dmcsiok May 24, 2017 No Comments

10 Beginner’s Guide To Facebook Marketing

10 Beginner’s Guide To Facebook Marketing

1. Provide Value

Are you providing value for your audience? Do they have a reason to keep returning to your page, clicking on your posts, or even sharing your content? What value are your providing to your fans? Are you educating or entertaining? Would you want to see your own posts every day in your personal News Feed? Are you making the lives of people better when sharing your content to them? These are some of the essential questions you can check about your current Facebook Marketing. And if all you do is post content which tries to sell your products or services, stop to review your steps as you are not providing value to your fans. Instead, you are spamming.

2. Use a Consistent and Frequent Publishing Schedule

It is good to ensure a continuous flow of contents which provide value. Once or twice a week is not going to cut it. Post multiple times per day, spaced out by at least a few hours. To avoid any miss out, you can implement a content plan or use Facebook’s built in scheduling. This can make sure that you have posts flowing through on a regular basis in a consistent manner.

3. Interact With Your Fans

Make your fan base feel as part of the community. When your fans comment on your post or make any enquiries, respond in a timely and polite manner. When they ask you a question, give them a thoughtful reply. Address any concerns that your fans have regarding your product or service. It will show your customers that you care about them genuinely. You can use social media monitoring platform such as Hootsuite to keep track on your social media interactions. To involve our fans, create posts that concern the audience. Get their feedback on their opinions. Encourage them to share their story. Even if you’re not sure on the types of content your fans may like, you can also check with them by asking them.

4. Optimize Your Images

When you run a link ad or share a link, check on the thumbnail image if it takes up the width of the News Feed, regardless on desktop or mobile. The bigger the images, the more engagement will be made. Those thumbnails are acting as if to be begged to be clicked on. So if you share link with a small, square thumbnail image, do not expect it to be clicked. Size does matter in Facebook image. Refer to this Cheat Sheet on Facebook Image Sizes:

  • Cover photo 851 x 315 pixels
  • Facebook post 600 x 315 pixels
  • Avatar size upload 180 x 180 pixels, preview 160 x 160 pixels

5. Don’t Click the Boost Post Button

While there may be over a million advertisers on Facebook, a high percentage of these people are actually casual advertisers who used the “Boost Post” button. Even though it is an extremely easy task to do, it may not be your best method. Because easy and simplicity gives a lack of control, this method of advertising will likely lead to a waste of ad spend. You will want a more sophisticated way than this. You will want to reach out to a specific audience in specific placements.

6. Focus on the Metrics that Matter

Many a times, marketers get obsessed over things like Reach and Page Likes. However, neither of them actually mean a whole lot. If you focus on them to drive your strategy, you are likely to fail. Instead, check if you are focusing on the metrics that matter? How much valuable engagement does your content drive? How much traffic is driven to your website? Do your ads result in conversions and sales? What is your cost per conversion? These are the types of things that you should care about or worried about. So remember not to distract yourself with metrics such as CPC, CPM, Reach, or Click Through Rate.

7. Create Multiple Campaign and Ad Variations

There are many factors that can lead to whether or not an ad works. So one single ad will not show if it is a success or failure. Perform multiple test on different images, copy and targeting. Work and test using different ad types, with page posts or Sponsored Stories. You can also test with videos, photos and link shares. Do not rely on small sample sizes. Look out for which ads that does not work and stop them. Find which ads that work and escalate further.

8. Target Your Email List

Facebook Page can help grow your email list using custom apps. And you probably already know that Email and Facebook are currently the two most powerful marketing tools online today. What’s even more powerful, is the possibilities you have to integrate them and put them to work together, for you. When you build your Fan base, do you run an ad that targets your email list to attract those who have already done business with you? When you launch a product, do you run an ad targeted at those who have bought from you before? You can do this with Custom Audiences. And if you don’t use this feature, you are ignoring a very important segment of your customer base!

9. Sell to Your Fans

Usually it is your fans who are the people most likely to purchase from you. So your focus on Facebook should not be only to sell to public. Therefore, if you spend more on ads which are targeting on non-Fans with products offered to Fans, most likely you will be throwing your money away. However, you should target the non-Fans to bring in new Fans. By consistently providing value through knowledgeable and interesting content, you can eventually gain trust from them. Then, sell your products or service. This is a simple Facebook sales funnel, and one that can lead you to a high return.

10. Use Power Editor

If you are serious in using Facebook advertising, you will need to use Power Editor. It is an effective method to promote your post. For example, you can target only Fans and reach out to them only in the News Feed. You get full control over your ads and have full access to all of the tools and features that come with Facebook advertising.

Charles Gregory May 13, 2017 No Comments

Digital Marketing Diploma Malaysia – Internationally Recognised

Digital Marketing Diploma Malaysia

Whether you’re a total newbie, company owner or marketing expert seeking to update to digital, this Digital Marketing Diploma in Malaysia is ideal for you.

The Expert Diploma in Digital Marketing course is our foundation accreditation and can supply you with an intro to essential digital marketing specialisms, from mobile marketing and social networks marketing to Email marketing, Pay Per Click marketing and SEO.

Whether you’re a total beginner, local business owner or marketing expert planning to upgrade to digital, this course is suitable for you.

Diploma in Digital Marketing will offer you with practical knowledge underpinning the fundamentals of digital marketing and skill-sets to carry out digital marketing preparation. The training course covers Online search engine Optimisation (SEO), Pay Per Click (PPC), kinds of online advertising campaigns, e-mail marketing, viral marketing, online Public Relations, affiliate marketing and also social media. It also considers digital metrics, legislation, policy and codes of practice.

You will have the chance to acquire skill-sets and knowledge to understand the key planning principles for an online organization and also crucial factors in the application, measurement, and assessment of effective ad campaigns. Digital marketing has actually evolved coming from a peripheral aspect of organizational marketing to one which is at the center of customer-centric connections in a progressively multi-channel environment. Our diplomas will make sure that you are geared up to handle this shift and take advantage of the brand-new business opportunities available.

digital marketing diploma malaysia

Did you know that 92% of our graduates have said that our course has had a positive impact on their career?

