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Top 8 Facebook Changes You Must Know Now

Top 8 Facebook Changes You Must Know Now

If you are want to know more about the latest Facebook Updates after the scandal, then here’s an article for you to be aware of new advertising limitations. We’ve gathered all the latest updates and explained what they’ve changed in Facebook’s advertising ecosystem.

1. Facebook refused not to use third-party data for targeting.

Previously, Facebook has been using data from brokers like Axiom. With this, Facebook launched a feature for targeting which is called”Partner Categories”. They were displayed just like any other targeting option which is why some of your favorite targetings are missing.

Now, in 2018 partner categories is being removed. This means that advertisers have fewer options for targeting.

After the Facebook’s data scandal, it is stated that Facebook stated that the company won’t use any third-party date and will only use their own data. This is to ensure that all the data being used for targeting was attained rightfully.

Facebook stated that the company won’t use any third-party data anymore and will rely only on its own resources in order to be sure that all data used for targeting was attained rightfully.

2. Facebook stopped showing the reach estimate for custom audiences ( Email and Phone lists).

If you’ve been using the custom audience features, you’ll realize that the reach estimate is missing. After the update, you cannot estimate what’s your audience size will be. This means that it can be difficult to estimate the numbers of people reached within a particular audience.

3. Facebook mentioned that it will require a proof that the email and phone list for a custom audience are collected legally.

With this update, you need to prove that the email and phone list is collected legally. Otherwise, your ads will be banned. So, if you are thinking about buying high-quality lists, just forget about it.

4. Advertisers aren’t allowed to share custom audiences with other business accounts.

As for now, it is not certain whether how this prohibition is going to work but we are going to see it pretty soon. Based on this update, it looks like we won’t be able to share pixels with another ad account.

5. Apps that weren’t used for 3 months by a particular customer will lose the access to the

This recent update affects not only suspicious apps but also transparent applications such as ads mdata.anagement tools. This means that it is time for apps to focus more on retention strategy.

Facebook reduced the data which consumers can give to apps during the sign in process. Now it’s just the consumer’s name, profile photo and email only.

If you want more data you are required to make the customer believe that your app is worth it. Some of these fields are not accessible:

  • Page likes
  • List of friends
  • Localisation

6. Facebook will verify advertisers who are running any ads related to politics. Advertisers now have to confirm their identity as well as location. Organizations who failed to prove their identity will be banned.

If you work for organizations or in the non-government sector, this update will be harsh on you. Even if you are a real person from a transparent organization, it is most likely to take more time to start running a new Facebook Ad Campaign or a new ad account in your Facebook Business Manager.

This is because Facebook decided to send a physical postcard with a verification code to advertisers who wants to prmote politicians during elections.

7. All users who manage big pages will be verified. They have to prove their identity.

It seems that this update doesn’t only affect only political pages but other fields as well. So, if you are a brand with a huge following, get prepared for an active dialogue with the Facebook’s admins.

8. Facebook hires more than 20k people for manual content review.

Ad review is going to be stricter than ever. According to the efforts we see on Facebook, it is going to be harder to overplay Facebook to promote prohibited topics such as cryptocurrencies.

 

 

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Facebook’s News Feed is Changing (and What to Expect)

What are the Changes to the Facebook News Feed?

Facebook has overhauled how it ranks the posts, videos and photos that appear in its users’ News Feeds, introducing major changes on Thursday designed to put what friends and family have to say first.

Why are the Changes Being Made?

The Facebook Mission

The primary reason Zuckerberg gives for making these changes to the News Feed is to get back to what the platform was designed to do, which is to “help people stay connected and bring us closer together with the people that matter to us.”

What This Means for Businesses Marketing

When the news broke, Facebook stocks took a hit and social marketers across the globe declared the “death of the newsfeed” for publishers.

But Don’t PANIC…

In reality, these changes should not surprise anyone who has been paying attention, and are likely to have a positive long-term impact on your social media marketing strategy.

People-First Approach

Smart marketers will view this as an opportunity to shift their strategy away from heavy content generation and toward a people-first approach. This doesn’t mean halting all creation of content but it does mean crafting fewer, more thoughtful pieces that encourage meaningful interactions between people.

Use Live Videos

The use of live video: “It’s organic, it’s free and it has a proven record to be much more engaging than any other type of content. It often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.

Engagement

There is a great opportunity for businesses to pivot to a meaningful customer service experience on Facebook. It’s no longer about the number of followers a page has but how quickly you respond to comments, questions, and inquiries. If you aren’t engaging with and responding to your customers on Facebook, and doing so in a timely fashion, your business will pay the price.

No Engagement Bait

Mosseri (Facebook’s head of newsfeed) warns that organisations that use ‘engagement-bait’ to goad people into commenting on posts will have their posts demoted, as these will not be viewed as “meaningful interactions”.

Engagement bait” is defined by Facebook as spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions – for instance, posts that say “LIKE this if you’re think Charles is handsome!”

So, no vote baiting, reaction baiting, hare baiting,no tag baiting or comment baiting

A Final Note

While there has been an outcry at the changes from some in the marketing world, the reality is that social networks are just that – social. The presence of brands on social has grown dramatically, and for many users this has been to the detriment of the networks.

