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Maximizing the Video Marketing

Maximizing the Video Marketing

 

Ways To Use Videos In Your Online Business

Okay, we’ve talked about YouTube and how you can market your business online using it. Let’s look at some 5 other strategies for using videos to market your business.

1) Share video content on your blog 

  • You can share video content of interest (doesn’t have to be done by you) on your blog which probably already has an existing fan base. Get your readers to comment on the video down at the blogs comment section or share it with others for some SEO magic

2) Sell them as a product

  • Video products usually convert better than e-books and can be sold at a higher price as a “premium” product because it costs more to create them.

3) Share them on Facebook 

  • If you have a Facebook fan page, you can share good video content and get people to interact with your shared content whether in the form of comments, sharing or “liking” to create buzz in your Fan Page

4) Use them as a video course 

  • You can bundle together videos and sell them as a video tutorial course to either get new leads or make big profits.

 

How To Boost Profits Using Videos

Did you know that videos have the ability to double, even triple your usual profits when used correctly? You can do so by using them as a backend product. You see, after someone buys a product from you (an e-book for example), there is a high chance that they will buy something again if you position your products properly.

A video is the perfect product for an upsell, meaning that since you already sold them something, the video can be something related to your e-book but priced even higher but give double the value! You have to make it such a way that it would be foolish to give up on such an opportunity. Your video product could be a video version of the e-book for a slightly higher price, or a massive video collection that complements the e-book priced higher than the e-book.

Or, you could also sell your video as a one time offer (OTO) and tell the customer that they will never have the chance to get this special offer again after they leave the site. Millions are left on the table because marketers fail to tap into backends for extra sales. So start creating your backend products today using videos!
In summary, videos are a great powerful tool for helping you grow your online business in many aspects.
Rome wasn’t built in a day, the same way traffic doesn’t happen in an instant. However, if you diligently practice these video marketing methods, your business will surely have a lot to gain!

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The Power of Blogging

Blogging Tips

Let’s start with the big picture tips and tricks that can help you get your head around the very idea of blogging and blogging well.

  1. Be Consistent 

Blogging is built on consistency. Your audience needs to know when to expect content and you need to learn how to deliver it consistently. You’ll need to train both readers and yourself. Set up a schedule, carve out the time and make it happen. Be sure to make your schedule realistic. Skipping posts, especially at the start, won’t help anyone. You’ll be better off posting less often but consistently than more often but inconsistently.

   2. Be Gracious 

Part of the downfall of mainstream media has been the ivory tower mentality—they’re journalists. Of course they’re right. Wrong. They’re just as human as the rest of us, just as prone to mistakes. Lose the pride and admit that you can learn from your readers. Be willing to admit your faults, be quick to say thank you, slow to be defensive. Practice humility.

   3. Help People Out

Selfish bloggers don’t get very far. You need to share the love. You need to give it away. You need to help one another out. While it’s OK to talk about yourself and promote what you’re doing, you should also help others and talk up what they’re doing. Give a little. More often than not those small gestures of goodwill will come back in the form of links, support and promotion.

4. You Can’t Take It Back 

Remember the rule of the Internet: Once you post it, you can’t take it back. Just because you delete a post doesn’t mean it’s been wiped clean from the Internet. There are so many archives and places where it could show up that you can’t control. So be smart: Don’t post something unless you’re comfortable with everyone seeing it—your boss, your coworkers, your competition, your enemies, your IRS auditor, your mom.

 5. Give Credit

One of the primary rules of blogging is to give credit where credit is due. If something inspired your blog post, give it a nod. If you’re pulling a quote from somewhere, link back to it. You don’t have to show the entire chain of connection (I saw Bob’s tweet about Ingrid’s blog post which talked about a book by Deon), but giving credit is a helpful way to show people where your ideas come from. It helps them know where to look for more and it encourages back and forth conversation about that idea. You didn’t have that idea in a vacuum, so be a part of the conversation.

 6. Find Your Niche 

Most blogging success is found by being successful in a narrow topic. You’re not going to become well known as a generalist, covering everything under the sun with little connection. You need to have some focus. You need to find your niche. Narrow in on a topic (preferably the one you’re passionate about) and focus on that and nothing else. You’ll never find success if you’re a mile wide and an inch deep. Find those few topics you can rule and cover them extensively.

