DM Hub Training August 26, 2017 No Comments

Get Free Social Media Backlinks From Facebook, LinkedIn, YouTube, Instagram, WhatsApp

Link #1: Your Facebook Personal Profile’s About Tab

Link #2: All Your Facebook Personal Profile And Page Posts

Link #3: Your Facebook Page’s About Tab

Link #4: Your Facebook Group Description

 

 

 

 

 

 

 

 

Link #5: Facebook Group Pinned Posts

Link #6. LinkedIn Link Building (Your Profile’s Contact Info)

Link #7: LinkedIn Article Backlinks

Link #8: YouTube Video Descriptions

Link #9:Instagram Profile Link

Link #10: WhatsApp Backlinks

 

 

Charles Gregory August 16, 2017 No Comments

Seo Consultant Malaysia

Seo Consultant Malaysia – It is Not as Expensive as You Think

All about SEO consultant

5Wives + 1 Husband

who, where, what, when, why + how

1000 words article

What does A seo Consultant do?

 

How mcuh charge?

 

Job Scope?

 

Guaranteed Results?

Charles Gregory August 8, 2017 No Comments

SEO Malaysia – Sharing Strategies to Rank Your Website

SEO Malaysia – Everything You Need to Know About SEO in Malaysia

Seo in Malaysia is one of the most demand digital marketing strategies. Search Engine Optimization, which is usually referred to as SEO, is the method of enhancing the volume and quality of website traffic to a site from search engines using organic or search engine result. The higher your business’s site ranks on Search Engine Result Page (SERP), the more visitors are going to check out your website.

As a marketing plan of action for increasing website’s relevance, SEO specialists know how search algorithms function and exactly what people look for. An SEO course of action might include a website’s coding and structure, web content and copywriting, website presentation, in addition to taking care of other issues that will stop the online search engine from indexing your business site. If your business’s site is not indexed by online search engine, there will be no chance at all for your website to obtain high exposure rankings on google. For that reason, it is exceptionally essential for companies to bear in mind of SEO and ensure that their sites are effectively indexed by google.

The term “SEO” can also be known as “Online search engine Optimizer”. This is a niche term that describes firms and specialists that perform SEO task for their customers, and by staff members who carry out SEO services in-house. Every firm and specialist have their own SEO method; for that reason, they might utilize various approaches to attain high natural rankings for sites. For the most parts, to have efficient SEO, it might need modifications to the HTML source code of a website, SEO strategies will be included in site development and style. That is why nearly all reputable SEO firms and experts will initially take a look at the style and back-end architecture of a site prior to beginning any SEO task. This will make sure that SEO is performed efficiently.

Advantages of SEO for Businesses in Malaysia

Businesses can gain from SEO in a lot of ways, be it to increase brand name awareness, obtain sales leads or even increase sales earnings. The following is a list of advantages that businesses can receive from SEO:

o Get additional targeted website traffic. SEO can increase the number of visitors to your website who are actively looking for your service or product.

o Boost brand name awareness. SEO can provide your brand name a high worldwide profile. You can likewise utilize SEO to build brand awareness for any new product or service by optimizing similar product/service key phrases to rank greater on google.

o Marketing your brand name 24/7. With SEO, your site will get direct exposure 24 Hr a day, 7 days a week – without pausing.

o Increased sales. As SEO brings you targeted website traffic, it can guarantee increased sales of your services or product.

o Long term positioning. As soon as a correctly enhanced & developed website remains in location, rankings on natural listings ought to correspond whereas the expense for Pay-Per-Click (Pay Per Click) Marketing is continuous.

o More value for dollars. As soon as your business’s site has actually attained high organic rankings for numerous key phrases, you will not need to spend for each visit. Whereas for Pay Per Click Marketing, to delight in the high ranking presence on online search engine, you have to pay for each click or visit to your website.

Nevertheless, to make sure that you have an effective SEO execution, you have to ensure that your devoted SEO company abides by the standards of the online search engine when optimizing your website.

How Much Must a Company Pay for SEO in Malaysia

So, how much exactly you should pay to obtain the job done?

The response to this question depends upon numerous factors. As an example, the size of your company and site, your spending plan, and kind of SEO service you are trying to find. The top SEO companies charge quite a lot because they recruit experienced and expert workers to perform the task. Such companies charge somewhere between $500 and $5,000 depending on the type of service you select.

Cost of SEO services based on payment models:

Month-to-month Retainer – When you choose to pay monthly for SEO service to your provider, the cost falls somewhere between $750 and $5000 on month-to-month basis. A majority of companies use their services on month-to-month basis as seo is a consistent thing, and requires consistent performance to provide the needed outcomes.