Facebook’s change should be welcomed if it can genuinely improve the service for users. And brands will have to raise their game to be more relevant and more vital with their messaging, rather than trying to beat users into submission by sheer volume.

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10 Beginner’s Guide To Facebook Marketing

10 Beginner’s Guide To Facebook Marketing

1. Provide Value

Are you providing value for your audience? Do they have a reason to keep returning to your page, clicking on your posts, or even sharing your content? What value are your providing to your fans? Are you educating or entertaining? Would you want to see your own posts every day in your personal News Feed? Are you making the lives of people better when sharing your content to them? These are some of the essential questions you can check about your current Facebook Marketing. And if all you do is post content which tries to sell your products or services, stop to review your steps as you are not providing value to your fans. Instead, you are spamming.

2. Use a Consistent and Frequent Publishing Schedule

It is good to ensure a continuous flow of contents which provide value. Once or twice a week is not going to cut it. Post multiple times per day, spaced out by at least a few hours. To avoid any miss out, you can implement a content plan or use Facebook’s built in scheduling. This can make sure that you have posts flowing through on a regular basis in a consistent manner.

3. Interact With Your Fans

Make your fan base feel as part of the community. When your fans comment on your post or make any enquiries, respond in a timely and polite manner. When they ask you a question, give them a thoughtful reply. Address any concerns that your fans have regarding your product or service. It will show your customers that you care about them genuinely. You can use social media monitoring platform such as Hootsuite to keep track on your social media interactions. To involve our fans, create posts that concern the audience. Get their feedback on their opinions. Encourage them to share their story. Even if you’re not sure on the types of content your fans may like, you can also check with them by asking them.

4. Optimize Your Images

When you run a link ad or share a link, check on the thumbnail image if it takes up the width of the News Feed, regardless on desktop or mobile. The bigger the images, the more engagement will be made. Those thumbnails are acting as if to be begged to be clicked on. So if you share link with a small, square thumbnail image, do not expect it to be clicked. Size does matter in Facebook image. Refer to this Cheat Sheet on Facebook Image Sizes:

  • Cover photo 851 x 315 pixels
  • Facebook post 600 x 315 pixels
  • Avatar size upload 180 x 180 pixels, preview 160 x 160 pixels

5. Don’t Click the Boost Post Button

While there may be over a million advertisers on Facebook, a high percentage of these people are actually casual advertisers who used the “Boost Post” button. Even though it is an extremely easy task to do, it may not be your best method. Because easy and simplicity gives a lack of control, this method of advertising will likely lead to a waste of ad spend. You will want a more sophisticated way than this. You will want to reach out to a specific audience in specific placements.

6. Focus on the Metrics that Matter

Many a times, marketers get obsessed over things like Reach and Page Likes. However, neither of them actually mean a whole lot. If you focus on them to drive your strategy, you are likely to fail. Instead, check if you are focusing on the metrics that matter? How much valuable engagement does your content drive? How much traffic is driven to your website? Do your ads result in conversions and sales? What is your cost per conversion? These are the types of things that you should care about or worried about. So remember not to distract yourself with metrics such as CPC, CPM, Reach, or Click Through Rate.

7. Create Multiple Campaign and Ad Variations

There are many factors that can lead to whether or not an ad works. So one single ad will not show if it is a success or failure. Perform multiple test on different images, copy and targeting. Work and test using different ad types, with page posts or Sponsored Stories. You can also test with videos, photos and link shares. Do not rely on small sample sizes. Look out for which ads that does not work and stop them. Find which ads that work and escalate further.

8. Target Your Email List

Facebook Page can help grow your email list using custom apps. And you probably already know that Email and Facebook are currently the two most powerful marketing tools online today. What’s even more powerful, is the possibilities you have to integrate them and put them to work together, for you. When you build your Fan base, do you run an ad that targets your email list to attract those who have already done business with you? When you launch a product, do you run an ad targeted at those who have bought from you before? You can do this with Custom Audiences. And if you don’t use this feature, you are ignoring a very important segment of your customer base!

9. Sell to Your Fans

Usually it is your fans who are the people most likely to purchase from you. So your focus on Facebook should not be only to sell to public. Therefore, if you spend more on ads which are targeting on non-Fans with products offered to Fans, most likely you will be throwing your money away. However, you should target the non-Fans to bring in new Fans. By consistently providing value through knowledgeable and interesting content, you can eventually gain trust from them. Then, sell your products or service. This is a simple Facebook sales funnel, and one that can lead you to a high return.

10. Use Power Editor

If you are serious in using Facebook advertising, you will need to use Power Editor. It is an effective method to promote your post. For example, you can target only Fans and reach out to them only in the News Feed. You get full control over your ads and have full access to all of the tools and features that come with Facebook advertising.

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Facebook Reactions Now More Important Than Likes

Facebook Reactions Now More Important Than Likes

Changes is inevitable in the digital world. And one of the latest changes in Facebook is the way its algorithm ranks content. The Facebook “like” button was one of the social media website’s most popular features. But now if you Want your Facebook posts to reach more people, you will need to pay more attention to reactions rather than likes.