 Our cornerstone certification will provide you with a strong foundation in the core concepts of digital marketing. Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

Goal Of Digital Marketing Diploma Malaysia

Our Professional Diploma in Digital Marketing will assist you to:

1.Increase your understanding of the value of Digital Marketing and why it is a crucial part of your general marketing strategy

2.Plan, set up and properly manage Search, Social network, Mobile and Email Marketing campaigns

3.Combine your Digital Marketing plans into your long-term marketing plan

Drive brand-new visitor traffic to your site while enhancing online conversion rates

4.Learn about how Digital Marketing can enable you to expand your business, locally and internationally

5.Determine numerous online applications and resources that can assist you to construct efficient and highly profitable sites

6.Measure and analyze the visitor traffic to your site to constantly develop and greatly improve your Digital Marketing efforts

Getting The Competitive Advantage In Malaysia

Lastly, schools and colleges have actually accepted that having a certified digital marketing individual as an aspect of your business is something that can offer you rather a major advantage over your competitors – who are most likely still outsourcing their marketing needs to individuals who are most likely as clueless as they have to do with it.

There is now a range of internet marketing courses offered in both initial diploma and in post-graduate structures also. Traditional marketing execs actually simply need an extensive intro to it so they can level the playing field whereas individuals new to the online marketing world will be getting their degrees and diplomas completely knowledgeable about how SEO, Pay Per Click, and social networks marketing are so essential to the online success of any company.

And due to the fact that a lot of people have to do this as a post-graduate alternative, there’s been a significant interest for internet marketing programs to accommodate individuals who cannot return to full-time education however need to upgrade their abilities appropriately.
A Solution That Fits All Malaysian

Many colleges and institutes who are offering digital marketing programs are choosing the combined approach to delivering this kind of academic material. A purely online structure works well but for individuals who really take advantage of the information and facts being discussed some actual class time with real people and a mentor or speaker is usually really useful for everybody involved.

Another way of looking at these new in-demand courses is that the jobs market is now more challenging than it ever has actually been in the past. If your business hasn’t actually developed an effectively structured online exposure that day is coming soon. And what better position to be in than to be a well trained digital online marketer who capable and ready to assist the business in taking their online exposure to brand-new heights.

For those of you reading this who are business owners and are either currently managing or will be running your very own business then an online marketing class might be of advantage to you too. Simply just take a look at the syllabus and course of study beforehand – you might be amazed at just how much

Digital marketing and the associated courses is an indicator of simply how enormous online business has actually ended up being – if you ‘d informed anybody during the dot-com implosion that there would be marketing courses at diploma level readily available in simply a couple of years they ‘d most likely have actually laughed in your face.

Diploma in Digital Marketing Course Structure

1.Digital Marketing Fundamentals

This system intends to offer candidates with the abilities and understanding required for digital marketing within organizations. The 4 areas are : Digital Tools, Planning, Implementing and tracking. Mentor and evaluation cover SEO, Pay Per Click, advertisement types, e-mail marketing, viral marketing, online PR, affiliate marketing and social networks.

2.Marketing & Consumer Behaviour (double unit).

This system intends to offer you with the abilities and understanding required in handling marketing communications and brand assistance tasks within organizations. The unit discusses the links involving interactions and marketing and gives knowledge of vital theories of customer behavior, and their application to marketing interactions.

3.Digital Marketing Preparation.

The unit intends to provide program participants with the abilities and knowledge to comprehend the essential preparation principles for an online organization together with crucial factors in the application, measurement, and assessment of effective projects.

Who Should Take This Course?

Anybody can make an application for the Professional Diploma. A background in a related discipline is not needed; the objective of this Professional Diploma is to allow you to find out everything you have to understand at a structure level, so you can begin your digital profession. You could be a company owner, a conventional or digital marketing specialist, a recent graduate, or just planning to change your profession. The only requirement is that you have an interest in digital marketing and wish to advance your profession.

 

Charles Gregory April 30, 2017 No Comments

DFTZ Malaysia – Is Malaysia Ready for Digital Marketing Economy?

Are Malaysians Ready for DFTZ Malaysia?

For a start, the digital marketing economy is not just an element of the genuine economy. It is among the crucial underlying elements of the real economy that serves as both driver as well as catalyst. This is accomplished with the utilization of innovation which crosses all markets, product or services.

For business, the key to success in the digital economy has changed. Change in the world of the digital economy right now is important, not only for progress, however even survival. Innovation has actually ended up being such a force of disruption in which the landscape of whole markets alter in the blink of an eye, and does so constantly.

Business that avoid this modification, or are not active enough to move with the tide will be sunk. Yet once again such modification provides chances for brand-new and eager business to harness and lock upon. Consider well the modifications at hand and choose how to take advantage of the change for growth.

In upcoming commentaries, I will discuss the current patterns and innovations readily available today, and how using a few of today’s most innovative tools opens a world of business opportunities for local business.When MSC Malaysia was first formed in 1996, the main purpose was to push the advancement of Malaysia’s ICT (information, communications and technology) segment.At that time, the Online world had yet to completely set off and cellphones were considered a luxury.

Fast forward to today and the world has actually progressed to make use of the digital economy where the rules have actually altered and continue to do so, at warp speed.

With such changing situations, the Digital Malaysia national agenda was developed to draw upon the big prospects produced by the digital world to harness the nation’s ICT abilities.

In short, it has to do with building on a dynamic domestic ICT market, transformative use of digital solutions by federal government, companies and people, in addition to the consistent nurturing of robust allowing ecosystem. Customer experiences have actually been changed by digital comfort. Online retail is well on its way to form the base of private consumption although some e-commerce business in the online retail space are amongst the most important business worldwide.

Assistance from the Ministry of International Trade and Industry suggested that e-commerce contribution to GDP stood at around 5.8% in 2016, far listed below China and United States’ particular contribution at around 21% and 35% each.

Based upon a customer questionnaire report by PwC in 2016, 48% of Malaysian users were apparently making purchases online on a regular basis, dragging South-East Asia’s and China’s average participant study rate of 55% and 91% respectively.

