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How Digital Economy & Marketing Can Boost Penang Growth

How Digital Economy & Marketing Can Boost Penang Growth

Penang has experience 2 growth transformation to become a successful industrialized
economy. Penang’s economy targeted to move up the value-chain by driving the 3 rd growth
wave of digital economy.

Penang is moving fast to another level of success in the shared services outsourcing (SSO)
industry. The Penang State Government, in envisioning the great potential of the SSO
industry, launched the Information Technology Business Process Outsourcing (IT-BPO)
Hub in Bayan Lepas to attract global leaders in the SSO Industry to establish their presence
in Penang. The IT-BPO Hub in Bayan Lepas that is the first of its kind to be established in
Malaysia is a milestone achievement for Penang.

It is evident that Penang indeed is an ideal incubator for many IT and digital startups. Over
the last 12 years, Penang has been the birthplace of the largest hosting provider in
Malaysia, Exabytes; and the Asian’s leading online employment marketplace, Jobstreet.com.
Off course there are many well-known startups here that you could find there. It is
crowned as “Silicon Valley of the East” for the apparent reasons.

Digital economy is about the economic activity that results from billions of everyday online
connections among people, businesses, devices, data, and processes. The backbone of the
digital economy is hyperconnectivity which means growing interconnectedness of people,
organisations, and machines that results from the Internet, mobile technology and the
internet of things (IoT). It is about using the latest technology to do what you already do –
but better.

It is said that digital transformation will contribute US 10 billion dollar to Malaysia GDP by
2021. How does digital economy can boost Penang’s growth?

Customer Experience with Digital Marketing in Penang, Malaysia

In this digital age, customers choose to interact with business whenever and wherever they
are in a fashion that is convenient for them. In addition, customer desires to interact with
brand with experience that is seamless and personalized. With digital deployment in their
business, Penang business would give customer better buying experience; hence translates
to better customer retention rate. Digital Marketing in Malaysia becomes important more than ever.

Better business decision.

How enterprises securely share data in real time to enable next-generation commerce
applications to thrive is the key for success. The digitisation of everything is creating new
intelligent digital networks of networks that fundamentally change the way commerce is
managed, optimised, shared, and deployed. The more data you have the higher success rate
that you could generate leads and result in higher rate of sales closing.

Adapt to the future of work.

The next generation of business is about work from different office, homes or even coffee
shops. This allows flexibility and also scaling of business. This translate to more happier
employees, and better productivity. Business operation is longer limited to location.
Business in Penang no longer to be bound to local.
Penang’s brands could go national and even international with the digital platform ready
on digital economy. There are marketplaces they can choose from to market and deliver
the products beyond your own territories.

Creating Job opportunities

It is believed that digital economy will generate more than 85,000 new jobs in Penang alone.
New digital and IT skills are required to spur the digital economy in the state.
Initiatives on ensuring digital economy in Penang shown that Penang state government and
Malaysia is committed for the digital transformation here in Penang.
With the vision to encourage the growth of digital economy, Malaysia Multimedia
Development Corp (MDEC) through MSC Malaysia has set up Cybercities and Cybercentres
in Penang.

Based on the concept of industry clustering, companies of similar industries are placed
within the same geographical area to fuel economic growth. These companies are also
housed within a facilitative eco-system to build their businesses in line with the vision of a
developed digital economy. This creates healthy competition amongst businesses,
encouraging innovation and development while raising competencies on a national and
regional level.With access to world-class infrastructure, MSC Malaysia attracts local/global
investors and supports a robust local start-up ecosystem.

MDEC also announced in November 2017 that the first Digital Hub outside Kuala Lumpur
will be set up in Penang. Malaysia Digital Hub is tailored for startups and internet economy
companies. Malaysia Digital Hub provides rich ecosystem components inclusive of high
speed broadband and abundance of soft infra offerings. As a Cybercentre, Malaysia Digital
Hub will offer the same 10 MSC Malaysia Bill of Guarantees to MSC Malaysia status
companies.

What is crucial now is educating SMEs in Penang by reskilling and training to help them
understand and accept this concept of digital economy. It is not a choice for them but a
necessities to cater the next generation of consumers who are nothing but digital savvy.

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Internet Marketing Course in Malaysia

Internet Marketing Course in Malaysia

Will an internet marketing course in Malaysia take you to the pot of gold at the end of the rainbow? Some people believe so. However basic options to complicated issues are seldom enough. Nonetheless, a great internet marketing course will get you a long way on the journey to success in the complex online world. Most likely further than single previous standard methods like competitors, posters, letter-box drops, online search engine adjustment or complimentary presents. And aren’t all presents totally free?

How will you identify an excellent internet marketing course? Exactly what will it teach you?

There are specific basics. Presuming you have a decent item, you will have to discover methods of investigating your market and after that developing the very best methods to reach it. These methods will consist of ideal website design and web content, with specific focus on composing and modifying. You will have to establish your very own special design of promoting your site. It’s your option. You might lean on pay-per-click advertising campaigns or online search engine marketing most heavily, for instance. It will be the task of the online marketing Course designers to offer these and other awarenesses.

4 Ways To Choose Internet Marketing Course

Here are the 4 techniques that how you apply to find your very own Internet marketing course.

