match types
- Negative keywords
- Account structure & organisation
- Using data effectively
- Advanced tools & functionality
- Successful keyword optimisation
- Bidding strategies
- Improve your AdWords campaigns
- Advanced quality score
- AdWords editor
- Managing to account metrics
- Google Display Network & remarketing
- Conversion attribution
Who Should Attend?
- In-house marketing staff who run Google AdWords campaigns – to learn and brush up on best practices as well as get ideas for account optimisation
- Staff who outsource Google AdWords to other agencies – to learn more about what their agency does and what is possible
- Upper-level management – to learn more about how Google AdWords fits into your company’s overall branding strategy and marketing plan
- SEO specialists – to learn more about how paid search compliments organic search and how the best practices of one can inform the other
- Technical and IT – learn how to improve your website’s performance on all platforms, as well as what customisations and data integrations you can implement to create business value
Workshop Description :
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
These Google Adwords workshop will help you to set up your adwords accounts, choose the best keywords, write effectively ad copy, and track and optimized the performance of your ads. Start this workshop now to make the most of your ad budget and maximize your Adwords marketing goals.
SME owners or markets who are looking for growing an existing organization’s user or customer base or seeking to add a digital component to their existing marketing skill set.
Expected Learning Outcomes
Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Advertise Your Products And Services Online Effectively
Boost Traffic and Increase Sales to Your Website
Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
Training Methodology/ Approach:
- The use of technical and subject matter experts
- Relevant and concise course material for each participant
- Customized case studies, business simulations
- Extensive use of internet throughout course delivery
- Group discussions
- Whiteboard and flip chart