Digital Marketing for SMEs

Digital Marketing for SMEs

RM24,000 - MAXIMUM 15 PARTICIPANTS

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Digital Marketing for SMEs Objectives

These Digital Marketing for SMEs workshop will help you to set up your landing page, choose the best keywords, write effectively ad copy, and track and optimized the performance of your ads. Start this workshop now to make the most of your ad budget and maximize your marketing goals.

Digital Marketing for SMEs Description

This Course has been designed for busy entrepreneurs that just want to get results fast on the Internet.
Each training module will give you an easy to follow instructions and guide you to growth hack your business using digital marketing. You will be able to handle digital campaigns using the R.A.C.E model.

Expected Learning Outcomes

  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
  • Advertise Your Products And Services Online Effectively
  • Boost Traffic and Increase Sales to Your Website
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
  • Monetize The More Than 6 Billion Daily Searches On Google
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
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Expected Learning Outcomes

  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
  • Advertise Your Products And Services Online Effectively
  • Boost Traffic and Increase Sales to Your Website
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
  • Monetize The More Than 6 Billion Daily Searches On Google
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Targeted Participants

SME OWNERS OR MARKETS
Who are looking for growing an existing organization’s user or customer base or seeking to add a digital component to their existing marketing skill set.

Workshop Outline

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Training Methodology/ Approach

  • The use of technical and subject matter experts
  • Relevant and concise course material for each participant
  • Customized case studies, business simulations
  • Extensive use of internet throughout course delivery
  • Group discussions
  • Whiteboard and flip chart

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Workshop Duration : 4 Days Digital Marketing for SMEs Course Modules

Module 1: Introduction to Digital Marketing
– Setting Your Goals
– Understanding Your Customer's Persona
– Planning Your Digital Marketing Campaign
- How To Retain and Automate The Sales Follow Up
Module 2: Setting up Your Landing Page
– What is Wordpress
– Setting up Your First Landing Page
– Customising the Basic Layout
– Setting up Theme on WordPress
– Setting up Contact Form
Module 3: Search Engine Optimisation
– Basic of SEO
– Show to Identify Keywords that Has Searches
– Comparing Your Competition
– Onpage Optimization
– Offpage Optimization
– Using Software for Keyword Search
Module 4: Social Media Marketing(FaceBook)
– What is Facebook Marketing
– How to Setup Page
– Understanding Types of Advertisement on Facebook
Module 5: Facebook Paid Ads
– Best Methods in Using FB Paid Ads
– Setting up and Optimizing a FB Campaign
Module 6: Google Paid Ads
– Understanding the Type of Google Paid Ads
– Setting up Your Google Ads Campaign
– Setting up Remarketing
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