7. Read Other Blogs 

Don’t be overly narcissistic. It’s not all about you. Get out there and read other blogs in your category. You’ll learn things, you’ll get ideas, you’ll find more things to talk about. You should also read other blogs about writing, blogging and other topics you enjoy, even if they’re not directly related to your main topic. You’ll pick up some insights from that cross-genre reading and it will make your blog better.

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The New Rules of Entrepreneurship

Those who use the “It’s just business” mantra as justification for their actions are easy to identify too…

The new playbook for entrepreneurs starts with these rules:

  1. Do right 

Do right. By everyone. All the time!

It’s as simple as the golden rule: Do unto others as you’d have them do unto you. This new rule applies to your customers, clients, team members, partners, community, industry…or in other words, anyone involved in or affected by your business.  If you need help making consistently good decisions that do right by people, here is a list of questions you can run through:

  • Why do I really want to make this decision? What are my motivations? What spurred me to make this decision?
  • What obligations and responsibilities as a leader, entrepreneur and fellow human being do I have with the people affected by this decision?
  • Have I asked for feedback and input of people I trust and respect who will be honest with me about the decision I’m making?

  2. Do good

Doing good is always the right thing to do. But doing good is specifically about impact. Positive impact. Making a difference. Changing the world for the better. When I think about doing good, the word “goodwill” comes to mind, “friendly, helpful, cooperative feelings or attitude.” I’d add “acting on” those feelings and attitudes to that as well. Here are some ways to do good:

  • Participate — Get active in your community and industry. Engage and support activities that promote a better community. Bet Hannon told me as part of this book: “Part of giving, participating, mentoring is recognizing that you have something to contribute.”
  • Lead — When others complain, step up and lead to make a difference. Give credit where credit is rightly due.
  • Mentor — Pour yourself into others. Pass on your experience and expertise and time investing in other people.
  • Champion — Stand up for what’s right and for your customers and team.
  • Give — Give generously of your time, talent and treasure. Give back when the time comes. And always be paying it forward. Everybody started somewhere…and that includes you.

 3. Care

Here are some simple ways you can show you care:

  • Ask about them and their unique stories first. Don’t dominate the conversations about you, your work and what they should buy from you. And as they are opening up to you, don’t be scanning the room for other people to talk to!
  • Treat ALL people like human beings with immense value. No one is insignificant. Everybody matters. I’m amazed at how poorly people treat others they deem to not matter in the grand scheme of things. I make eye contact, say hello and when I can introduce myself and say, “Very nice to meet you.” You’d be surprised how awful receptionists or assistants are treated, when in fact, do you know who actually has the ear of the influencers?!
  • Remember names and stories. I know when someone remembers my name I feel important and valued, don’t you? Yes, sometimes I blank on names too, so I try to think about the people I might be meeting beforehand and recall and practice them. When in doubt, I admit to being foggy and reintroduce myself to them.

  4. Be genuine and authentic

Here’s some thoughts about being the original:

  • Being real and being you is simply easier. It takes less energy, focus and time. Resources you could use for long-term gains for you and others.
  • Illusions aren’t sustainable. When they eventually fade or flicker, you’re just found to be a fraud.
  • We all crave genuine relationships and intimacy. When you’re playing a part and wearing a mask, you can’t have either.
  • You’ll win fans, followers and friends. It’s increasingly refreshing to find people who are authentic and real because it gives us permission to also be ourselves. Thus, people will actually want to spend time with you because you’re not trying to fool them.

5. Be open and honest

Here are some things I’ve learned about being open and honest in business:

  • Most people simply want to know the what and the why. As best you can, share those details. “Here is what happened…” and “Here’s why we decided this…” They won’t always be happy about your decision or agree with it, but at least they know you’re being open, honest and forthright about it.
  • It shows you have nothing to hide. When you don’t communicate at all, it promotes cynicism and doubt. In a vacuum of details, people will conjure up the worst.
  • Use it to showcase your principles and values. It demonstrates your moral compass. And yes, part of writing this is to share mine with our customer community, our partners, so they know who they are dealing with.
  • Do it to keep earning the trust and respect of those we serve. Just sharing being open and honest and sharing the why behind your decisions earns loyalty and trust — keys to leading people and growing a business.