Hourly Assessment – You can likewise select per hour assessment and pay the company on per hour basis. The expense in this category differs from $50 to $300 per hour. There are numerous companies who pay their company on per hour basis as they can track the work and performance delivered.

Project based cost – Provider also charge task based. New businesses that are merely evaluating the online variant can work with business for one particular task. These service providers charge $500 to $2,000 for social networks site setup, $500 to $7,500 for link profile audit, and $500 to $5,000 for website content audit.

Do You Need To Outsource SEO?

If you learn about SEO, you will know that it is a very time-consuming process. This is because it includes continual tuning and monitoring the website performance. It is up to you whether you want to do it by yourself and to outsource it by hiring an SEO agency in Malaysia to plan out the optimization plan for your business.

What a professional SEO agency will do is that they are going to analyze your website and make a plan on how to increase your rankings in the search engine result. Once they start to optimize your site, you’ll be provided with reports for you to track the progress of your website.

If you want to achieve a successful result, it is crucial that your SEO agency work together closely with your website designer. The reason behind this is you want your company website to be both SEO friendly and visually appealing to your visitors so you can achieve both organic rankings and conversions.

Whenever there is a change in the search engine algorithm, some ranking factors will change. It is very common to see this. A good SEO agency will constantly be aware of such updates and will change their approach to these changes. It is not an easy task to keep track of all these updates and learning how to adapt to these changes every single time unless you are an SEO expert in Malaysia.

 

Charles Gregory March 26, 2017 No Comments

Google FRED Update

Google Just Wiped Out A Huge % of Websites from Top Ranking of Google

Google has been doing updates on daily basis this year 2017 and we sometimes see ranking move from page 1 to page 2 or vice versa on daily basis.

However, Google Fred just wiped out a big chunk of the Internet website who uses mostly thin and useless content with automation links. Google has always been telling that they always focus on customer’s experience, giving the best answer to what customer’s searching for.

Most of my friends who used auto blogging to generate useless content are given the boot. Those sites will be long gone and never be seen again in ranking. The sites has been deindex and will never ever see ranking in Google search engine.

Backlinks still play and important role in ranking site and it doesn’t matter the links are PBN links because as long as it comes from high quality site with good content, the link stays there. The only problem arises when Google found the PBN sites are low quality content and will deindex them making their links useless; and once the links are gone, your ranking goes bye bye too.

Google FRED targeting Ads Heavy Site – Is Adsense Dead?

Well this is true in a way because most of my adsense sites ranking has dropped terribly. However it goes against Google Adsense rules that allows 3 ads per page. I am sure now Google it putting more emphasis in their earnings through Google search Ads and retargeting ads rather than sharing its profit with us publishers. Does that mean Adsense now is dead? The answer is yet to be seen and we will have to wait a while more to really draw some solid conclusions.

However, one thing for sure is, if you put ads that is relevant to your content and helps users experience; for eg. if you are doing a review on the top 5 banking services and put relevant ads to that, Google seems to be ok with it.

Google Always Wants Best Customer’s Experience

So what does that meant? Many sites I tested, even with good article about 1000 words, you can see ranking in top 5 pages within a week or so. I believe by adding video content and infographics will really make it the best content piece available there and will give you even higher ranking. Meaning it is not enough just to write a good piece of content now, you need more like videos and infographics to back the post about.

Also always write based on longer tail keyword. Giving exactly what users are searching for is the main priority of Google. How to train a Dog probably is inrelevant now compared to how to train a bulldog or even better, how to train your bulldog not to bite or how to train your bulldog to skateboard.

Is SEO Dead?

I love SEO and SEO is an art. Unless you are prepared to invest your time and effort to building a site that is worthy to the front page of Google, don’t waste your time learning SEO. There are thousands of website or even hundreds of thousands of site competing for holy grail of SEO; the front page and why should Google gives you first page?

You can never cheat Google. Build long term solid backlinks and always focus on giving the best content to users. Your site must be able to navigate easily too (every content can be access within 2 clicks) and of course your website must be mobile friendly. Loading speed and lower bounce rate all plays small but important role in ranking your site. There are probably hundreds of ranking factor but simply focused on writing good, solid content and getting high quality backlinks should propel your site to the top of Google and let you stay there without worrying about all the Google updates.

PS: I could make a video and infographic about this content too!