The goal of Digital Malaysia is targeted at making it possible for the nation’s digital economy so that Malaysians and our nation’s companies can develop within this brand-new business environment.

Digital Free Trade Zone Defined

First of all, let us define what is DFTZ?

According to Alibaba Group executive chairman Jack Ma, who was speaking at the launch, Malaysia’s DFTZ will be the first outside of China and is meant to allow SMEs (small and medium enterprises) and “the younger generation”, as Ma puts it, more access to global markets by lowering trade barriers.

Under the DFTZ, the plan is to establish an e-fulfilment hub, which is a logistics hub in close proximity to the Kuala Lumpur International Airport (KLIA) which will function as a centralised customs clearance, warehousing and fulfilment facility for Malaysia and the region, to speed up clearance for imports and exports.

Where will DFTZ be?

Bandar Malaysia – The DFTZ will also see the creation of a new Kuala Lumpur Internet City (KLIC) in Bandar Malaysia.

The KLIC aims to house 1,000 internet-linked firms and 25,000 tech professionals, by taking up five million sq ft feet (464,515 sq m) built over 15 years.

Within Bandar Malaysia, Alibaba will also be occupying 500,000 sq ft (46,451 sq m) for the setting up of small businesses.

Prime Minister Promise – to Cut Internet cost by half and double the speed currently to equipped Malaysians going into e-commerce by 2018.

3rd wave of IT change

From a business sector point of view, the digital economy represents the 3rd wave of IT transformation with a lot more development, efficiency gains and financial growth than the very first 2 waves.

The very first wave was the automation of procedures which saw performance boost considerably.

The 2nd wave represented the Web economy, and connection in between business and clients, improving how we interact and negotiate.

Now with the world experiencing the 3rd wave, we now have 3 times the financial opportunity through the digital economy than exactly what we have actually seen over the last Twenty Years.

By 2020, the overall size of the digital economy is approximated to become US$ 90 trillion.In today’s connected world, Malaysia and our business have the option to further leapfrog in advance over other nations if we have the ability to reimagine our organisation designs and proactively develop to remain pertinent.

My Personal Thoughts About DFTZ

I don’t think it will grow and benefit Malaysians everywhere. Yes it might create more jobs temporarily to fulfil those that are new and immediate needs but in the long term it will be useless.

  1. What happened to Cyberjaya? The so called Silicon Valley of Malaysia? After so many years, MaGIC is the probably only centre that is active and more like a hub for start ups rather than the silicon valley of the East. Will Bandar Malaysia suffer the same fate? I am not going into politics, but why Bandar Malaysia? Why we need a new place when we already have Cyberjaya or Putrajaya? Since it is going to be Internet based E-commerce, why want everyone to gather in one location? Isn’t e-commerce means you can start and handle a business everywhere?
  2. The offer of non tax up to RM1200. How can local cope when most of the products are imported from China? Will China want anything from us? I meant at one glance, the warehouse that will be built, will be used as China good surplus and a dumping ground for China to put their goods here since they will be no charges, and only after it is out certain tax will be implemented. To Malaysians in general, yes probably I will be happy that I can order direct from China at a much discounted rate. Local retailers and shopping malls all over the world are already suffering due to economic change and the way business is done online; and I believe even local shopping ecommerce will suffer due to the inability to compete in terms of pricing. What is the impact of the economy when money is going out from the country in the long term? Have any studies been done about these?
  3. Our government is proud that in 4 months they manage to launch DFTZ. Yes Malaysians are known to be first and fast and also sometimes furious but we have the ability also to enjoy spending money and lots of money without even thinking of the longer term effect. Case in point Cyberjaya again. Our fundamental of Internet is our speed is so slow and so expensive and this is big hindrance. Government should open up more market share for other players to come in rather than be dominated by TmNet Unifi or other few major suppliers.
  4. Enforcement is bad. Look at our custom clearance. Many new things are coming in from all over the world and some of them are not even categorized. Red tape is slow and to register things online is tedious and takes time. I remember importing cosmetics overseas from USA to sell online in Malaysia. It took months to get license, pharmacist license and there is no clear instructions how to do things effectively. But when comes to raiding business, stalling at customs, these are what we are famous for.
  5. People are not trained. Yes, we can have the system, the best idea but look at our delivery system. If you are e-commerce in Malaysia you will know how bad and unreliable  our Pos Laju works. Package gets missing, tracking gone and worst still, no accountability when things goes wrong. And we Malaysians we tak ada apa attitude always forgive and let go and move on. On average, China logistic person can deliver average of 300 packages a day. Guess how many parcels can a Malaysian deliver on the same day? China takes pride in their job; Mr Zhang makes the analogy to Foxconn factory workers who build Apple’s iPhones. “China’s logistics companies are not just cheap. They are also efficient and fast,” he says. Ecommerce relies on these super-cheap delivery services. Delivering a package overnight in most locations costs Rmb10-13 ($1.50-$2) This is example how China works; He says he is only able to return home to his wife and child once every three months due to the workload. Wu Zhangcai, a wiry 23-year-old, who like Mr He hails from Guizhou at the southern end of China, is more typical — he returns home only at new year. No Malaysians will work that hard meaning we will not be able to cope with the technology and system.

Overall, I feel DFTZ is too rushed a project. More planning should be put into, calling experts all over the country to give their thoughts and think tank. Rather than implementing it then only start finding experts to figure out how to work. Remember a jigzaw puzzle is created by jumbling up the main big picture, not the other way around. Right now, the pieces is created and we have the big picture (DFTZ) but many do not know how the exact image will turn out.

This is written by Charles Gregory, the CEO of DMC.

DM Hub Training March 30, 2017 No Comments

4 Big Benefits of Having a Digital Marketing Career in Malaysia

Why You Should Have A Digital Marketing Career in Malaysia?

Now you’ve most likely listened to the buzz– electronic advertising skills remain in serious need as well as the digital skills void is set to expand, the Digital Marketing Career in Malaysia is thriving (and also fairly frankly rupturing at the seams) as well as brands are placing even more of a concentrate on digital advertising than before. Bigger budget plans, raised pay and also even more career option are simply several of the benefits electronic marketing professionals can expect this year and past.