  1. Research study and implement. Find out whatever that you can discover on the internet and use exactly what you learn on an online marketing company. This will take a very long time and might quickly get overwhelmed and also confused and ultimately end up with quiting business.
  2. Register into an Internet related University course. Usually the tuition charges are high for these courses as well as take a couple of years to finish the course.
  3. Discover an effective coach and gain from that expert. Sadly, the majority of these successful online marketers are managing their own company and do not provide hands on kind of training and you might find yourself with investing the cash and not getting the gain from this person.
  4. Choose a successful internet marketing course, invest in the moderate course charges (in hundreds instead of thousands) and stay with the system and regularly act and offer sufficient time to see the outcomes. The issue with this approach is hard to camouflage in between the excellent and the bad system and tough for a novice to choose which course to purchase. In many cases, the newbies purchase great deals of items and systems and invest the majority of their time finding out these systems instead of doing something about it to carry out on one great system.

Undoubtedly, taking a Web marketing Course is by no suggests an assurance for success. It is necessary to have the proper state of mind of developing a company and comprehend that it takes some time and efforts to see the outcomes.

Discovering the Best Internet Marketing Course For You

In order to completely comprehend how web marketing works it is essential for you to take a course on this subject. There are several kinds of courses that you can take and find out all you have to understand. I choose to utilize a basic web marketing course instead of an intricate kind of course. A few of these consist of subscription courses which I choose to utilize, and there are others that offer you a 100 page eBook that you need to check out. The eBook technique is the wrong way to discovering online marketing and is something that you ought to constantly prevent. In this short article I am going to discuss how you can discover a few of the very best web marketing courses that will match you. There are a couple of techniques that you can utilize to discover these incredible programs today.

The first thing that you need to do when trying to find an online marketing course on your own is look for them on the internet. You can generally get these programs simply by placing a search term into Google or other online search engine. This will normally present you a great quantity of programs that you can sign up with immediately. You do not wish to sign up with the very first one that turns up and you will have to do some research study prior to you sign up with. The entire objective of this is to obtain a list of some online marketing courses that are readily available for you to sign up with today. When you get your list obviously it’s time to move onto the next action.

Now that you have a general list of various online marketing courses you will have to carry out some standard research study. The one method to do this is to discover some evaluations of these various programs and is a terrific method to determine which ones truly benefit you and which ones are not worth your time. The very best testimonials are ones who have in fact gone through the particular course that you are looking into. The bad aspect of this method is that it is extremely tough to understand if they actually took the course or not. In some cases you will discover individuals stating they took the internet marketing course when they are actually attempting to selling you the training course so they get a commission for the sale. You have to beware when evaluating these courses and you must check out numerous testimonials prior to making your decision.

As I mentioned before I search for membership courses to be the most ideal ones to enroll in because of their broad understanding that they want to provide you for a month-to-month cost. Not just will you get all the info you require but you will even have access to a few of the most secretive tools and methods that you can not get anywhere else on the internet. An eBook simply can not provide you the exact same amount of material that a subscription website could.

Use these techniques from this post to look for the best internet marketing course for you today.

 

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How to Choose the Best Digital Marketing Agency In Kuala Lumpur?

Ways to Select The Best Digital Marketing Agency In Kuala Lumpur?

In many cases we heard about reports of scams, fraud, and reports of a digital marketing agency in Kuala Lumpur does not bring in any value to their clients’ companies. In a world where business invests millions of dollars annually on digital marketing projects, they may want to separate great agencies from bad can not be emphasized enough.

Integrating numerous online marketing methods with other types of media and methods, digital marketing has actually turned into one of the most efficient techniques of lead generation, branding and acquiring larger customer-base. Broadly speaking, it can be separated into online marketing, mobile marketing as well as offline marketing.

The significance of getting a digital marketing agency for any kind of organisation is undeniable. It is the nature of any company to focus its entire focus on the market that it remains in and consequently to the main goals that form the business. This demands to hand over other works like digital marketing to external companies.

For instance, a business that produces clothes will invest the majority of its labor force to production and sell off clothing alone. The business of that business is clothing, not marketing or marketing; or even if it does its own unique marketing projects, there’s a much better opportunity that a marketing agency, whose sole service is setting up marketing projects, is going to get the job done far much better than the business’s marketing department.

And in a world where most customers are now geared up with smartphones, TELEVISION, internet and other mass media, the need to digitize one’s marketing projects require not be pointed out. Since there’s a simple truth is that digital marketing works. It is less expensive than old-fashioned techniques and noticeably more powerful.

How Does One Discover The Best Digital Marketing Agency In Kuala Lumpur?

Picking the best agency may be a complicated job particularly because there is brand-new business arising nearly daily. And since the range of services provided by this business is not the exact same. Let’s have a look at the numerous components that will assist you to pick the very best digital agency for your company:

Solutions Offered

The primary thing you must constantly take into account when searching for digital marketing agencies is the attributes and range of services they use. A great agency must provide as many professional services as possible under one roof. This will certainly save you the problem of discovering another business for a particular service as you can quickly hand over all of your digital marketing needs to that business.

A complete agency generally provides:

– Website design and development

– Seo and marketing

– Mobile marketing

– Email marketing

– Social network marketing

– Online ad

– Online credibility and reputation management

Portfolio And Testimonials

An excellent digital marketing company will usually have a past record that includes customers with noticeable levels of success. You can quickly gain access to this past record from their site. It will show lists a great lot of clients is more credible than one that shows just a couple of.