 6. Serve others

Employees “serve” us by showing up and doing work that benefits our companies, applying their time, talents, ideas to the team and organization. We as entrepreneurs, serve them in many ways from ensuring a safe, comfortable yet productive work environment for them to use their skills to seeking the best health insurance that meets the widest needs, or by simply taking up the slack when they have a death in the family.

Here are some additional tips for serving others:

  • Approach your business with an attitude of mutual service. It is infectious.
  • Show others preference and priority. Let others go first in the lunch line. Open doors for them. Give them your undivided attention.
  • Be willing to do what you ask others to do. Take out the trash too. Stay late on a deadline with them, even if you just keep them company.
  • Respect and value people in their service to others. Everybody can and should contribute. And even if their contribution might not be as big or valuable as another’s show that you value them for their service and contribution.
  • Weed out those who seek only to be selfishly served. We don’t want to be ME Monsters, nor do we want ME Monsters in our business. It doesn’t align with the New Rules we’re seeking to live by.

 

I promise you, as I’ve seen in my life and business, one thing…Invest in people and they will invest in you, your business, your vision. And in this case, everybody’s going to win. Big!

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Part 2:Tips for Picking WordPress Themes

Everything You Need to Know About WordPress Themes

Part 2:Tips for Picking WordPress Themes

7. Design Elements

We’re talking boxes, gradients, rounded corners, title styling, metadata layout and more. Do you like how the blockquotes are displayed? How about the comments? Is it clearly showing replies the way you want? Do you like the horizontal rules or the way spacing is used? Some of these details—like blockquotes—are relatively simple to change with some basic tweaks to the stylesheet. Others can be more complicated, requiring a complete overhaul. Knowing what kind of code tweaks you can handle, make sure these elements either work for you or you’re willing and able to change them.

8. Mobile Friendly 

Mobile browsing is exploding. More people are expected to use the Internet on mobile devices than desktops by 2015. Your site needs to work on mobile. But you can’t just focus on mobile devices—there’s an entire range of devices your site needs to work on: 4-inch smartphones, 8-inch tablets, 12-inch laptops, 24inch desktops and everything in between.

Responsive design is probably the way to go. It allows your site to shrink or expand to fill the available space on any device, dropping or moving pieces as necessary.Responsive design allows your site to respond to whatever device the user is on and just work. Responsive is becoming a default standard for WordPress themes, but it’s not there yet. Not every theme is responsive and not every responsive theme works just the way you want. You’ll want to try a theme out and see how it stretches and shrinks. Take a look at what kind of control (if any) you get over how it works.

9. Case Specific Themes 

There’s a theme out there for every situation: Photographers, realtors, churches, bands, sports teams, restaurants and more. While these case-specific themes can offer some nice features, don’t allow yourself to be pigeonholed by your industry. These themes can be a good place to start. They’re geared for specific situations, so they have just the features you need. They can be good solutions for beginners.  There’s nothing wrong with a case-specific theme.

But case-specific themes are also a way to unnecessarily limit yourself. If you’re a realtor and you only look at themes designed specifically for realtors, you’re missing out on a wealth of themes that could serve you as well or better. Yes, take a look at those themes designed for your industry. They might be perfect. But don’t discount other themes. A more generic theme may not have restaurant imagery (which you’d replace anyway) or a built-in calendar, but it may give you more flexibility and power to do what you want. You can always add extras tailored for your situation with plugins.

10. Free Themes 

WordPress has more than 1,500 free themes in their official WordPress Themes Directory. It’s a great place to start your search for a theme. But you get what you pay for. Not all themes are created equal and with free themes you’re more likely to find places where developers took shortcuts.

That’s not to say you shouldn’t use a free theme. Some of the best themes out there are the free, default themes that come with WordPress, like Twenty Thirteen and Twenty Fourteen. Just be aware of what you’re getting. And be appreciative: Someone put a lot of work into that theme and they’re kindly giving it away for free. You can find loads more free WordPress themes if you just turn to your favorite search engine. But don’t. There’s a lot of junk out there that best-case scenario is sloppy code, worst case is malicious. Some free sites even include links back to the developer that you’re not allowed to remove. That’s a WordPress no-no. Stick to the official WordPress Theme Directory to avoid that kind of garbage.