Questioning over whether to change career direction or exactly what to examine following? You might wish to find the four big electronic advertising and marketing benefits first. They ready, we assure.

1. Digital Marketing Blueprint to Become an In-Demand Digital Marketing Expert in Malaysia

You’ve become aware of the electronic skills void, right? There’s 150,000 electronic tasks forecasted by 2020 and also insufficient digital specialists to fill them. This offers those researching electronic advertising and marketing with a distinct competitive advantage– you’re gearing yourself for an occupation where demand goes beyond supply. Always a good move.

Throughout the economic crisis recent grads were plunged into a world of unpredictability, task deficiency and all around terribleness. Wouldn’t it be nice to acquire a fresh set of skills that could future-proof your occupation, boost your work protection and even boost your occupation development?

The most vital thing for you is that you should take back control of your profession as well as improve the self-confidence you shed during the economic downturn. Remember this: business still want your valuable abilities– you could simply have to turn them electronic. Inning accordance with Mondo demand for electronic advertising professionals will certainly increase by 38% this year. It’s time you took advantage.

Top Pointer:

Prior to you start your electronic advertising and marketing occupation find out exactly what one of the most in-demand electronic advertising abilities for 2015 are.

2. Take advantage of Your Digital Marketing Career Growth in Malaysia

digital marketing career in malaysiaNew Jobs|The 4 Huge Advantages of Having a Digital Advertising and marketing Occupation
The headquarters of much of the world’s leading digital giants like Google, LinkedIn and Twitter lie in Dublin, supplying a wealth of job chances for digital experts to choose from. Rarely a week goes by without a new assault of electronic tasks revealed for multinationals, national brands or even SMEs.

For example, this year Ryanair created 200 electronic tasks, much of which were electronic marketing positions. At the Web Summit Taoiseach Enda Kenny also revealed 400 new electronic jobs across a series of electronic advertising functions, including social networks. Just what’s even more, LinkedIn is soon readied to double its workforce to 1200 team and Microsoft plan to work with 100 more digital graduates.

With such a wide selection of new opportunities available digital online marketers could manage to get fussy about the type of firm they want to help. We would certainly encourage you to benefit from this choice and consider what type of organisation best suits your occupation requires.

Take into consideration These Markets:

According to the 2014 Marketing Wage survey by The Advertising and marketing Institute and Alternatives the leading five locations hiring for electronic advertising placements this year are International Direct Investment, FMCG, Agency, Utilities monetary services (as well as after an absence of a number of years).

3. Digital Marketer Earn money Greater than Your Peers in Malaysia

We have actually currently talked about exactly how need for electronic advertising professionals is going beyond supply. In standard business economics we all understand what takes place following– the worth of the item enhances along with the cost. When you’re working in a worthwhile market with a large abilities shortage you can think of yourself like a commodity– and also negotiate your salary appropriately.

A current study by Success discovered that electronic incomes are increasing faster in 2014 compared to in the previous 5 years. Just what’s more, the speed of growth is readied to attach. For example, the average income for an electronic marketing manager in Dublin is EUR68,00. And also it’s not simply supervisory level electronic advertising positions experiencing a wage rise– beginning Pay Per Click placements have leapt from EUR25,000 last year to EUR28,000 this year.

The 2014 Advertising and marketing Wage study by The Advertising Institute as well as Alternatives confirmed the positive searchings for. The survey disclosed quite a few exciting developments for electronic advertising specialists. Below are our favorites: 50% of respondents obtained a raise this year, two-thirds obtained incentives and also 61% claimed their services are employing once again.

For more info about >> Digital Marketing Training in Malaysia

 

Charles Gregory March 26, 2017 No Comments

Google FRED Update

Google Just Wiped Out A Huge % of Websites from Top Ranking of Google

Google has been doing updates on daily basis this year 2017 and we sometimes see ranking move from page 1 to page 2 or vice versa on daily basis.

However, Google Fred just wiped out a big chunk of the Internet website who uses mostly thin and useless content with automation links. Google has always been telling that they always focus on customer’s experience, giving the best answer to what customer’s searching for.

Most of my friends who used auto blogging to generate useless content are given the boot. Those sites will be long gone and never be seen again in ranking. The sites has been deindex and will never ever see ranking in Google search engine.

Backlinks still play and important role in ranking site and it doesn’t matter the links are PBN links because as long as it comes from high quality site with good content, the link stays there. The only problem arises when Google found the PBN sites are low quality content and will deindex them making their links useless; and once the links are gone, your ranking goes bye bye too.

Google FRED targeting Ads Heavy Site – Is Adsense Dead?

Well this is true in a way because most of my adsense sites ranking has dropped terribly. However it goes against Google Adsense rules that allows 3 ads per page. I am sure now Google it putting more emphasis in their earnings through Google search Ads and retargeting ads rather than sharing its profit with us publishers. Does that mean Adsense now is dead? The answer is yet to be seen and we will have to wait a while more to really draw some solid conclusions.

However, one thing for sure is, if you put ads that is relevant to your content and helps users experience; for eg. if you are doing a review on the top 5 banking services and put relevant ads to that, Google seems to be ok with it.

Google Always Wants Best Customer’s Experience

So what does that meant? Many sites I tested, even with good article about 1000 words, you can see ranking in top 5 pages within a week or so. I believe by adding video content and infographics will really make it the best content piece available there and will give you even higher ranking. Meaning it is not enough just to write a good piece of content now, you need more like videos and infographics to back the post about.

Also always write based on longer tail keyword. Giving exactly what users are searching for is the main priority of Google. How to train a Dog probably is inrelevant now compared to how to train a bulldog or even better, how to train your bulldog not to bite or how to train your bulldog to skateboard.

Is SEO Dead?

I love SEO and SEO is an art. Unless you are prepared to invest your time and effort to building a site that is worthy to the front page of Google, don’t waste your time learning SEO. There are thousands of website or even hundreds of thousands of site competing for holy grail of SEO; the front page and why should Google gives you first page?