DM Hub Training March 24, 2017 No Comments

Malaysia SEO Company

Malaysia SEO Company

One of the biggest thing before Malaysia company invest in SEO is the pricing. Let’s go ahead and jump right in and talk about that. “SEO can mean many different things.” There’s just not a real definition for SEO. It’s generally what helps you in the search engines, but what is involved with doing an SEO service? There’s a lot of ambiguity there. That’s why when you look around and you’re doing a search for SEO services, you may find services that are as low as $50, $100,a month. Then you’ll find other services that costs you around thousands of dollars a month.

One of the reasons is because what do the people really mean when they say SEO? It maybe that they’re saying they’re going to make sure your site is readable by the search engines, they’re going to do some work on some meta tags. That would be your $50 a month service.

On the other side of the spectrum, they may be offering link building and content creation and keyword research, even doing social marketing for you. All of which when you start adding that all together, the price starts to go up. You’re also getting a lot more for what you’re spending.

What Are The Factors That Affects The SEO in Malaysia?

The first thing is to determine that your website is readable. It makes sure that you are going to be found in the search engines. From there, you need to have some keyword research. That’s very important. And it’s not a given that every services is going to have real keyword research. Even the term “keyword research,” a lot of times companies just go onto Google Adwords and just say “How many searches is this keyword going to get?” and they count that as keyword research.

They don’t do any research into the competition or really how competitive is that keyword, how much traffic is it really going to bring you? After doing on-page optimization, it helps the search engines to not only read the site but be able to understand what the site is about. It is going to be involve dealing with the text, dealing with meta tags, alt tags,etc.

After moving beyond your own site, then, you can do link building, which is where you’re getting other people to link to your site. It is going to be done by creating content that can then be either used by other people or shared by other people. By doing link building, you’re able to build authority to your site. Besides that, social media has become every important in SEO now. This is because social networks such as Facebook, Twitter and others have been around for awhile and they can influence the search engines and the search rankings. That is becoming more important. By making sure that people are sharing content and finding ways to do that in Facebook, Twitter, and especially Google+ now is becoming very important.

One of the other questions that I get asked often is about an ongoing cost to an SEO program. People often have the mindset that SEO is a one-time thing. As a result of that, there should only be a one-time cost. The common questions are “Why are you charging me X number of dollars and why do you want it charged a certain number of dollars every single month?” Why don’t you talk a little bit about that as well? .There are two aspects to that. The first is that the search engines are not just a finite, fixed thing. They’re changing things all the time. They’re rewriting their algorithm and changing things. In the past two years, it’s been really crazy how much has changed and how that’s affected websites.

There are even websites that were doing very well in the search engines that you can’t even find them anymore. So that’s one aspect, is you want to be able to stay up-to-date on what’s going on in the search engines, how your site needs to be optimized, and what kind of strategies you’re doing to grow your site. The other aspect is that SEO is a race. It’s a competition. You’re not trying to reach a certain standard with the search engines; you’re trying to beat out everyone else. So if you’re not continuing to do things like the link building, the content creation, getting the shares, and your competition is, you’re going to lose. They’re going to eventually take over, they’re going to beat you out for those spots, even if you already have them. And then you’ll start losing rankings,and you will lose traffic. It’s important to stay on top of that.

Another factor that goes into determining the price of SEO is to choose between customized service or predetermined package.

If you have a cookie cutter package, it can usually be cheaper This is because the processes are already in place. There’s no real original thinking. When you customize something, it’s going to take a little more work, a little more effort. However, it tends to be a little better. The reason with SEO that it tends to be better is that no two websites are the same. How old is your website? Is it a new site, old site? How many links do you have coming in? How competitive is the niche that you’re in, and what kindnof a niche is it?

Certain niches do better with social sharing than others. So there’s just a lot of different aspects where a good SEO is going to look at it and say, “Here are some of the things that we can do to fit your site.” And sometimes it’s done within a framework, because the general principles aren’t going to change. I’m not going to optimize your site so differently from one site to the next. The principles are still the same, but maybe some of the strategies that you employ get shifted around.

Lastly, “SEO is a valuable long-lasting investment.” What do you mean by that, and how does that really affect the price? It’s really the framework, the mindset that you approach it with. Understanding that SEO is not just this finite marketing system, or this marketing strategy. With an ad, you put the ad out there; when it’s done, it’s gone and that’s it.