More Facebook Emojis

Facebook has introduced more emojis that users can click on to quickly express their feelings about a post. With the new additions of “love, haha, wow, sad and angry” as opposed to the traditional “like”, we have been interested on how they affect the way Facebook’s algorithm ranks content.

Facebook has been looking at how people commented on posts and used emojis to share their sentiments. This feature has been worked on for more than a year. After tested with some possible reaction emojis with some users, it was found that most people like the new addition. And according to their study, reactions indicate a deeper level of engagement. So far, the reactions have already been used more than 300 billion times by users.

How to Use Reactions

Reactions are made available both on the Facebook website and also on the app. At the moment, users can add reactions to posts, photos and videos but not to comments. To use reactions on Facebook, just click once (long press) on the “like” button. You will see all of the possible emojis appear. Choose one and click on it. But if you do not see any new emojis in the Facebook app, close the app and then reopen. The new emojis should appear.

The new feature helps users react more sensitively to the nature of posts. And you can view other’s reactions on each posts. Facebook shows the top three reactions people have used on a post, photo or video. Click on reactions, and you will see how many people posted them and who those people are.

It has been confirmed by Facebook that they will be weighing the importance of reactions rather than “likes” when it comes to deciding which posts to be shown to users. With the new algorithm, posts that get more reactions, regardless whether Love, Haha, Wow, Sad or Angry, will be more rewarding with more visibility in user’s News Feeds. In other words, getting more reactions will provide you a better opportunity in the News Feed rankings. And all five reactions are weighted equally.

This may not be good news to some businesses because many brands are trapped in negative cycles of posts being shown only to a small percentage of followers (1% commonly). They will then fail to get the engagement from these 1% which in turn decreases the posts ranking as per Facebook’s algorithm. So the next post will be shown to even lesser users.

New Strategy

So the better strategy is obvious, which is creating content to get reactions. This includes funny content to generate “Haha”; negative content to generate “Sad” or “Angry”; and shocking content to generate “Wow”. Therefore, avoid content which is bland and generate. Instead, focus to generate emotional responses.

Facebook can potentially use data from its Reactions beyond simply better targeting. For example, with insights from Reactions, Facebook can collect more emotional data. This means, collecting a more qualified data of how its users react to advertising, which could eventually be used to better pinpoint the right consumer, device, and moment for ad content.

Reactions are an easy way for Facebook to dip its toe into sentiment analysis. So Facebook will adjust its algorithm so sentiment becomes a ranking factor. It could also provide a better user experience. A more detailed view of user responses could allow for better post optimization, as well as better data on what content is most popular by consumer. Therefore, it could help to yield better content and more visibility.

By classifying the Reactions, Facebook will have a better idea on users moods and preferences. Then users can be segmented accordingly. That means, more ideal content can be delivered to each of these user types in future moments. In other words, Facebook could decide what types of posts and ads to show in their respective News Feeds.

The social network could also take it a step further and eventually use this emotional data for ad targeting, which would allow advertisers to zero in on users based on the specific reactions they had to a type of content. Also, data from Reactions could simply be used to fine-tune the content users see in their News Feeds.

Reactions give Facebook the potential to offer its advertisers the ability to serve ads next to the posts that have generated positive reactions. Facebook could also encourage advertisers to boost their own well-liked posts to ensure the content users like most is seen by the widest possible audience. And with ads becoming more targeted and optimized, Facebook could even charge more for inventory and increase revenue through promoted posts while allowing brands to experiment with promoting posts based on audience reactions.

Reaction buttons are actually just another method for Facebook to try to demonstrate engagement value to advertisers. So business brands have the opportunity to better understand exactly how their customers are reacting to their content with something as clear as a happy or sad face.

However, Reactions have presented some difficulties for business clients. It can be challenging to interact with disgruntled customers on social media because many are choosing to simply leave a Reaction rather than a comment. It is difficult to grasp a more in depth understanding from Reactions alone. Harder to identify the reason of customers dissatisfaction, and even harder to get in touch with them to resolve the issue as you cannot reply to a Reaction as easily as you can reply to a comment.

Facebook could also use data from its Reaction buttons to inform future platform updates. By looking into videos, images, or regular statuses that generate the most diverse Reactions, those platforms can then be improved or updated accordingly.

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5 Free SEO Tools for Small Business Owners

5 Free SEO Tools for Small Business Owners

The common question among small business owners – How to maintain SEO campaign without breaking your account to spend on software and reporting tools? Though they may understand the value of SEO, they often think it is too expensive or too time-consuming to implement and learn. With the right use of online tools and reading discussion boards, articles, and YouTube videos, SEO can actually be done fairly easily. Even though the practise of SEO may be difficult to begin with, the concepts will eventually  make sense and you will be much closer to ranking your website on Google’s first page.

Here is a list of best free SEO tools on the market (in no particular order) to help small businesses, bloggers, including e-commerce website owners to perform some of their own SEO tasks. Each tool offers various results, so the more information you have, the better you can improve your search engine results! Let’s start to understand SEO and create an SEO strategy for your business.

Google Analytics

This is a must have tool if you are building a website, or at least make sure your developer installs this tool for you. As the best web analytics tool, it has more functionalities than you will ever know. Besides giving you a unique insight on who is visiting your page, you will also know which pages are most often being viewed, and how your visitors get to your page. This tool can let you know if your traffic comes mostly from social media channels or from organic Google searches.