Reviews are another requirement that can help in selecting a digital agency for your company. Great agencies will have feedback and reviews from previous clients. The more reviews, the greater.

Online Visibility And Credibility

It’s just natural for a business that handles digital marketing is visible online. Does it have a Facebook page and if so, the number of Likes does it have on the page? Exactly what is its Twitter following like? Social network visibility and activity is a great step of a business’s prominence.

A fast Google search utilizing the business’s name as the search term will expose a lot of details about the business, consisting of evaluations and feedback on review websites if any. A search inquiry that returns hardly any result might not be an ideal business to have your marketing work handed over to.

Assistance

Any excellent business ought to have outstanding support. Make an effort calling the digital marketing agency that you’re presently investigating on from their site or by means of their Live chat application if they have one. The length of time does it require to answer? Call them up and talk with them. Discover how experienced their support staff is. This is a business that you’re will give a great deal of cash to, it is very important to understand beforehand if they deserve investing in and also if you ever face issues, they are there to help you.

Selecting a digital marketing company for your service must never ever be ignored. The success and failure of your company is indirectly in their hands. Furthermore, if you have actually discovered an excellent firm whose efforts have actually brought you better earnings, you are going to wish to develop a lasting relationship with that company.

Top Reasons You Need to Work with A Digital Marketing Agency in Kuala Lumpur

It’s a truth that the future of marketing is going to be digital. While you can market the product/services by yourself, you are extremely scared of doing this. The very best method of tackling it is working with a digital marketing firm. The advantages of working with a company consisting of:

Conserve money and time

If you are a small company owner, you are most probably very busy. You have conferences to attend, a telephone call to make, and other service problems. This makes you little to no time at all to focus on the marketing elements of the business.

When you work with a digital marketing company you do not need to stress of marketing your company as you will have left the work to experts.

It may sound unreasonable stating that you conserve cash when you employ a company to market business for you, however its true-that you save loan.

If you were to work with an in-house online marketer, you will pay him/her as much as $70,000 a year. Employing a company costs a portion of that quantity.

You attain outcomes quickly

When you are dealing with the marketing part of your company you probably do not know what works and exactly what does not – you are betting and presuming. This leads to you making numerous errors long before you see outcomes.

Digital marketing companies focus on marketing; for that reason, they know the inns and outs of every specific niche. Given that the digital marketing mediums alter every day, the firms stay up to date with the mediums and make sure that they deal with the very best and most reliable medium available. Because of this, you see results quick.

Save money on innovation and tools

To carry out efficient digital marketing you should have the correct tools to keep track of your accounts, information and carry out other marketing jobs. As a small company owner, you probably cannot manage the required tools and technology.

When you work with a company you not just save money and time, you even save money on buying marketing tools and technology. The tools that can get costly specifically when you need to update them.

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Digital Marketing Diploma Malaysia – Internationally Recognised

Digital Marketing Diploma Malaysia

Whether you’re a total newbie, company owner or marketing expert seeking to update to digital, this Digital Marketing Diploma in Malaysia is ideal for you.

The Expert Diploma in Digital Marketing course is our foundation accreditation and can supply you with an intro to essential digital marketing specialisms, from mobile marketing and social networks marketing to Email marketing, Pay Per Click marketing and SEO.

Whether you’re a total beginner, local business owner or marketing expert planning to upgrade to digital, this course is suitable for you.

Diploma in Digital Marketing will offer you with practical knowledge underpinning the fundamentals of digital marketing and skill-sets to carry out digital marketing preparation. The training course covers Online search engine Optimisation (SEO), Pay Per Click (PPC), kinds of online advertising campaigns, e-mail marketing, viral marketing, online Public Relations, affiliate marketing and also social media. It also considers digital metrics, legislation, policy and codes of practice.

You will have the chance to acquire skill-sets and knowledge to understand the key planning principles for an online organization and also crucial factors in the application, measurement, and assessment of effective ad campaigns. Digital marketing has actually evolved coming from a peripheral aspect of organizational marketing to one which is at the center of customer-centric connections in a progressively multi-channel environment. Our diplomas will make sure that you are geared up to handle this shift and take advantage of the brand-new business opportunities available.

digital marketing diploma malaysia

Did you know that 92% of our graduates have said that our course has had a positive impact on their career?

 Our cornerstone certification will provide you with a strong foundation in the core concepts of digital marketing. Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

Goal Of Digital Marketing Diploma Malaysia

Our Professional Diploma in Digital Marketing will assist you to:

1.Increase your understanding of the value of Digital Marketing and why it is a crucial part of your general marketing strategy

2.Plan, set up and properly manage Search, Social network, Mobile and Email Marketing campaigns

3.Combine your Digital Marketing plans into your long-term marketing plan

Drive brand-new visitor traffic to your site while enhancing online conversion rates

4.Learn about how Digital Marketing can enable you to expand your business, locally and internationally

5.Determine numerous online applications and resources that can assist you to construct efficient and highly profitable sites

6.Measure and analyze the visitor traffic to your site to constantly develop and greatly improve your Digital Marketing efforts

Getting The Competitive Advantage In Malaysia

Lastly, schools and colleges have actually accepted that having a certified digital marketing individual as an aspect of your business is something that can offer you rather a major advantage over your competitors – who are most likely still outsourcing their marketing needs to individuals who are most likely as clueless as they have to do with it.

