Search Engine Optimization (SEO) Training
Search Engine Optimisation [SEO] is becoming increasingly tricky – continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well.
This SEO training course will enable you to build an organic search marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace, ensuring the best possible return on investment.
The Most Comprehensive Course on Search Engine Optimization Ever.
Keyword selection strategy and tools.
Keyword analysis and searcher intent.
Developing your link building strategy.
Redirects, canonical tags and indexing.
Get actionable competitive data.
Startup SEO Audit
SEO analysis of a startup.
Course Duration: 2 Days
This Course Includes:
- Introduction to SEO
- Key terminology & technology
- Typical KPIs
- Keyword research
- Landscape analysis
- Competitor analysis
- Creating a strategy
- Technical considerations/audits
- On-site optimisation essentials
- URL structures
- Writing content for your website
- Page titles
- Meta descriptions
- Meta keywords
- Internal linking policies
- Importance of site maps/information architecture
- Image naming conventions, alt & title tagging
- Off-site optimisation
- Link building and online PR
Who Should Attend?
This SEO training course is ideal for anyone with a basic understanding of search optimisation who wants to enhance and improve website visibility in the natural search listings and refine their strategy to take full competitive advantage of every opportunity for commercial success.
More experienced SEO campaign managers should look at our advanced SEO courses which include SEO: Applied On-Page Optimisation, SEO Building Backlinks Workshop, and International SEO/PPC.