On the traffic flow, you can even understand if the traffic is coming from desktop, mobile or tablet and accordingly flow can be managed effectively. Lots of useful information can be drawn from this data. You can understand which pages are favored by visitors while navigating to our site, allowing us to modify our pages which are rarely being visited and changed it for better-improved navigation. Also, we can focus to improve pages to increase visitor retention and generate more leads.

Search Console

Used to be named as Google Webmaster Tools, Google has rebranded it to Google Search Console. This is another must have tool to be installed on your website. Helping you to manage your site’s presence in Google search results, you can get a visual on how healthy your website is on Google level. This tool is best used to monitor what Google search engines think of your site from the backend.

Through Google Search Console, you can request that Google index your site, meaning changes you’ve made will show up in search results sooner. Also, with this service, you will be notified by Google directly regarding any issues or required actions to be taken against, your website. For example, a detected hack attack, a penalty for bad linking practices, a malware warning, or other technical notices which the search engine may send via Google Search Console.

Keyword Planner

Google Keyword Planner is designed as a paid search tool. It helps to find related keywords and ad groups relevant to your business. It is the ultimate source for search volume data, as you can see which terms people are searching and how often. Therefore, its data is extremely useful for SEOs. There are two main categories that breaks up the keywords – search volume and keyword competitiveness. The search volume is the number of times searched in a month while the keyword competitiveness is how many other sites are targeting the same keyword.

This tool is accessed through AdWords, but you do not need to have or start a pay-per-click campaign to use the Keyword Planner. From Adwords homepage, go ahead and log into your Gmail account, bypassing the AdWords campaign by clicking “Tools” on the top bar.

Incognito search

An incognito browsing window can enable you to browse on Google “undercover” or anonymously. So this is a great tool to assist you in analyzing search engine page ranking more accurately. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. With Google’s core search app, searching incognito can be performed from the main screen. Although the incognito window is not exactly a tool for SEO purposes, you can certainly make the most of it to boost your organic traffic.

Have you ever noticed that when you start typing a word into Google search, it will autofill with pop up suggestions? These suggestions are SEO gold because they are exactly what people are searching. But the problem with this method is, it will call up your search history to give you suggestions based on your previous web browsing activity. This is where incognito window steps in. In order to get an unbiased view, just open an incognito window and type your search in there. An incognito window can be opened from your Chrome Browser by pressing “ctrl” “shift” “N”.

Google Trends

Another goodie from Google, this tool is a very useful and often underrated instrument for search engine optimization. Use it to understand what people are Googling in real time. It also allows you to compare topics and gain awareness of industry trends beyond the scope of your direct competitors and in other countries. This will help you discover trending keywords because it fetches data that can be especially insightful for business owners wanting to keep up with current events and stories. Type in a phrase and you will easily see if it is a phrase that is growing. If it is, then you know you will want to use that term. And if you see it falling, you may want to redo your search to find other keywords or opportunities.

As a fairly new or small business owner, most likely you have a new website too. So if you plan to build authorships for yourself on the industry standard websites, this tool will help you get ideas for blog posts and articles you can write for your websites.

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Marketing Tips to Help Grow Your Brand on Instagram

Marketing Tips to Help Grow Your Brand on Instagram

In order to improve your Instagram marketing, you need to increase your following on a steady and consistent basis. After all, the more people that come in contact with your brand and follow you on Instagram, the larger your audience is that you can potentially reach every time you post. Here are seven easy to implement Instagram marketing tips that will help you grow your brand…

1. Take advantage of free Instagram tools

Instagram just started to roll out business profiles, which heavily mirrors Facebook’s business profiles, complete with a huge “contact’ call-to-action, allowing users to email, call or text the business. Along with the contact option, business profiles have access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage of these options. The more you understand about how your users are interacting with your content, the better you can make adjustments to improve your engagement.

2. Use a Customized Link Shortener to Track Traffic

One of the most important things marketers need to know is how well their Instagram account is driving traffic and leads back to their website. Unfortunately, Google Analytics can’t accurately track this traffic when users visit your website from your mobile Instagram account. To monitor accurate click rates, I recommend businesses use a customized bit.ly link (or a link from another shortener) exclusively for the URL in their Instagram bio. Then you can check your bit.ly data to document how many clicks your Instagram account is actually sending to your website. Create a different bit.ly link each time you change the link for a new landing page, campaign or default page to continuously track successful traffic leads.

3. Be Strategic With Your Bio Link

For personal use, Instagram is fun and spontaneous. But if you want to use it as a marketing tool, you have to be a little more calculating with it. I suspect the businesses that are really killing it on Instagram (like Nordstrom, Starbucks, Nike and others) plan their posts well in advance. If you’re a smaller brand or a one-man show, you can still develop a great presence on Instagram. Use the link in your bio to connect to a landing page that holds the same posts you put on Instagram, and allows you to collect leads, promote your ecommerce site, gain subscribers to your blog, collect entries for a giveaway and so on.

 

There’s no better way to step up your business game than to be active on Instagram. The platform is constantly making improvements, so individuals and businesses can get more out of it. Plus, there are tactics, aside from Instagram itself, to increase organization, engagement and visibility!