There is now a range of internet marketing courses offered in both initial diploma and in post-graduate structures also. Traditional marketing execs actually simply need an extensive intro to it so they can level the playing field whereas individuals new to the online marketing world will be getting their degrees and diplomas completely knowledgeable about how SEO, Pay Per Click, and social networks marketing are so essential to the online success of any company.

And due to the fact that a lot of people have to do this as a post-graduate alternative, there’s been a significant interest for internet marketing programs to accommodate individuals who cannot return to full-time education however need to upgrade their abilities appropriately.
A Solution That Fits All Malaysian

Many colleges and institutes who are offering digital marketing programs are choosing the combined approach to delivering this kind of academic material. A purely online structure works well but for individuals who really take advantage of the information and facts being discussed some actual class time with real people and a mentor or speaker is usually really useful for everybody involved.

Another way of looking at these new in-demand courses is that the jobs market is now more challenging than it ever has actually been in the past. If your business hasn’t actually developed an effectively structured online exposure that day is coming soon. And what better position to be in than to be a well trained digital online marketer who capable and ready to assist the business in taking their online exposure to brand-new heights.

For those of you reading this who are business owners and are either currently managing or will be running your very own business then an online marketing class might be of advantage to you too. Simply just take a look at the syllabus and course of study beforehand – you might be amazed at just how much

Digital marketing and the associated courses is an indicator of simply how enormous online business has actually ended up being – if you ‘d informed anybody during the dot-com implosion that there would be marketing courses at diploma level readily available in simply a couple of years they ‘d most likely have actually laughed in your face.

Diploma in Digital Marketing Course Structure

1.Digital Marketing Fundamentals

This system intends to offer candidates with the abilities and understanding required for digital marketing within organizations. The 4 areas are : Digital Tools, Planning, Implementing and tracking. Mentor and evaluation cover SEO, Pay Per Click, advertisement types, e-mail marketing, viral marketing, online PR, affiliate marketing and social networks.

2.Marketing & Consumer Behaviour (double unit).

This system intends to offer you with the abilities and understanding required in handling marketing communications and brand assistance tasks within organizations. The unit discusses the links involving interactions and marketing and gives knowledge of vital theories of customer behavior, and their application to marketing interactions.

3.Digital Marketing Preparation.

The unit intends to provide program participants with the abilities and knowledge to comprehend the essential preparation principles for an online organization together with crucial factors in the application, measurement, and assessment of effective projects.

Who Should Take This Course?

Anybody can make an application for the Professional Diploma. A background in a related discipline is not needed; the objective of this Professional Diploma is to allow you to find out everything you have to understand at a structure level, so you can begin your digital profession. You could be a company owner, a conventional or digital marketing specialist, a recent graduate, or just planning to change your profession. The only requirement is that you have an interest in digital marketing and wish to advance your profession.

 

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Tips For A Killer Brandable Domain Name

Tips For A Killer Brandable Domain Name

Your domain name is one of the first things people see. Is it something catchy and unique that will stick in people’s heads? Or is it long and forgettable? One of the first steps to having a rockin’ website is your domain name. You need a short and catchy url that people can remember and share with their friends. It needs to be something you can build a brand around. Owning your own domain name is a no-brainer. You can’t be a respectable website sitting on Blogspot or Tumblr with some ridiculous domain like YourName.SomethingElse.com. If you want your site to rock, give it the respect of having its own name. But picking your domain is easier said than done.

Here are some tips to help you out:

  • Keep It Short: The longer your url is the harder it will be to remember, and the more likely people will misspell it.
  • Easy to Remember: A string of six random letters might be really short, but it’s not easy to remember. Your domain name has to stick in people’s minds in order for them to remember it and tell others about it.
  • Work With Your Brand: If you already have a brand name you really need to find a url that works with your brand. People will try to type in the name of your company with a .com at the end anyway, so you might as well go with it.  It goes without saying that you don’t use someone else’s brand or brand terms without their written permission. For example, WordPress is a brand, so you can’t use that term in your domain name. But you can use “WP” as we have done at WPShirts.com.
  • Use Keywords: Using search terms as part of your domain name can increase your search engine rankings and increase the chances of people finding your site. They need to fit into the name naturally, though. For example, WebDesign.com includes the common search term “web design”, assisting it in organic search engine ranking. What keywords would people search under in order to find your type of business? Can you work one or more of them into your domain name without it sounding too awkward?
  • Relevant and Descriptive: It helps if your domain name describes what your site does in some way. It doesn’t have to (Amazon, Google, Yahoo are all good examples), but it makes it that much easier, especially if you’re not Amazon, Google or Yahoo.
  • How Does It Sound: Say your url out loud—is it clear how to spell it? If someone tells a friend the url over the phone would they have to spell it out? If you did a radio ad would it be perfectly clear how to spell it?
  • Avoid Numbers: Numbers in a domain name can be very confusing. It is never clear if the numbers should be written out or not: 7 or seven?
  • Avoid Homophones: 4 or for? There, their or they’re? Your or you’re? To, too or two?  See how confusing that can be? When someone is confused, they usually just move on to the next thing – such as your competitor’s site.
  • Spell it Right: Beware of words that are easily misspelled. If you do use them, buy the url with the misspellings and redirect users to the correct url.
  • It’s Dot Com: Stick with the top level domains, like .com for businesses and .org for nonprofits. There are all kinds of other options out there, such as .biz, .info and .tv, but they’re just not as accepted and people are likely to type .com anyway. The iPhone includes a “.com” button, which shows you just how widespread .coms are.
  • Ask Other People: It’s easy to think you have a killer domain name and overlook the fact that it could easily mean something else. Getting a different perspective can save you some embarrassment.
  •  Avoid Hard to Read Letters: Certain letters next to each other can be hard to read, depending on the font, like l and i (lilili) and m, n and r (mnrmnrmnr) or v and w (vwvwv).
  • Buy What You Need: If the url you love is taken you can always make the current owner an offer. It will cost you more money, but it can be worth it in the end. And it might be less expensive than you think.