You can never cheat Google. Build long term solid backlinks and always focus on giving the best content to users. Your site must be able to navigate easily too (every content can be access within 2 clicks) and of course your website must be mobile friendly. Loading speed and lower bounce rate all plays small but important role in ranking your site. There are probably hundreds of ranking factor but simply focused on writing good, solid content and getting high quality backlinks should propel your site to the top of Google and let you stay there without worrying about all the Google updates.

PS: I could make a video and infographic about this content too!

DM Hub Training March 24, 2017 No Comments

Malaysia SEO Company

Malaysia SEO Company

One of the biggest thing before Malaysia company invest in SEO is the pricing. Let’s go ahead and jump right in and talk about that. “SEO can mean many different things.” There’s just not a real definition for SEO. It’s generally what helps you in the search engines, but what is involved with doing an SEO service? There’s a lot of ambiguity there. That’s why when you look around and you’re doing a search for SEO services, you may find services that are as low as $50, $100,a month. Then you’ll find other services that costs you around thousands of dollars a month.

One of the reasons is because what do the people really mean when they say SEO? It maybe that they’re saying they’re going to make sure your site is readable by the search engines, they’re going to do some work on some meta tags. That would be your $50 a month service.

On the other side of the spectrum, they may be offering link building and content creation and keyword research, even doing social marketing for you. All of which when you start adding that all together, the price starts to go up. You’re also getting a lot more for what you’re spending.

What Are The Factors That Affects The SEO in Malaysia?

The first thing is to determine that your website is readable. It makes sure that you are going to be found in the search engines. From there, you need to have some keyword research. That’s very important. And it’s not a given that every services is going to have real keyword research. Even the term “keyword research,” a lot of times companies just go onto Google Adwords and just say “How many searches is this keyword going to get?” and they count that as keyword research.

They don’t do any research into the competition or really how competitive is that keyword, how much traffic is it really going to bring you? After doing on-page optimization, it helps the search engines to not only read the site but be able to understand what the site is about. It is going to be involve dealing with the text, dealing with meta tags, alt tags,etc.

After moving beyond your own site, then, you can do link building, which is where you’re getting other people to link to your site. It is going to be done by creating content that can then be either used by other people or shared by other people. By doing link building, you’re able to build authority to your site. Besides that, social media has become every important in SEO now. This is because social networks such as Facebook, Twitter and others have been around for awhile and they can influence the search engines and the search rankings. That is becoming more important. By making sure that people are sharing content and finding ways to do that in Facebook, Twitter, and especially Google+ now is becoming very important.

One of the other questions that I get asked often is about an ongoing cost to an SEO program. People often have the mindset that SEO is a one-time thing. As a result of that, there should only be a one-time cost. The common questions are “Why are you charging me X number of dollars and why do you want it charged a certain number of dollars every single month?” Why don’t you talk a little bit about that as well? .There are two aspects to that. The first is that the search engines are not just a finite, fixed thing. They’re changing things all the time. They’re rewriting their algorithm and changing things. In the past two years, it’s been really crazy how much has changed and how that’s affected websites.

There are even websites that were doing very well in the search engines that you can’t even find them anymore. So that’s one aspect, is you want to be able to stay up-to-date on what’s going on in the search engines, how your site needs to be optimized, and what kind of strategies you’re doing to grow your site. The other aspect is that SEO is a race. It’s a competition. You’re not trying to reach a certain standard with the search engines; you’re trying to beat out everyone else. So if you’re not continuing to do things like the link building, the content creation, getting the shares, and your competition is, you’re going to lose. They’re going to eventually take over, they’re going to beat you out for those spots, even if you already have them. And then you’ll start losing rankings,and you will lose traffic. It’s important to stay on top of that.

Another factor that goes into determining the price of SEO is to choose between customized service or predetermined package.

If you have a cookie cutter package, it can usually be cheaper This is because the processes are already in place. There’s no real original thinking. When you customize something, it’s going to take a little more work, a little more effort. However, it tends to be a little better. The reason with SEO that it tends to be better is that no two websites are the same. How old is your website? Is it a new site, old site? How many links do you have coming in? How competitive is the niche that you’re in, and what kindnof a niche is it?

Certain niches do better with social sharing than others. So there’s just a lot of different aspects where a good SEO is going to look at it and say, “Here are some of the things that we can do to fit your site.” And sometimes it’s done within a framework, because the general principles aren’t going to change. I’m not going to optimize your site so differently from one site to the next. The principles are still the same, but maybe some of the strategies that you employ get shifted around.

Lastly, “SEO is a valuable long-lasting investment.” What do you mean by that, and how does that really affect the price? It’s really the framework, the mindset that you approach it with. Understanding that SEO is not just this finite marketing system, or this marketing strategy. With an ad, you put the ad out there; when it’s done, it’s gone and that’s it.

With SEO, you get to retain the benefits of the SEO services that you’re getting. So as your site gets listed and starts growing in the search engines and becoming more authoritative, you retain that. You get to keep that, and that’s going to keep bringing you benefits. It also is going to grow you. Especially if you’re doing the link building and the content creation, the sharing, those things are going to increase your value in the search engines, so over time you’re going to get more benefit and rewards, from the work that’s being done. Even if you’re doing the same amount of work, you may be getting two, three, four times as much traffic off of that work, because you’ve grown your website. As a result of that, the cost per visitor, the cost per sale, the cost per conversion just continues to go down.

After reading this article,I believed that you will have a better understanding about SEO company in Malaysia.

DM Hub Training March 24, 2017 No Comments

What Makes A Good SEO Expert in Malaysia

What Makes A Good SEO Expert in Malaysia

The choice to employ an SEO expert is the simple part, specifically when your site is not generating the level of traffic you desire or growing greatly gradually. Stagnancy takes place to the very best people, however normally happens when a business is not progressive adequate about adjusting to modifications in search algorithms and progressing patterns. Honestly, staying up to date with the times is a BIG task! That’s why discovering a devoted SEO expert can be the greatest possession to your digital marketing group.