11. Premium Themes 

Premium themes don’t have to be expensive. Most themes are under $100, sometimes more if you’re getting a license for multiple sites or access to loads of child themes. Compared to the cost of hiring a developer and building a custom site, that’s a bargain. It’s also a great value considering the support and all the extra features developers will pack into a premium theme as opposed to a free theme. Customization tools are much more common in premium themes as well as extra features that go above and beyond.

A few things to look for when dealing with premium themes:

  • Support- One of the biggest advantages of going with premium themes is the support they often offer. This is a major bonus. If you have questions about how to change something, premium theme support will often walk you through it. Be sure to look closely at what kind of support they’re offering: What does it cover? When is it available? How is it accessed? How quickly do they respond?
  • Documentation- Premium themes are often more complicated, which means you need a little more help figuring them out. Look to see what kind of documentation they offer, whether it’s tutorials, videos or instructions.
  • Pricing- When you’re shopping for premium themes it’s tempting to do some price comparisons. A $40 theme might seem like a steal compared to that fancy $200 theme. But in the end, this is all peanuts in the world of web development. Don’t worry about the price. You’ll likely be able to use a theme for several years and in that time even a few hundred dollars doesn’t amount to much.
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Part 1:Tips for Picking WordPress Themes

Everything You Need to Know About WordPress Themes

Tips for Picking Themes

1. Goals & Objectives 

Browsing through pages and pages of themes is kind of fun, but it’s not the first thing you need to do. First things first, you need to sit down and answer some questions. You need to figure out what you want out of your site before you can even think about what kind of theme you want. What’s the call to action on your site? What do you want people to do? What’s your primary goal? You can have multiple goals and objectives, but you’re likely going to have a primary one that supersedes everything else. That should be reflected in the theme design—whether it’s front and center in the header or available in a sidebar and viewable on every page.

2. Content First 

It’s important to answer this question early on. It’s tempting when you’re shopping for themes to just dive in and check out all the flashy features. The next thing you know you’ve fallen in love with a shiny theme that doesn’t even match the content you create. You need to be brutally honest when you’re assessing what kind of content you’re going to have. Everybody has a blog these days and it’s worth asking if that’s the best fit for your organization. Do you have the time and bandwidth to keep it updated? Is that the best use of your time? For many organizations the answer is a solid yes. But not for everybody. For some folks it’s too much of a distraction to keep a blog updated and it really doesn’t help the bottom line.

3. What Can You Handle? 

If you’re comfortable with code, then you have a lot more flexibility in picking a theme. If there’s a something you don’t like in a theme, you can probably change it without too much trouble. Obviously you want to pick a theme that involves as little customization as possible, but having the skills means you can be less picky. If you can’t handle the code you may need to live with some limitations. You’ve got two choices:

  • Learn the very basics so you can do things like change background colors. This doesn’t have to be as hard or as scary as it sounds. There are loads of resources to learn some code, including free video tutorials from iThemes and premium training from WebDesign.com.
  • Pick a theme that comes just the way you like it or offers user-friendly controls to make those changes. Most free themes won’t have those handy user-friendly controls, so be prepared to go premium.

4. Structure 

The structure of your site is important because it can be one of the harder things to customize. While you can usually change the colors pretty easily, changing how many sidebars there are or where the menu is located can be a lot more involved, depending on how complicated the design is. Even if you’re willing to do some custom coding, changing the structure of a theme is a lot of work. Some big structure questions to ask:

  • What’s on the front page? Do you want the standard list of blog posts? Do you want static content? Do you want a few graphical highlights?
  • How many sidebars do you want and where are they located? Single sidebar, double sidebar, no sidebar? Left side? Right side? Some themes can make these kinds of changes pretty easily, but most can’t. If you’re picky about sidebars, this is something you need to pay attention to.

5. Features You Want 

What kind of features does your site need?