Spend some time brainstorming and come up with lots of ideas. If you have a few you like, it might be worth registering them all just in case. There’s nothing worse than spending weeks debating a domain name, finally deciding and discovering that someone beat you to it.  However you get there, you need a strong url that works. It can be something practical that just does the job, or it can be something memorable that helps your site spread. Re-branding your site later on can be challenging, so choose wisely the first time.

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The New Rules of Entrepreneurship

Those who use the “It’s just business” mantra as justification for their actions are easy to identify too…

The new playbook for entrepreneurs starts with these rules:

  1. Do right 

Do right. By everyone. All the time!

It’s as simple as the golden rule: Do unto others as you’d have them do unto you. This new rule applies to your customers, clients, team members, partners, community, industry…or in other words, anyone involved in or affected by your business.  If you need help making consistently good decisions that do right by people, here is a list of questions you can run through:

  • Why do I really want to make this decision? What are my motivations? What spurred me to make this decision?
  • What obligations and responsibilities as a leader, entrepreneur and fellow human being do I have with the people affected by this decision?
  • Have I asked for feedback and input of people I trust and respect who will be honest with me about the decision I’m making?

  2. Do good

Doing good is always the right thing to do. But doing good is specifically about impact. Positive impact. Making a difference. Changing the world for the better. When I think about doing good, the word “goodwill” comes to mind, “friendly, helpful, cooperative feelings or attitude.” I’d add “acting on” those feelings and attitudes to that as well. Here are some ways to do good:

  • Participate — Get active in your community and industry. Engage and support activities that promote a better community. Bet Hannon told me as part of this book: “Part of giving, participating, mentoring is recognizing that you have something to contribute.”
  • Lead — When others complain, step up and lead to make a difference. Give credit where credit is rightly due.
  • Mentor — Pour yourself into others. Pass on your experience and expertise and time investing in other people.
  • Champion — Stand up for what’s right and for your customers and team.
  • Give — Give generously of your time, talent and treasure. Give back when the time comes. And always be paying it forward. Everybody started somewhere…and that includes you.

 3. Care

Here are some simple ways you can show you care:

  • Ask about them and their unique stories first. Don’t dominate the conversations about you, your work and what they should buy from you. And as they are opening up to you, don’t be scanning the room for other people to talk to!
  • Treat ALL people like human beings with immense value. No one is insignificant. Everybody matters. I’m amazed at how poorly people treat others they deem to not matter in the grand scheme of things. I make eye contact, say hello and when I can introduce myself and say, “Very nice to meet you.” You’d be surprised how awful receptionists or assistants are treated, when in fact, do you know who actually has the ear of the influencers?!
  • Remember names and stories. I know when someone remembers my name I feel important and valued, don’t you? Yes, sometimes I blank on names too, so I try to think about the people I might be meeting beforehand and recall and practice them. When in doubt, I admit to being foggy and reintroduce myself to them.

  4. Be genuine and authentic

Here’s some thoughts about being the original:

  • Being real and being you is simply easier. It takes less energy, focus and time. Resources you could use for long-term gains for you and others.
  • Illusions aren’t sustainable. When they eventually fade or flicker, you’re just found to be a fraud.
  • We all crave genuine relationships and intimacy. When you’re playing a part and wearing a mask, you can’t have either.
  • You’ll win fans, followers and friends. It’s increasingly refreshing to find people who are authentic and real because it gives us permission to also be ourselves. Thus, people will actually want to spend time with you because you’re not trying to fool them.

5. Be open and honest

Here are some things I’ve learned about being open and honest in business:

  • Most people simply want to know the what and the why. As best you can, share those details. “Here is what happened…” and “Here’s why we decided this…” They won’t always be happy about your decision or agree with it, but at least they know you’re being open, honest and forthright about it.
  • It shows you have nothing to hide. When you don’t communicate at all, it promotes cynicism and doubt. In a vacuum of details, people will conjure up the worst.
  • Use it to showcase your principles and values. It demonstrates your moral compass. And yes, part of writing this is to share mine with our customer community, our partners, so they know who they are dealing with.
  • Do it to keep earning the trust and respect of those we serve. Just sharing being open and honest and sharing the why behind your decisions earns loyalty and trust — keys to leading people and growing a business.

 6. Serve others

Employees “serve” us by showing up and doing work that benefits our companies, applying their time, talents, ideas to the team and organization. We as entrepreneurs, serve them in many ways from ensuring a safe, comfortable yet productive work environment for them to use their skills to seeking the best health insurance that meets the widest needs, or by simply taking up the slack when they have a death in the family.