With SEO, you get to retain the benefits of the SEO services that you’re getting. So as your site gets listed and starts growing in the search engines and becoming more authoritative, you retain that. You get to keep that, and that’s going to keep bringing you benefits. It also is going to grow you. Especially if you’re doing the link building and the content creation, the sharing, those things are going to increase your value in the search engines, so over time you’re going to get more benefit and rewards, from the work that’s being done. Even if you’re doing the same amount of work, you may be getting two, three, four times as much traffic off of that work, because you’ve grown your website. As a result of that, the cost per visitor, the cost per sale, the cost per conversion just continues to go down.

After reading this article,I believed that you will have a better understanding about SEO company in Malaysia.

DM Hub Training March 24, 2017 No Comments

What Makes A Good SEO Expert in Malaysia

What Makes A Good SEO Expert in Malaysia

The choice to employ an SEO expert is the simple part, specifically when your site is not generating the level of traffic you desire or growing greatly gradually. Stagnancy takes place to the very best people, however normally happens when a business is not progressive adequate about adjusting to modifications in search algorithms and progressing patterns. Honestly, staying up to date with the times is a BIG task! That’s why discovering a devoted SEO expert can be the greatest possession to your digital marketing group.

Yet, this market in particular has the tendency to bring in a great deal of unreliable type individuals who try to find methods to provide fast outcomes, without doing a lot of work. Unlike other markets that have accrediting bodies or market requirements, there is no such animal for SEO. It depends on “buyer beware” to acknowledge and prevent “black hat strategies” that injured online search engine positioning and brand name credibility in the long run. As soon as you comprehend exactly what you do not desire, here are a couple of qualities you must anticipate from a respectable SEO expert.

1. Experience

” Anybody can set-up an ‘SEO company’ over night and call themselves an SEO specialist,” SEO Specialist Jill Whalen informed CIO Publication. “However that does not suggest they understand exactly what they’re doing. There are numerous little things that enter into the larger photo of doing SEO and it takes several years of experiencing what works and exactly what does not to really do an excellent task.” She discusses that individuals who are brand-new at SEO might attempt all the same techniques on every website till among them is partially effective, whereas the most experienced SEO specialists comprehend that each private organisation needs a various set of SEO techniques to be successful and understands simply where to funnel the most resources for optimal impact.

2. The Entire Enchilada

Seo include is more than coding a web page. Repairing technical, structural problems is still essential in getting rid of road blocks for search spiders to crawl and index your material. Nevertheless, the very best SEO professionals likewise have an extensive understanding of technical SEO, on-page optimization and off-page optimization. As Taylor Pratt, VP of marketing for Raven Tools states, “You do not desire a one-dimensional SEO. You require somebody who will approach their technique from all 3 angles to make the most of success.” In addition to three-dimensional SEO know-how, the very best SEO specialists are the ones who have an extensive understanding of digital marketing and branding as a whole and how it connects to completion user. You can have various # 1 rankings in Google, however if users do not resonate well with your site and material, those # 1 rankings are worthless.

3. A Proven Performance History

Do not hesitate to request for referrals and case studies to weed out the leaders from the pack. You wish to see concrete outcomes and enhancements from your interaction with the SEO company that validate the expenditure. It’s simple for business to provide themselves in an expert way and come off as having a mutual understanding of SEO. Yet, it’s another thing to have a history of pleased customers. Reviews ready, however referrals who want to speak with you and vouch for the SEO expert’s credibility are much better. Request 3 present customers you might speak to for more details.

4.Enthusiasm

There are lots of personality trait in the SEO market. Preferably, you’ll discover somebody with the enthusiasm and drive to achieve your business objectives. You desire somebody with a serious “can-do” mindset, who grows on discovering solutions to barriers and obstructions that might appear along the way. It’s reasonably simple to discover old grizzled veterans who have actually remained in the market for several years. Yet, regardless of their experience, they might end up being quickly troubled when old techniques do not work as they utilized to. Discover a partner who is passionate about finding out and upgrading his/her ability. These are individuals who will see business from today, through the future.

5.Material Expertise

Modern SEO works out beyond computer system engineering degree work like link building and site tinkering to get rankings. The expression “Web content is king” still reigns supreme as it assists services reach bigger objectives beyond merely taking web users in mass droves. What great are sets of eyes on your copy if they’re entirely withdrawn in exactly what you need to use and leave your website seconds later on, without any significant interaction? The very best SEO experts have the ability to compose interesting and SEO-friendly material(or have dependable access to a pack of ravenous authors at their disposal). Individuals are flooding the online search engine not for a site, but also for an answer– one that the SEO pro should understand ways to successfully promote and deliver! SEO is as much about marketing, social networks, material, and psychology as it has to do with indexing, linking and pay-per-click advertisements. The more your SEO expert comprehends about the various elements that come into play, the greater your website will do in regards to conversions, not simply web traffic.