Yet, this market in particular has the tendency to bring in a great deal of unreliable type individuals who try to find methods to provide fast outcomes, without doing a lot of work. Unlike other markets that have accrediting bodies or market requirements, there is no such animal for SEO. It depends on “buyer beware” to acknowledge and prevent “black hat strategies” that injured online search engine positioning and brand name credibility in the long run. As soon as you comprehend exactly what you do not desire, here are a couple of qualities you must anticipate from a respectable SEO expert.

1. Experience

” Anybody can set-up an ‘SEO company’ over night and call themselves an SEO specialist,” SEO Specialist Jill Whalen informed CIO Publication. “However that does not suggest they understand exactly what they’re doing. There are numerous little things that enter into the larger photo of doing SEO and it takes several years of experiencing what works and exactly what does not to really do an excellent task.” She discusses that individuals who are brand-new at SEO might attempt all the same techniques on every website till among them is partially effective, whereas the most experienced SEO specialists comprehend that each private organisation needs a various set of SEO techniques to be successful and understands simply where to funnel the most resources for optimal impact.

2. The Entire Enchilada

Seo include is more than coding a web page. Repairing technical, structural problems is still essential in getting rid of road blocks for search spiders to crawl and index your material. Nevertheless, the very best SEO professionals likewise have an extensive understanding of technical SEO, on-page optimization and off-page optimization. As Taylor Pratt, VP of marketing for Raven Tools states, “You do not desire a one-dimensional SEO. You require somebody who will approach their technique from all 3 angles to make the most of success.” In addition to three-dimensional SEO know-how, the very best SEO specialists are the ones who have an extensive understanding of digital marketing and branding as a whole and how it connects to completion user. You can have various # 1 rankings in Google, however if users do not resonate well with your site and material, those # 1 rankings are worthless.

3. A Proven Performance History

Do not hesitate to request for referrals and case studies to weed out the leaders from the pack. You wish to see concrete outcomes and enhancements from your interaction with the SEO company that validate the expenditure. It’s simple for business to provide themselves in an expert way and come off as having a mutual understanding of SEO. Yet, it’s another thing to have a history of pleased customers. Reviews ready, however referrals who want to speak with you and vouch for the SEO expert’s credibility are much better. Request 3 present customers you might speak to for more details.

4.Enthusiasm

There are lots of personality trait in the SEO market. Preferably, you’ll discover somebody with the enthusiasm and drive to achieve your business objectives. You desire somebody with a serious “can-do” mindset, who grows on discovering solutions to barriers and obstructions that might appear along the way. It’s reasonably simple to discover old grizzled veterans who have actually remained in the market for several years. Yet, regardless of their experience, they might end up being quickly troubled when old techniques do not work as they utilized to. Discover a partner who is passionate about finding out and upgrading his/her ability. These are individuals who will see business from today, through the future.

5.Material Expertise

Modern SEO works out beyond computer system engineering degree work like link building and site tinkering to get rankings. The expression “Web content is king” still reigns supreme as it assists services reach bigger objectives beyond merely taking web users in mass droves. What great are sets of eyes on your copy if they’re entirely withdrawn in exactly what you need to use and leave your website seconds later on, without any significant interaction? The very best SEO experts have the ability to compose interesting and SEO-friendly material(or have dependable access to a pack of ravenous authors at their disposal). Individuals are flooding the online search engine not for a site, but also for an answer– one that the SEO pro should understand ways to successfully promote and deliver! SEO is as much about marketing, social networks, material, and psychology as it has to do with indexing, linking and pay-per-click advertisements. The more your SEO expert comprehends about the various elements that come into play, the greater your website will do in regards to conversions, not simply web traffic.

How To Employ an SEO Expert in Malaysia

When you want to employ an SEO Expert,you want to make sure that you make full use of your investment. Here is how what you need to know:

1. Speak with referrals and see previous work examples. A quick list of present and previous customers can speak volumes about a possible SEO hire. Similar to any company, recommendations are an excellent way to evaluate prospective hires. There are easy SEO tools readily available online to rapidly inspect a site’s page rank. If a freelancer is not comfy sharing previous success stories there ought to be no factor for you to handle the danger of employing them.

2.Inquire about their SEO technique. A correct expert will have the ability to describe exactly what methods they will utilize to enhance your ranking along with a quote of the period of the project. Request for a preliminary technical evaluation of your site. This will assist you comprehend exactly what they will alter, as onsite optimization will need some adjustments to your code.

3.Look out for black hat SEO. Prevent customers who utilize black hat SEO methods like spamming remarks areas with links, as these can land you a charge from Google. Online search engine’ web designer finest practices likewise restrict typical SEO techniques like covert text, spam material and extreme anchor text connecting.

4.Lastly, when you have actually made a hire, ensure to interact frequently with your freelancer as you would with other specialist. You can track the success of your SEO freelancer by keeping an eye on the variety of links and the quantity of traffic returning to your site through Google Analytics. Professionals utilize these information to identify exactly what is working best for your website.

By taking these pointers into factor to consider, you will be well to becoming a SEO expert in Malaysia.

 

DM Hub Training March 24, 2017 No Comments

SEO Course in Malaysia

SEO Course in Malaysia

SEO courses in Malaysia are in huge demand. It is a good idea to attend the right SEO course is the need of the hour. Today’s company requirements are rather diversified and also complicated. In order to get the ideal level of reputation in the digital world or in the ordinary web world, you need to recognize the nuances of creating your website content in such a way, that it is surely well known by world’s top online search engine such as Yahoo, Google as well as Bing.

You have to gather SEO (Search Engine Optimization) particular words to ensure that your company’s products/services or perhaps blog site write-ups are recorded in the top search engine rankings on Google searches. This is exactly how you can make the entire world recognize that you are in the e-biz whirl.

Presently, allow me to take you through detailed procedural methods on that are allowed to start an SEO course, what type of SEO courses are offered in the marketplace for you to select from, and ways in which you can incidentally be gained by the course.

Before You Join SEO Training Course in Malaysia

Before you join any type of course about Search Engine Optimization, you need to get an evaluation of your requirements. It can help you make a decision which of the online courses will better and suitable for you.

First, you need to scout for a minimum of three SEO courses provider. Check out learning offers.