Here are some additional tips for serving others:

  • Approach your business with an attitude of mutual service. It is infectious.
  • Show others preference and priority. Let others go first in the lunch line. Open doors for them. Give them your undivided attention.
  • Be willing to do what you ask others to do. Take out the trash too. Stay late on a deadline with them, even if you just keep them company.
  • Respect and value people in their service to others. Everybody can and should contribute. And even if their contribution might not be as big or valuable as another’s show that you value them for their service and contribution.
  • Weed out those who seek only to be selfishly served. We don’t want to be ME Monsters, nor do we want ME Monsters in our business. It doesn’t align with the New Rules we’re seeking to live by.

 

I promise you, as I’ve seen in my life and business, one thing…Invest in people and they will invest in you, your business, your vision. And in this case, everybody’s going to win. Big!

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Unstoppable Traffic To Your Websites Part 2

Unstoppable Traffic To Your Websites

SEO

SEO stands for ‘Search Engine Optimization” which is basically the art of getting your website onto the first page of the search engines such as the big “G” (Google), Bing and Yahoo. The SEO technicalities change from time to time, but there are still many basic SEO techniques for getting your website favored by Search Engines which I am about to reveal. The first of all is in-site optimization. Basically, it involves tweaking your website and blog posts in such a way that its easy for Google “Spiders” to crawl your website and index it so that people can find your website easily.

For example, you should always include keyword phrases into the titles of your blog posts as this will help you articles get found by people who search for these phrases in the search engines.

Also, it is helpful to include keyword phrases and keywords in the first sentence of the first paragraph and bold or italicize them. This is often favored as well. However, exercise caution when using keywords as excessive keywords will come off as “spam” by Google spiders and your website will be punished, so only use it when necessary. The key is to find a good balance between SEO optimization and user readability. You don’t want to sound like a robot in all your blog posts as this will turn people off.

Next is backlinking. The more links your website gets from outside authority websites, the higher your page will rank in Google. As a general rule of thumb, it is better to get more quality backlinks (e.g more reputable websites of similar niches) than many links from smaller websites – A move that is often frowned upon as may come off as “link farming”. You can also link between blog posts within your website to boost SEO points but this does not contribute nearly as much as outsider links. Recently, a new trend has emerged in SEO which is social interaction. Which means, people must actively interact on your website, whether if it’s through sharing, tweeting or commenting on your blog posts. This is favored by search engines and will greatly boost page ranking for those that make their websites interaction friendly.

Paid Traffic

One of the fastest ways to get traffic is to pay for traffic. That’s right. If you set yourself a healthy marketing budget, you stand to grow your business exponentially. You’ll have to set up an adwords account with Google and your website must comply with the stringent guidelines set my Google. Recently, Google has banned many adwords accounts for not adhering to their guidelines and are focusing their advertising business to more bigger companies. In any case, if you decide that you want to adverstise on Google and that your website is credible enough, go for it.

If not, there’s also Facebook advertising which is similar to Google adwords where you can start your own advertising campaign and set your own budget. Another form of paid advertising is by paying other web masters to advertise your links on banners on their high traffic websites. This usually informs some form of agreement with the webmaster such as a monthly fee or a one off payment for a permanent link. The amount for payment on such sites will ultimately depend on how much traffic that website receives and also you’ll have to consider how relevant that website is to yours so that you won’t be paying for unqualified traffic. Paid traffic can be a fast way to get leads fast at an affordable price and should be considered once you have a solid business sales funnel set up.

Google Adwords

As mentioned earlier, you can leverage on Google’s advertising platform Google Adwords to get your website on the front page of Google almost instantly. One common form of Google advertising is known as Pay Per Click or PPC. Basically, Google advertises your text ad at the side bar or on top of the searches as a sponsored ad and you pay Google each time someone clicks on your ad.

Clicks could range from 10 cents a click to even 1 dollar per click, depending on the competitiveness of the keyword. Therefore, steer away from competitive keywords such as “make money online” or “buy insurance” if you wish to have your ad appear in front of Google. The key is to target keywords or phrases with low advertising volume but yet high search volume.

For example, 1 dollar for 1000 views regardless of whether they click on your link or not. This is great if you have a high converting banner ad.

Cool Tip: Not sure how to make good banner ads? Just take a screenshot of your best performing text ad and use it as a banner.

Social Media Traffic

With the emergence of Social Media websites which are growing at a phenomenal pace such as Twitter and Facebook, your business stands to benefit a lot from tapping into such sites. For example, you could start a Facebook Fan Page for your website. When someone “Likes” your fan page, it appears on their news feed and ALL of his friends will see that he “liked” your page. From there, perhaps more curious souls would hop into your page and “like” it as well. That way, the news about your business would grow exponentially.

Not only that, your Facebook fan page or Twitter Page can serve to provide tons of useful information to your target audience. This will get people interacting and more and more people will join the conversation. You could also hold contents on your social media pages and reward people with gifts for participating. These activities build hype and generate interest among followers and often gets the news about your business out further. Not to be overlooked also is social sharing websites such as Digg.com and Reddit.com. These sites allow people to “social bookmark” websites of interest and their friends can see what stuff they are interested in and get more eyeballs for your business. Last but not least, Facebook also offers a highly targeted advertising platform for you to advertise your business to get more leads for yourself.