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The Best Ways to Utilize Facebook Video for Business

The Best Ways to Utilize Facebook Video for Business

 

Facebook boasts 8 billion day-to-day video views, so how can B2C and B2B organizations grab attention in this hectic environment?

Social video is a crucial element of structure relationships on social networks, however, disrupt users’ individual Facebook time you have to produce innately shareable social video while making sure that material is optimized for smooth intake and interaction. So, to assist your video to be successful in the social arena, here are a couple of leading suggestions from our professionals to assist you to do so:

 

1. Ways to tell better stories through Facebook social video

Initially, understand your audience. Facebook has more traction with females, especially in the 18 to 29 age range. Web users aged 50-64 and those over 65, are also more active on Facebook than Twitter. Education, earnings, and place vary.

When it comes to the tone of voice, Facebook is individual and for that reason, engagement comes at a premium. A sense of community and shared interest is essential. Regional companies in specific frequently discover they grow on Facebook– of small company owners and online marketers who prepare to invest loan on social networks in the next 12 months, two-thirds prepare to promote the video on Facebook.

It can be hard to engage the online community and champion triggers they appreciate, users have to welcome you to be a part of their life by preference and following your social pages. To assist them to do that, legitimize your brand name by actively taking part in your audience network and develop a discussion utilizing video around the important things that intrigue them.

 

2. Ways to optimize social video on Facebook

The video is winning in the Facebook news feed. Facebook video reaches around 22% of your fans, while an embedded YouTube video reaches just 13%. Pictures have actually been a little deprioritised, reaching just about 12% of users. Autoplay is just readily available for native video on Facebook and Twitter, so the greater natural reach on these networks is since the material can easily stream.

 

3. Get attention and keep it: Optimise for Facebook autoplay

3 seconds counts as a ‘play’ in Facebook video metrics which, when coupled with auto-play, can be worrying for companies seeking to determine video engagement.

How can you get audiences to enjoy videos past the three-second mark? Optimize your video lead-in. Waste no time at all. An engaging video introduction is basically the brand-new thumbnail. Your video must be intriguing whether noise is on or off. Use all the aspects that make video aesthetically promoting: flashes of movement, individuals in diverse environments, color shifts, and special video camera angles.

4. Surpass moving images, use copy properly

Videos are everything about the visual aspect. However, on the social copy is similarly essential to the success of your video marketing efforts. Some audiences disable autoplay in their feeds, so you have to get a click your shared or promoted the social video. Optimize the copy that surrounds the video by setting the phase for exactly what the audience will take in.

Smart usage of copy with Facebook social video does not stop there– put words in your video. The majority of videos are taken in at first with noise off (some stay soft throughout the play) and words become part of a fascinating video lead-in.

 

5. Produce an inviting space: Add a video welcoming to your Facebook company page

Unless a prospect knows you well, they’re typically not going to visit your top quality Facebook page. Welcome them with a video that speaks to their requirements when they do get here.

Facebook admins can ‘pin’ a video post to the top of the page and alter this as and when required. As you integrate video throughout your page, treat it as a site. Who is visiting your page and exactly what material will be fascinating to them? Attempt and respond to these concerns through your videos.

Audiences on Facebook are searching for an individual connection so use video to discover supporters who will spread your story naturally and create a buzz. With a company vision, audience insights and social media network knowledge, it can be done.

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Social Media Training Malaysia

Social Media Training Malaysia – Which one Should Businesses Focus On?

So, today I’m going to answer a question that I get all the time, it’s one of the most frequently asked questions here on the channel, and in my social media accounts, and that is simply “How many social media accounts do you actually need?” Also more importantly, in Malaysia, which is the best social media training platform business need to focus on?

It’s a fantastic question, there are so many social media platforms out there and new ones popping up every day. Now, again you guys might have noticed that I’m active in quite a few of them, nearly all of them, but there is a reason for that and part of it is again, I run my own business as a design and content marketer so I have the luxury of dictating my time, but I actually spend less time in social media than a lot of you might believe. I’m just really smart about microtime, but most of you probably shouldn’t be in more than 3 or 4 of the most important platforms for you. So, let’s figure that out. You should be in a social media platform that your audience is in so you can get the value that you want and give the value
that they need, that’s number one. The other thing is, number two, I think you should be playing to your strengths. I think that you should be in social media platforms that work for you. If you’re somebody that’s not comfortable in video then guess what? Youtube is not a platform for you to be on. Although, I would argue that there are ways around that and I still think it’s a great platform. I’m going to probably have to do a video on how to get you comfortable on camera just so you can be on youtube and get all the value that that can bring to your life. Not to mention, it’s a fantastic way to grow your business. But, again, if that’s not something you’re comfortable with then you might be more comfortable with things like, let’s say Twitter, or even medium.com and writing articles there or maybe you’re very good at taking pictures but not being in front of the cameras, so maybe Instagram, Pinterest, and maybe a few other things could be good for you.

LinkedIn Just Another Rolodex?