  • Simple customization – Change colors, backgrounds, header images and more without touching code.
  • Homepage slider – A featured section on the homepage that cycles through a series of images, videos or more.
  • Advertising space – Ready-made spots to run and track advertising.
  • Custom page templates – Multiple page layouts—right sidebar, left sidebar, no sidebar, half-page sidebar, etc.

6. Features You Don’t Want 

There are two types of features to watch for here:

  • Feature Bloat. A lot of themes pack in extra features you’ll never use. This isn’t a horrible thing, but it can slow your site down and add needless complication. If you’ve got folks using the backend who are less technically savvy, you don’t want extra confusion. Sometimes it’s easier and better to get these same features with a plugin. The calendar feature included with a theme may not have as many options as a dedicated plugin can provide.
  • Stuff You Can Lose. Some themes will offer custom post types, like a portfolio item. Awesome, right? Not so much. It’s content that should be part of your core WordPress installation, like your posts and pages. But it’s not. It’s tied to the theme. Which means if you ever change your theme, bye-bye portfolio.
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Latest SEO Strategies

Introduction To SEO 

SEO (Search Engine Optimization) Marketing is a method of generating traffic for your online business without any cost. Created early in the web 2.0 era, this method has been used ever since from marketers around the world to create online traffic streams till today.

The Beginnings 

One of the good things about SEO marketing as it has the ability of creating passive traffic. Which means, you’ll be getting traffic without having to actively be there. (we will see how in the next few chapters). This seems like the ultimate choice especially for marketers who are on a shoestring budget. The essence of SEO marketing is that traffic generation relies on the optimization of web content to draw free traffic through search engines such as the big “G” (Google). Google is the biggest search engine in the world with millions of searches going on daily. By tapping into SEO, you will be swimming in loads of traffic.

SEO is essentially the art of getting your page on the first page of Google for search terms relevant to your online niche business. Let’s say you are in the dog training niche… Hence, when people search for terms like “dog training tips” or “dog training guide”, you want your web page to appear on the first page of the search results – And that is what SEO is all about! The better you are at SEO, the more traffic and hence, more sales you will get. Of course, if you have a huge marketing budget you can spend it all on advertising and totally forego SEO, but if you are on a shoestring budget, you can always tap into the powers of SEO to get tons of free traffic!

Google ranks how relevant a website is to its searches in terms of Page Rank. By boosting your page rank, you stand higher chance of getting in front of the search engines. Facebook has a page rank of 10, meaning it is one of the most highly sought after and visited websites on the web. When you first start you website, you probably have a page rank of 0. So it will take some time to build your page rank, but with these methods I’m about to show you below, building page rank will become a walk in the park!

Keyword Research 

Keyword research is an essential part of SEO. You will need to find what keywords are the most sought after in your niche and target them in your web content. That way, when the majority of people search for something on the net, everything will lead to your website. The winning formula for good keywords are: 1) High search volume 2) Low competition. As a general rule of thumb, getting about more than 1000 organic searches a day is a good bet for a highly searched keyword. If you want to check out your competition, get the Google toolbar and see what are the “page ranks” for search results are in the first page. These keywords and key phrases will then be targeted to draw you massive free traffic via SEO. There are also long tail keywords which are longer key phrases with less search volumes but virtually no competition. These should be targeted as well.

SEO Basics 

As mentioned earlier, SEO is the art of getting your web content highly optimized so that Google “likes” it. So how do we optimize your website? There are two type of optimization techniques: Onsite optimization and Offsite optimization. Onsite optimization deals with the things you can tweak and modify on your own website to make it more relevant to Google searches. Offsite optimization deals with interactions with websites outside of your own. This could be in the form of getting backlinks or social interactions, which we will go into more detail later.

The SEO trends are constantly evolving. That is because people are constantly finding ways to exploit SEO and make their websites on top of the search ranks. But Google is a smart company, and they have a team who constantly evolves Google’s algorithm to make sure that searches remain relevant and not bring spam sites in front. People who exploit SEO in the wrong way are called “Black hat SEO” artists and their practices should be avoided at all costs. That being said, let’s dwell deeper into SEO the right way and how we can start applying it to our businesses immediately!