 

 

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6 Ways To Optimise Your Content For The Web Reader

6 Ways To Optimise Your Content For The Web Reader

 

With the large volume of content readily available online, it stands to factor that individuals’ reading routines are various in the digital world compared to the real life. There’s much more leaping and sorting from one page to the next– so in order for content to be effective, it’s simply as crucial that online marketers comprehend the mechanics behind optimizing their sites, along with the details visitors have an interest in reading.

To assist you on your method, here are 6 techniques to keep your audience engaged:

1. Skimming and scanning

The very first thing to note is that you cannot hold somebody’s attention for long. Inning accordance with current research study by Microsoft, the age of smart devices has actually left people with an attention period of just 8 seconds– much shorter than that of a goldfish!

In turn, that implies when individuals check out content on the internet, they tend to skim and scan to discover the details they’re searching for. And if that detail isn’t really right away obvious, they will get tired and move on. So make sure essential messages stand apart in some method– whether that’s with sub-headings, bullet points or bold font.

 

2. Above the fold

With that in mind, think about the info you’re putting above the fold of your page too — many people scanning a page will not scroll to discover exactly what they’re trying to find. That’s not to state you ought to continue listed below the fold– research study reveals that when a user is looking beyond the preliminary cut-off, the likelihood of engagement increases considerably– however you have to get them to that point first.

 

3. The F-pattern

As eye-tracking innovation has actually ended up being more advanced, we’ve discovered that the F-pattern is very widespread in online reading behavior. By that, I indicate individuals start checking out horizontally throughout the top of the page, then drop their look and rapidly glimpse horizontally once again. By the time they reach the bottom, it’s practically like individuals read in a column on the left– producing an F shape.

This implies that individuals invest practically 70% of their time taking a look at details on the left-hand side of websites, so it’s worth keeping this in mind when considering your design.

 

4. Everything about the introduction

By now, you’ve most likely collected– the large bulk of individuals will not read your content word for word. In reality, a research study by the Nielsen Norman Group discovered that just 16% of readers stick to you till the bitter end.

On the typical websites, even engaged readers will just check out 28% of the words showed at a lot of– 20% is a more practical figure. With that in mind, make sure your intro responses all the instant concerns– why should I read this? Exactly what will I acquire?

 

5. White space

All of us understand the sensation of fear that comes when you’re provided with an impenetrable block of prose– it’s frightening and makes the reader wish to quit prior to they’ve started.

So keep in mind, in some circumstances, no content– or more properly, the area in between content– can be more impactful than words. Do not think twice to the area out paragraphs into smaller sized, easier-to-digest portions!

 

6. Less is more

In a comparable vein, the less disorder a page looks, the much better an action you will have. Yes, videos and images are an excellent method to separate text, however, do not overdo it. Variations in your font style size or boldness will assist to highlight bottom lines, however, beware to stay constant throughout to keep the effect. Develop a signature design for all your content and stay with it to make sure readers can quickly follow you and engage.

The science behind content optimization will not enough to your audience engaged– at the end of the day, content is either bad or excellent– however, if you make the effort to comprehend the behavior of online readers, you might well discover that you improve your engagement levels and take your content to the next level.

And if you’ve reached this point, congratulations. You’re in the 16%!

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Unstoppable Traffic To Your Websites Part 1

Imagine your shop in an abandoned shopping complex in a deserted town. Cobwebs are growing at every corner and you’ve wasted tons of cash in goods you’ve never been able to sell. That’s what its like when your website has no traffic. We know that it is important. That’s why, it is highly crucial that we spend at least 30% of our marketing efforts to draw traffic to our online businesses. Traffic isn’t something that is formed on easy terms. It takes diligent practice of your chosen traffic generation technique to ensure a steady stream of traffic. Thankfully, these traffic generation tasks can be outsourced. But first, you must have a thorough understanding of how each method works before you can teach your subordinates to draw traffic for you. But with so many traffic generation methods available, how do you know which is the right one for you?

The best choice – Learn and apply as many techniques as you can. You can never have enough traffic, as they say. But don’t do things halfheartedly. Whatever task you embark on, make sure you see it till the end. That is the only way to create true results for your business.

There are several ways to draw free traffic to your site, such as:

-Article Submission

-Search Engine Optimization

-Link Exchanges

-Ad Swaps

-Offline Traffic Methods

Article submission basically involves submitting articles related to your niche topic to high traffic article directories so that people searching for information will find your articles, which leads them to your website through an author’s resource box. Search engine optimization is the art of getting your page to the top of Google or Yahoo’s search engine by targeting high search volume “keyword phrases”. Link exchanges is the exchanging of links between your site and other people’s websites so that visitors from the other site will visit yours and vice versa. Ad swaps basically entails mutual promotion of 2 partners websites through email marketing or blog posts. When used correctly, can hugely benefit both parties. Offline traffic methods deal with promoting one’s website through offline methods such as banners, flyers, direct response marketing and name cards.

Article Marketing

Article marketing was one of the most widely used traffic generation methods in the past, and still is widely used today. As mentioned earlier, it involves posting or submitting articles to article submission directories to draw traffic to your website.