After that, check the subjects of their particular training components. Aim to fit your guidelines along with exactly what each of them can provide. Through this, you had recognized just what you will be going to gain from these courses. It is the terrific idea for you to make sure that the money you should invest will certainly be valuable.

After you have selected a provider, check if the course it provides could learned with the information you obtain prerequisites knowledge to learn that course. If you think about trying complete SEO course, then it must not just consist of keyword phrases and its use. This course will guide you in full aspects like how keyword research and various other technique impact the method a web page interact with the online search engine. Aim to optimise single site by fundamental tips and tricks will help once not everytime.So, if you need to optimized website properly you need to take instruction from an SEO specialist. Having broad understanding of SEO through extensive courses will be useful on your part.

Are You Suitable To Attend An SEO Course?

You can sign up for a course about SEO development, also just in case you seek to begin your very own business website or perhaps your e-store and you need your position to be primarily noticeable over various other e-sites. And get your site on the first page of the online search engine. Almost all you must have, if you want to qualify yourself to get an SEO training course consist of general knowledge of English, working expertise of computer systems and also a secure net connectivity.

Software program engineers and BPO (Business Process Outsourcing) experts are getting saturated as well as qualified individuals are incapable to get jobs suit their expertise. The market has more than enough of them. This is exactly where a value extra course is a necessary. Jobs such as SEO development, Practical Writing, Developing specialized website guidelines for products as well as Mobile Web development are reaching the top in today’s job markets.

From Whom to Study: Finding the Right Educator

There are tons of SEO instructors available and getting the right one may be the toughest part of the procedure. For better or worse, there is not just one technique for SEO. Many people approach the fundamentals in a similar way. However, not everybody has their own methods and priorities. Apart from the obvious, such as price and proximity, it is often a smart idea to look into their recognition. Right here are some final things to ask.

  1. Is the mentor experienced in his or her field?

  2. Does the mentor have an established client list?

  3. Does the course offer theory and hands-on practice?

  4. Don’t hesitate to ask the questions. Every one of them. You are spending for your career and must get the very best possible suit

What Will You Learn From SEO Course with DMC, in Malaysia?

The objective of any SEO training should be to leave with the information to optimise a small- to the mid-sized internet site for search and create a fundamental technique for target market expansion. For the search engine optimization side, a good course will teach you about the things listed below:

  1. Keyword Research: Exactly how crucial is doing keyword research, generating a list of keywords that can get you traffic for your website.

  2. On-page Search Engine Optimization: You will learn about how to let the search engine know what your website is all about.

  3. Building Links To Your Website: You will learn what link building is and how to rank your website’s keywords on the top of the search engine.

Training that deals with these matters need to provide a strong structure in SEO. Even the fundamentals from a 101 course can get an internet site from absolutely nothing to something. This is a larger guideline than it might seem to be. It is incredible what optimized meta data and a handful of technical corrections can accomplish.

Where to Study: Online Training or In Person

The option between online or in-person training relies on preferred learning style. In-person SEO training is most ideal for individuals who prefer a more active experience or fully committed time to learning. Such as learning a foreign language, it may be simpler to make time and focus on a person sitting in front of you.

At times convenience is more crucial. Online training could be better for somebody who has to know SEO by the following week or needs to deal with their hectic timetable.

After reading this article, We believe that your decision whether to join an SEO course becomes much simpler.

DM Hub Training March 14, 2017 No Comments

Facebook Reactions Now More Important Than Likes

Facebook Reactions Now More Important Than Likes

Changes is inevitable in the digital world. And one of the latest changes in Facebook is the way its algorithm ranks content. The Facebook “like” button was one of the social media website’s most popular features. But now if you Want your Facebook posts to reach more people, you will need to pay more attention to reactions rather than likes.

More Facebook Emojis

Facebook has introduced more emojis that users can click on to quickly express their feelings about a post. With the new additions of “love, haha, wow, sad and angry” as opposed to the traditional “like”, we have been interested on how they affect the way Facebook’s algorithm ranks content.

Facebook has been looking at how people commented on posts and used emojis to share their sentiments. This feature has been worked on for more than a year. After tested with some possible reaction emojis with some users, it was found that most people like the new addition. And according to their study, reactions indicate a deeper level of engagement. So far, the reactions have already been used more than 300 billion times by users.

How to Use Reactions

Reactions are made available both on the Facebook website and also on the app. At the moment, users can add reactions to posts, photos and videos but not to comments. To use reactions on Facebook, just click once (long press) on the “like” button. You will see all of the possible emojis appear. Choose one and click on it. But if you do not see any new emojis in the Facebook app, close the app and then reopen. The new emojis should appear.

The new feature helps users react more sensitively to the nature of posts. And you can view other’s reactions on each posts. Facebook shows the top three reactions people have used on a post, photo or video. Click on reactions, and you will see how many people posted them and who those people are.

It has been confirmed by Facebook that they will be weighing the importance of reactions rather than “likes” when it comes to deciding which posts to be shown to users. With the new algorithm, posts that get more reactions, regardless whether Love, Haha, Wow, Sad or Angry, will be more rewarding with more visibility in user’s News Feeds. In other words, getting more reactions will provide you a better opportunity in the News Feed rankings. And all five reactions are weighted equally.

This may not be good news to some businesses because many brands are trapped in negative cycles of posts being shown only to a small percentage of followers (1% commonly). They will then fail to get the engagement from these 1% which in turn decreases the posts ranking as per Facebook’s algorithm. So the next post will be shown to even lesser users.

New Strategy

So the better strategy is obvious, which is creating content to get reactions. This includes funny content to generate “Haha”; negative content to generate “Sad” or “Angry”; and shocking content to generate “Wow”. Therefore, avoid content which is bland and generate. Instead, focus to generate emotional responses.

Facebook can potentially use data from its Reactions beyond simply better targeting. For example, with insights from Reactions, Facebook can collect more emotional data. This means, collecting a more qualified data of how its users react to advertising, which could eventually be used to better pinpoint the right consumer, device, and moment for ad content.