Onsite Optimization 

As mentioned earlier, onsite optimization deals with the things you can edit on your own website to make your web content more likeable by Google. The first thing you must know is keywords. In short, every page should have about 2-5% keywords density. So sprinkle your keywords where it’s due but don’t overdo it. For total optimization, keywords or key phrases should be present in the titles of blog posts, the first sentence of the first paragraph and also at least once in the body.

Keywords should also be bolded or italicized every now and then. Links should be worded with anchor text links (keywords and phrases). Also, onsite linkages is highly recommended. Meaning, you should link blog posts and pages together if they are relevant. These small steps contribute to SEO and should be applied when convenient. One more thing about on site SEO, people say that images don’t contribute to SEO. I beg to differ. Images should be given alternate texts or descriptions. You can also link images to blog posts. Stick to these good practices and you’ll be on your own to free traffic.

 

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Digital Marketing Malaysia

How Investing in Digital Marketing Training Would Benefit Your Career in Malaysia

DMC has the best training in digital marketing subjects and classes in Malaysia. Here we discuss the benefits of investing in digital marketing training for your business and career.

Have you ever come across someone who is asking whether a digital marketing course can add any value to his career? The truth of the matter is that this training adds a lot of benefits to your working life. There are several digital marketing courses, and each of them tends to offer a different thing. The best digital marketing course should address your learning needs, preferences and fall within your budget. Here are some ways you can benefit from a digital marketing course.

Provides you with an up to date Knowledge of the Industry

Most people who teach digital marketing courses are key figures within the marketing industry. The digital industry has a fast paced nature, and these professionals have to update themselves to make sure that they remain relevant. You will find these digital marketing campuses updating their content from time to time.

Apart from having a broad overview of the online marketing industry, the student will learn some key elements like analytics, social media, SEO, branding and mobile contribution to the journey of the client. You will also get the most up to date marketing information within your niche. This, in turn, improves your set of skills which may impress your potential or existing employer. An online marketing course may open new doors for employment or promotion. You will have more confidence while handling the digital strategy and you may record career advancements a few months after graduating.

Shows your Commitment to the Industry

Most talented candidates go for similar roles in the ultra-competitive industry of digital marketing. Any serious employer will try to get candidates who show their full commitment to the industry by completing a course during the non-working hours. Most companies will begin to look for your services once you have a digital marketing course on your CV. The advantage is that it is not an expensive course and some employers may offer to fund it partly.

Improves your Networking Potential both Now and in the Future

An online marketing course in not all about the lecturers and guest speakers you interact with on a daily basis. You can interact with these instructors during and after the course. However, you also get to meet other professionals who are presently working in the marketing industry. You may also meet people who aspire to break in the digital marketing niche.

During the course, you get to share your experiences and learn from all these individuals. The group work sessions are the best for gaining such knowledge. At the end of the day, you will have a very new network of professionals who may support you throughout your career. Most course graduates create LinkedIn accounts where they interact and share information. You may also find new marketing jobs from these networks. It implies that you may continue ripping the benefits of a digital marketing course several years after graduation.

Types of Digital Marketing Topics

Most digital marketing courses provide an incredible strategic overview of the entire digital industry. They touch on the central issues such as strategy, business regulations, analytics, SEO, PPC, mobile, display, email marketing, branding, social media, and content marketing just to name a few. It implies that you will have a broad knowledge by the time you are graduating. You may also develop a career focus you would never discover if you didn’t enroll for the course. For example, you may decide to become an analytics specialist. You would never have considered such a thing if you didn’t register for the course.

Offers a Collaborative Learning Environment

Most digital marketing courses provide an interactive and collaborative learning environment. Unlike some academic courses, the curriculum allows you to work on real campaign briefs. This approach goes a long way in assisting you to learn from mistakes. You cannot do such a thing in the real digital industry.

Therefore, you will have a lot of experience that you can use throughout your career by the time you will be graduating. The course gives you an upper hand over other candidates and employees who don’t have a similar level of experience to draw on. The environment also offers an excellent opportunity to ask questions about digital marketing and how to apply the fundamental principles to a particular campaign. You will rarely come across such chances in the real world.

If you are interested in the digital marketing course, do contact us at 019 4751379.