Here are some commonly used article directories, which you can submit articles to:

-Ezine Articles (www.ezinearticles.com)

-Article City (www.articlecity.com)

-Article Alley (www.articlealley.com)

-GoArticles (www.goarticles.com)

Bear in mind, each of the directories has their own set of submission guidelines. So be sure to read and adhere to the guidelines of article writing if you don’t want your articles to be rejected.

Here’s how it works:

As a general rule of thumb, write an article ranging from 300-500 words (or more) which is unique, filled with keywords related to your topic. Then, sign up for a free account at any of those article directories. Make sure you create a solid author’s resource box which talks a little about yourself and has backlinks (one or two max) to your website. Whenever you post an article and it is approved, your article will appear on the website directory along with your author’s resource box.

People searching for relevant articles will read your article, and from there if they wish to find out more information, they will visit your website. For this matter, it is important that your article titles are highly optimized for keywords so that they can be found and also must be catchy enough to stand out from the crowd.

Example: 8 Goal Setting Mistakes You Should Avoid.

This is good because it contains keywords and also is eye-catching enough for readers to want to click on your article to read it. Remember, content is key. You must have uniquely written content as plagiarized content are often penalized and frown upon. If your content is good, it will further entice the readers to find more information through the links to your website.

Here’s your job:

Consistently post 3-5 articles per week to multi article directories and soon you’ll start seeing a steady flow of traffic come into your website.

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Latest SEO Strategies

Introduction To SEO 

SEO (Search Engine Optimization) Marketing is a method of generating traffic for your online business without any cost. Created early in the web 2.0 era, this method has been used ever since from marketers around the world to create online traffic streams till today.

The Beginnings 

One of the good things about SEO marketing as it has the ability of creating passive traffic. Which means, you’ll be getting traffic without having to actively be there. (we will see how in the next few chapters). This seems like the ultimate choice especially for marketers who are on a shoestring budget. The essence of SEO marketing is that traffic generation relies on the optimization of web content to draw free traffic through search engines such as the big “G” (Google). Google is the biggest search engine in the world with millions of searches going on daily. By tapping into SEO, you will be swimming in loads of traffic.

SEO is essentially the art of getting your page on the first page of Google for search terms relevant to your online niche business. Let’s say you are in the dog training niche… Hence, when people search for terms like “dog training tips” or “dog training guide”, you want your web page to appear on the first page of the search results – And that is what SEO is all about! The better you are at SEO, the more traffic and hence, more sales you will get. Of course, if you have a huge marketing budget you can spend it all on advertising and totally forego SEO, but if you are on a shoestring budget, you can always tap into the powers of SEO to get tons of free traffic!

Google ranks how relevant a website is to its searches in terms of Page Rank. By boosting your page rank, you stand higher chance of getting in front of the search engines. Facebook has a page rank of 10, meaning it is one of the most highly sought after and visited websites on the web. When you first start you website, you probably have a page rank of 0. So it will take some time to build your page rank, but with these methods I’m about to show you below, building page rank will become a walk in the park!

Keyword Research 

Keyword research is an essential part of SEO. You will need to find what keywords are the most sought after in your niche and target them in your web content. That way, when the majority of people search for something on the net, everything will lead to your website. The winning formula for good keywords are: 1) High search volume 2) Low competition. As a general rule of thumb, getting about more than 1000 organic searches a day is a good bet for a highly searched keyword. If you want to check out your competition, get the Google toolbar and see what are the “page ranks” for search results are in the first page. These keywords and key phrases will then be targeted to draw you massive free traffic via SEO. There are also long tail keywords which are longer key phrases with less search volumes but virtually no competition. These should be targeted as well.

SEO Basics 

As mentioned earlier, SEO is the art of getting your web content highly optimized so that Google “likes” it. So how do we optimize your website? There are two type of optimization techniques: Onsite optimization and Offsite optimization. Onsite optimization deals with the things you can tweak and modify on your own website to make it more relevant to Google searches. Offsite optimization deals with interactions with websites outside of your own. This could be in the form of getting backlinks or social interactions, which we will go into more detail later.

The SEO trends are constantly evolving. That is because people are constantly finding ways to exploit SEO and make their websites on top of the search ranks. But Google is a smart company, and they have a team who constantly evolves Google’s algorithm to make sure that searches remain relevant and not bring spam sites in front. People who exploit SEO in the wrong way are called “Black hat SEO” artists and their practices should be avoided at all costs. That being said, let’s dwell deeper into SEO the right way and how we can start applying it to our businesses immediately!

Onsite Optimization 

As mentioned earlier, onsite optimization deals with the things you can edit on your own website to make your web content more likeable by Google. The first thing you must know is keywords. In short, every page should have about 2-5% keywords density. So sprinkle your keywords where it’s due but don’t overdo it. For total optimization, keywords or key phrases should be present in the titles of blog posts, the first sentence of the first paragraph and also at least once in the body.

Keywords should also be bolded or italicized every now and then. Links should be worded with anchor text links (keywords and phrases). Also, onsite linkages is highly recommended. Meaning, you should link blog posts and pages together if they are relevant. These small steps contribute to SEO and should be applied when convenient. One more thing about on site SEO, people say that images don’t contribute to SEO. I beg to differ. Images should be given alternate texts or descriptions. You can also link images to blog posts. Stick to these good practices and you’ll be on your own to free traffic.