You could get very creative with Snapchat and never show your face if that’s something that bothers you. Obviously, you could market in Facebook very effectively. In general though, I do think there are core platforms. If you’re a business professional Linkedin is an important platform still, but it is ultimately a rolodex in a publishing platform so use this judiciously and really think about how to be creative about that. Twitter is great for being able to interact with people in real time and I spend a lot time doing it.

So, I actually do like Twitter as a core platform. So, if you’re going to do five platforms I would say obviously have Linkedin, but Linkedin doesn’t mean you have to spend every single day in Linkedin, you could be in Linkedin twice a week and it’s fine, and not spend more than five minutes there each time and it’s ok, so being in Linkedin almost doesn’t even really count as something that’s sucking up your time. That’s the thing that people are confused about. I need to do a whole video about this, about that perception but you know it doesn’t have to suck a whole lot of your time. Twitter, you can do when you’re in line at the bank like I do. So, that doesn’t have to be a huge time suck if you don’t let it, especially from your smart phone.

The same is true for Facebook. So again, these platforms don’t have to take over your life and posting at least once or twice a day to them is not anything difficult. You could do this with 15 minutes out of your day and be fine.

The real biggies are should you be in Periscope, should you be Youtube, should you be in Snapchat, should you be in Instagram? These are important, and I would say if you’re doing anything that’s product related then Instagram could be very good for you.

If you’re a marketer I would say you should go out of your way to use Instagram because there’s a lot of attention there and it’s a very unique platform that you can take advantage of and I think that if you’re smart you can actually use it to grow your email list. But, you know there are other things you need to consider about that. Do you have something that you’re doing that you feel you can make visually interesting and are you creative enough to pull that off? So really think about playing to your strengths here.

Snapchat is something new, I’ve got to do a dedicated video about this, but ultimately, the bottom line is Gary V. was kind of right about Snapchat. But again, I don’t think it’s for everybody. Just try and educate yourself about Snapchat as much as possible and see if it’s for you.

Where is Your Strength in Social Media?

The key here, that I keep reiterating, is play to your strengths, use the social media platforms that fit your personality, fit the needs of your audience, and that you think you can succeed in,and again, only dedicate the time that you actually have a day to take advantage of them and use them effectively. Maybe set yourself a timer, maybe you actually should only be spending 30 or 45 minutes out of the entire day in social media.

If you’re going to do that you can take advantage of microtime. Again, this is something I do on a regular basis. I literally just take a few moments, especially if I’m already doing something that doesn’t require my full attention and it’s time I’m never going to get back anyway, like if I’m in the passenger seat, or if I’m traveling, or if I’m in line somewhere, I just go ahead and whip out my phone and I just use social media and use that time effectively to connect with people and build relationships.

So, I know this one was a little long but I hope it answers your question as far as, how many social media platforms should you use? The ones that work for you, but again, maybe you should have a presence in all of them but keep your activity focused around your top five.

For some of you that might be too much, so maybe it’s your top three. Anyway, I hope this answered that question for you but if you still have questions about social media, marketing yourself, or if you’re interested in social media training in KL, Penang, Johor and even Sabah and Sarawak in Malaysia, give us a call at 019 4751379

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Types of Facebook Marketing Malaysia

Facebook Marketing Malaysia – Types of Facebook Marketing

DMC is the premium choice of digital marketing training in Malaysia and here we we will share our Facebook marketing training tips for you. You will agree with me that Facebook is the reigning champion of all social media sites. The site records the highest number of visitors in the global market. It is one of the best sites where friends connect and share online. The advantage of this site is that it does not limit people on the kind of information they share.

You will find people sharing their social life, career life, family matters, and even shopping experiences on Facebook. This explains why most companies prefer to use it as their main digital marketing platforms. Facebook allows enterprises to market their products through self-promotions and customer interactions.

Facebook is a very powerful marketing tool for both small and big corporations. You can use the channel to broaden your reach, inform customers of current market trends, and develop your brand identity. The challenge with most investors is that they don’t know how to effectively use this platform to achieve their objectives.

You may find some of them using a single technique to reach out to all clients. The reason is that most of us are not aware of the types of marketing opportunities that Facebook offers. The main focus of this article is that types of Facebook marketing that are available for your consumption. You will discover that there is so much you can do with this platform to increase sales for your corporation.

Marketing on your Facebook Business Page

The Facebook page is one of the free but great digital marketing tools. The page will assist you to create an identity for your business. Apart from listing the products and services you offer, you can also share posts, images, and links through the Facebook page. However, you need to customize the Facebook page to give it a better sense of business character and personality.

The Facebook business page will assist you to develop the identity for your brand and portray its human side. You can loosen the tie a bit on Facebook by being a bit funny. You may even post one or two crazy videos that speak about your brand.

However, you should be keen of what your main audiences would like to view. Make sure you only share images and videos that are linked to your business. You could also post an article that speaks about the brand on the Facebook page. An ideal situation is where you post a nice mix of educative resources, humor, and updates about the brand. Most people rely on this method but there are more ways you could use Facebook to make your brand known.

Classic Ads: Facebook Advertising

Facebook ads is a unique form of advertisement from Facebook. These ads appear in the side columns of the site. Most people refer to these classic ads as marketplace ads. They comprise of an image, headline with copy, and a click through link to a Facebook App, Facebook page, or an external website. This is one of the best techniques you can use to drive website clicks and increase your likes.