Reactions are an easy way for Facebook to dip its toe into sentiment analysis. So Facebook will adjust its algorithm so sentiment becomes a ranking factor. It could also provide a better user experience. A more detailed view of user responses could allow for better post optimization, as well as better data on what content is most popular by consumer. Therefore, it could help to yield better content and more visibility.

By classifying the Reactions, Facebook will have a better idea on users moods and preferences. Then users can be segmented accordingly. That means, more ideal content can be delivered to each of these user types in future moments. In other words, Facebook could decide what types of posts and ads to show in their respective News Feeds.

The social network could also take it a step further and eventually use this emotional data for ad targeting, which would allow advertisers to zero in on users based on the specific reactions they had to a type of content. Also, data from Reactions could simply be used to fine-tune the content users see in their News Feeds.

Reactions give Facebook the potential to offer its advertisers the ability to serve ads next to the posts that have generated positive reactions. Facebook could also encourage advertisers to boost their own well-liked posts to ensure the content users like most is seen by the widest possible audience. And with ads becoming more targeted and optimized, Facebook could even charge more for inventory and increase revenue through promoted posts while allowing brands to experiment with promoting posts based on audience reactions.

Reaction buttons are actually just another method for Facebook to try to demonstrate engagement value to advertisers. So business brands have the opportunity to better understand exactly how their customers are reacting to their content with something as clear as a happy or sad face.

However, Reactions have presented some difficulties for business clients. It can be challenging to interact with disgruntled customers on social media because many are choosing to simply leave a Reaction rather than a comment. It is difficult to grasp a more in depth understanding from Reactions alone. Harder to identify the reason of customers dissatisfaction, and even harder to get in touch with them to resolve the issue as you cannot reply to a Reaction as easily as you can reply to a comment.

Facebook could also use data from its Reaction buttons to inform future platform updates. By looking into videos, images, or regular statuses that generate the most diverse Reactions, those platforms can then be improved or updated accordingly.

DM Hub Training March 14, 2017 No Comments

5 Free SEO Tools for Small Business Owners

5 Free SEO Tools for Small Business Owners

The common question among small business owners – How to maintain SEO campaign without breaking your account to spend on software and reporting tools? Though they may understand the value of SEO, they often think it is too expensive or too time-consuming to implement and learn. With the right use of online tools and reading discussion boards, articles, and YouTube videos, SEO can actually be done fairly easily. Even though the practise of SEO may be difficult to begin with, the concepts will eventually  make sense and you will be much closer to ranking your website on Google’s first page.

Here is a list of best free SEO tools on the market (in no particular order) to help small businesses, bloggers, including e-commerce website owners to perform some of their own SEO tasks. Each tool offers various results, so the more information you have, the better you can improve your search engine results! Let’s start to understand SEO and create an SEO strategy for your business.

Google Analytics

This is a must have tool if you are building a website, or at least make sure your developer installs this tool for you. As the best web analytics tool, it has more functionalities than you will ever know. Besides giving you a unique insight on who is visiting your page, you will also know which pages are most often being viewed, and how your visitors get to your page. This tool can let you know if your traffic comes mostly from social media channels or from organic Google searches.

On the traffic flow, you can even understand if the traffic is coming from desktop, mobile or tablet and accordingly flow can be managed effectively. Lots of useful information can be drawn from this data. You can understand which pages are favored by visitors while navigating to our site, allowing us to modify our pages which are rarely being visited and changed it for better-improved navigation. Also, we can focus to improve pages to increase visitor retention and generate more leads.

Search Console

Used to be named as Google Webmaster Tools, Google has rebranded it to Google Search Console. This is another must have tool to be installed on your website. Helping you to manage your site’s presence in Google search results, you can get a visual on how healthy your website is on Google level. This tool is best used to monitor what Google search engines think of your site from the backend.

Through Google Search Console, you can request that Google index your site, meaning changes you’ve made will show up in search results sooner. Also, with this service, you will be notified by Google directly regarding any issues or required actions to be taken against, your website. For example, a detected hack attack, a penalty for bad linking practices, a malware warning, or other technical notices which the search engine may send via Google Search Console.

Keyword Planner

Google Keyword Planner is designed as a paid search tool. It helps to find related keywords and ad groups relevant to your business. It is the ultimate source for search volume data, as you can see which terms people are searching and how often. Therefore, its data is extremely useful for SEOs. There are two main categories that breaks up the keywords – search volume and keyword competitiveness. The search volume is the number of times searched in a month while the keyword competitiveness is how many other sites are targeting the same keyword.

This tool is accessed through AdWords, but you do not need to have or start a pay-per-click campaign to use the Keyword Planner. From Adwords homepage, go ahead and log into your Gmail account, bypassing the AdWords campaign by clicking “Tools” on the top bar.

Incognito search

An incognito browsing window can enable you to browse on Google “undercover” or anonymously. So this is a great tool to assist you in analyzing search engine page ranking more accurately. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. With Google’s core search app, searching incognito can be performed from the main screen. Although the incognito window is not exactly a tool for SEO purposes, you can certainly make the most of it to boost your organic traffic.

Have you ever noticed that when you start typing a word into Google search, it will autofill with pop up suggestions? These suggestions are SEO gold because they are exactly what people are searching. But the problem with this method is, it will call up your search history to give you suggestions based on your previous web browsing activity. This is where incognito window steps in. In order to get an unbiased view, just open an incognito window and type your search in there. An incognito window can be opened from your Chrome Browser by pressing “ctrl” “shift” “N”.

Google Trends

Another goodie from Google, this tool is a very useful and often underrated instrument for search engine optimization. Use it to understand what people are Googling in real time. It also allows you to compare topics and gain awareness of industry trends beyond the scope of your direct competitors and in other countries. This will help you discover trending keywords because it fetches data that can be especially insightful for business owners wanting to keep up with current events and stories. Type in a phrase and you will easily see if it is a phrase that is growing. If it is, then you know you will want to use that term. And if you see it falling, you may want to redo your search to find other keywords or opportunities.

As a fairly new or small business owner, most likely you have a new website too. So if you plan to build authorships for yourself on the industry standard websites, this tool will help you get ideas for blog posts and articles you can write for your websites.