The main features of Facebook advertising include in-built ads performance measurement tools, Ad testing that allows you to simultaneously run ad versions for you to compare ad setup and designs, the ability to set the budget of the ads, and Facebook demographic date targeting by interests, education, location, and age of users.

Facebook does not release any information concerning the Ad CTR. It makes it very difficult to measure the success rate of Ads. Generally, Facebook Ads have an average CTR of 0.051% and CPC of 0.80%. However, the Facebook advertising cost of a business varies depending on competition and the targeting options you set.

It can be very beneficial to use Facebook to increase the likes of your brand. Users become followers of your business page once they like the page. Your posts will end up appearing in their Facebook News Feeds. You end up finding more users interacting with your brand. In future, you may transform these relationships into conversations and sales.

Hosting Contests on Facebook

Another Facebook marketing technique that can increase your brand awareness and number of fans running Facebook contests, promotions, and sweepstakes. However, you should be aware that you cannot host these contests through Facebook itself. This means that individuals cannot write answers in the comments or use likes as entries.

Therefore, you must use a third-party application to create the Facebook Contest. You will simply use the Facebook platform to direct visitors to the application. There are several paid tools that can assist you to achieve this objective. However, you can still find some free applications online. One of the sites that offers several free contests is Shortstack as long as your Facebook page has less than 2000 likes. Another site that has excellent free options is Pegamodo. The challenge with most of these free tools is that they have limited options.

Facebook Promoted Posts

This options allows owners of a Facebook page to pay a flat rate to have their individual Facebook posts send to a specific number of users which enhances the reach and impressions of a particular post. Some people wonder why they have to pay in order for their followers to view their posts. The assumption is that any user who has liked my page should see my posts in their feeds.

The term impressions refer to the number of times the content you publish reflects in the news feed of the user. Impressions can either be paid, organic or viral. Viral impressions refer to the number of times the information that is associated with your page appears in a story that your friend posts.

The truth of the matter is that users don’t spend all their time going through new feeds on Facebook. Some of these posts may go unnoticed. Some of the feeds may be swapped away by the most recent ones. This is where Facebook promoted posts come in very handy. They increase the chances of new users seeing your posts in their feeds. Apart from the existing fans seeing these Facebook promoted posts, there is an option of their fans also viewing the posts.

The process of setting up these promoted posts is very simple. You just click on the buttons that are beneath any of your posts on Facebook. The flat rate simplifies the process but these promoted posts don’t have the targeting options that other Facebook Ads offer.

Sponsored Stories

This is a form of Facebook ad that shows the interactions of the user such as his likes and friends. Sponsored stories capitalize on the concept of word of mouth marketing. A user may pay more attention to a page he sees that more than three of his or her friends like. The main objective of sponsored stories is to make sure that the user takes an action that is similar to his friends.

Advertisers may choose to show the likes of friends if they want to generate more likes. A business may also show the friends who claimed a specific offer if they want more users to claim it. While the action of claiming an offer, or liking a page will be automatically posted into the feeds of the user, some of the users may overlook the posts.

Sponsored stories are positioned strategically to allow them appear in the right-side bar and new feeds. This is the only ad format that you can find on mobile devices. These stories are not only applicable to offers and likes as you can also use them with all Facebook open graph applications.

In case your friend has installed a Scramble with other Facebook friends, Facebook sponsored stories can show other users that their friend just played the Scramble game. It also comes with an invite to challenge the friends to play with him any similar variation of the game.

According to the Facebook team, these sponsored stories command high CTRs of 46% and low CPCs of 20% than other Facebook Ads. This makes them to be among the most efficient Facebook marketing tools. You can easily create these stories using the Facebook Ad Create flow. In addition, open graph sponsored stories that have a costumed call to action call for advertisers to use third-party online applications.

Facebook Open Graph

This application allows investors to label the action of their user with their application. We have billions of interactions that are posted with this Facebook open graph. Enterprises can create third party applications that connect with the users and post a Facebook notification whenever the users perform specific actions using this apps. Facebook open graph enables some creative interactions among users that are outside the common comments and likes.

Some posts may require users to read, taste, or listen. The underlying idea is to generate create ideas for the business. Whenever an application or site prompts the user to log into his or her Facebook account, it normally has nothing to do with the Facebook open graph. One of the perfect examples of how Facebook open graph has become a powerful Facebook marketing tool is Spotify.

It is immediately followed by a permission request that most users click with very little thought. You may find yourself giving permissions to over 200 applications, and you may not recall the reasoning of most of them. Spotify will be able to stream the kind of song the user is listening to the news feeds of a friend as long as it has obtained the permission.

You will realize that users get a broad range of options. They may like the song that their friend is listening to, join him in listening to the song, or star the song as a favorite in Spotify. These are unique open graph actions that stand out from the users cluttered craziness of the news feeds.

Most Facebook games make frequent use of open graph actions by posting a notice whenever a user completes a level or wins an achievement. These actions are categorized as a new form of consumer stories that take advantage of the word of mouth phenomena. These open graph posts make more sense to the user because it is a friend who generates them. They are the greatest and latest Facebook marketing tools that are not generated by the brand.

Facebook Exchange

Facebook exchange allows users to make use of ads retargeting on the site through a bidding process that is real time. As an advertiser, you can target audience on the basis of historic web data. In case s user visits a particular website for a retailer but does not make a purchase, the seller can display an ad for that particular commodity on Facebook with Facebook exchange.

While Facebook relegated these retargeting ads to the side columns only, the ads have recently been allowed to be visible in new feeds. It is great news for Facebook Exchange advertisers, because the response rate for the feed ads range between 10 to 50 minutes. This is higher that the ads placements that are in the right column.

The question you could be asking yourself is how these Facebook Exchange ads work. The CTR for these Ads is 40 percent lower than the other web retargeting ads, such as those that Google Display Network offers. Other retargeting ads also tend to be cheaper with the cost of price per unique click being 80 percent lower that Facebook retargeting Ads.

In terms of cost per impression and cost per click, Facebook exchange ads are relatively cheap. Therefore, the monetary benefits entirely depend on your business needs. These figures are also subjective to the change as Facebook exchange ads start to appear often in the news feed.

The initials PPC stand for pay per click. In this model, an advertiser must pay a fee each time his or her ad is clicked. You have to send the search engine a small fee every time your ad is clicked as it directs the visitor to your site. The advantage is that most of these clicks results into huge sales. You could pay only $2 for a click but make a sale of $500.

Now we have established the types of Facebook ads type, if you are looking for in house training or want to learn more about Facebook training, do give us a call at 0194715379

 

 

 

 

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Which Social Media Platforms Are Right for Your Business

Which Social Media Platforms Are Right for Your Business

So, you understand by now that having an existence on social networks is necessary for your company. Not just that, you’re interested in the possible advantages of social media marketing, and you’re getting a sense of what marketing on the different social media platforms involves.

Eventually, you’ll need to select which social platforms to concentrate on– you will not have the ability to do it all. While you might intuitively understand immediately that some are a great bet which there are others you’d rather avoid.

There are a range of methods to figure out which platforms are ideal for you; I’ll concentrate on the function of your client demographics, your bandwidth in regards to time to extra, the tone and character of your brand and what type of material you really wish to develop.

 

Who Are Your Clients?

Having a clear sense of who your clients are playing a big role in figuring out which social platforms will be most useful to your company.

Are your customers primarily females? Pinterest users are most likely to be females, which would make this platform a great choice. Is your customer base primarily more youngsters (for instance, millennial group)? Instagram is most likely a great bet.

To obtain a sense of what each social platform appears like from a market viewpoint, have a look at Sprout Social’s substantial breakdown of the social platforms by key demographic indications like age, gender, and income. You understand (or you need to understand) who your consumers are, and this will offer you a sense of where they fit in regards to the popular social platforms.

 

How Much Time Do You Have?

Could you opt to produce a strong social existence on every social networks website that your clients utilize? Sure, you could. However, possibilities are this would show to be far too time-consuming for the average small company owner.

It’s essential to take an action back and take a look at how your business accumulates in regards to bandwidth. If you’re like many small company owners, keeping up on your social networks profiles will likely be a matter of you personally producing content for them and running them on your own (or maybe with the aid of another staff member).

Have a look at just how much time you really need to dedicate to curating your social networks existence. Some sites, like Instagram, are lower on the time dedication spectrum; others, like YouTube, need substantially more time to produce content.

 

What Is Your Brand’s Tone Of Voice?

Some brand styles provide themselves much better to one social platform or another. Invest a long time considering your brand and exactly what kind of brand personality you are aiming to cultivate, and see where that brand personality fits best.

Does your brand concentrate on a strong credibility in your industry, and a more severe, practical, helpful intonation? A platform like LinkedIn may be an excellent one to concentrate on, or you might think about developing helpful, informative videos on YouTube. A brand name that wants to cultivate a young, enjoyable, stylish tone may take to Twitter, where retweeted GIFs and pithy one-liners are a typical technique of interacting with an audience.

This isn’t really to state that, to continue the examples above, a brand with a serious personality would not be appropriate for Twitter, or that a more easy-going brand would not succeed on LinkedIn. However, it does make good sense to invest a long time examining your brand name, and figuring out which platforms match it best.

 

What Type of Social Networks Content Do You Enjoy producing?

The most crucial concern you should take care of when identifying your social media marketing method: What sort of material do you really like to make?

The very best social media strategy is one that is consistent. Developing your existence on a social platform requires time, and it might be weeks, months, or years of publishing to a particular platform before you see the outcomes you want (depending on what your objectives are). Which platforms do you believe you’ll take pleasure in putting this effort into?

Another method to take a look at it: What type of content do you prefer to develop, particularly? Do you delight in taking images? A visual platform like Instagram or Pinterest may suit you best. Do you like publishing a range of kinds of material, and desire a location to connect back to your weekly article? Twitter or Facebook may be your go-to.

 

Where Next?

There are several paths you can use to identify what platform (or platforms) are best for your company. There isn’t really one appropriate method to figure it out; you might make a data-driven choice, based upon demographics and size of user base, or you might merely concentrate on the platforms you personally delight in many. Both stand techniques, as long as you are tracking and determining your success.