How To Employ an SEO Expert in Malaysia

When you want to employ an SEO Expert,you want to make sure that you make full use of your investment. Here is how what you need to know:

1. Speak with referrals and see previous work examples. A quick list of present and previous customers can speak volumes about a possible SEO hire. Similar to any company, recommendations are an excellent way to evaluate prospective hires. There are easy SEO tools readily available online to rapidly inspect a site’s page rank. If a freelancer is not comfy sharing previous success stories there ought to be no factor for you to handle the danger of employing them.

2.Inquire about their SEO technique. A correct expert will have the ability to describe exactly what methods they will utilize to enhance your ranking along with a quote of the period of the project. Request for a preliminary technical evaluation of your site. This will assist you comprehend exactly what they will alter, as onsite optimization will need some adjustments to your code.

3.Look out for black hat SEO. Prevent customers who utilize black hat SEO methods like spamming remarks areas with links, as these can land you a charge from Google. Online search engine’ web designer finest practices likewise restrict typical SEO techniques like covert text, spam material and extreme anchor text connecting.

4.Lastly, when you have actually made a hire, ensure to interact frequently with your freelancer as you would with other specialist. You can track the success of your SEO freelancer by keeping an eye on the variety of links and the quantity of traffic returning to your site through Google Analytics. Professionals utilize these information to identify exactly what is working best for your website.

By taking these pointers into factor to consider, you will be well to becoming a SEO expert in Malaysia.

 

DM Hub Training March 24, 2017 No Comments

SEO Course in Malaysia

SEO Course in Malaysia

SEO courses in Malaysia are in huge demand. It is a good idea to attend the right SEO course is the need of the hour. Today’s company requirements are rather diversified and also complicated. In order to get the ideal level of reputation in the digital world or in the ordinary web world, you need to recognize the nuances of creating your website content in such a way, that it is surely well known by world’s top online search engine such as Yahoo, Google as well as Bing.

You have to gather SEO (Search Engine Optimization) particular words to ensure that your company’s products/services or perhaps blog site write-ups are recorded in the top search engine rankings on Google searches. This is exactly how you can make the entire world recognize that you are in the e-biz whirl.

Presently, allow me to take you through detailed procedural methods on that are allowed to start an SEO course, what type of SEO courses are offered in the marketplace for you to select from, and ways in which you can incidentally be gained by the course.

Before You Join SEO Training Course in Malaysia

Before you join any type of course about Search Engine Optimization, you need to get an evaluation of your requirements. It can help you make a decision which of the online courses will better and suitable for you.

First, you need to scout for a minimum of three SEO courses provider. Check out learning offers.

After that, check the subjects of their particular training components. Aim to fit your guidelines along with exactly what each of them can provide. Through this, you had recognized just what you will be going to gain from these courses. It is the terrific idea for you to make sure that the money you should invest will certainly be valuable.

After you have selected a provider, check if the course it provides could learned with the information you obtain prerequisites knowledge to learn that course. If you think about trying complete SEO course, then it must not just consist of keyword phrases and its use. This course will guide you in full aspects like how keyword research and various other technique impact the method a web page interact with the online search engine. Aim to optimise single site by fundamental tips and tricks will help once not everytime.So, if you need to optimized website properly you need to take instruction from an SEO specialist. Having broad understanding of SEO through extensive courses will be useful on your part.

Are You Suitable To Attend An SEO Course?

You can sign up for a course about SEO development, also just in case you seek to begin your very own business website or perhaps your e-store and you need your position to be primarily noticeable over various other e-sites. And get your site on the first page of the online search engine. Almost all you must have, if you want to qualify yourself to get an SEO training course consist of general knowledge of English, working expertise of computer systems and also a secure net connectivity.

Software program engineers and BPO (Business Process Outsourcing) experts are getting saturated as well as qualified individuals are incapable to get jobs suit their expertise. The market has more than enough of them. This is exactly where a value extra course is a necessary. Jobs such as SEO development, Practical Writing, Developing specialized website guidelines for products as well as Mobile Web development are reaching the top in today’s job markets.

From Whom to Study: Finding the Right Educator

There are tons of SEO instructors available and getting the right one may be the toughest part of the procedure. For better or worse, there is not just one technique for SEO. Many people approach the fundamentals in a similar way. However, not everybody has their own methods and priorities. Apart from the obvious, such as price and proximity, it is often a smart idea to look into their recognition. Right here are some final things to ask.

  1. Is the mentor experienced in his or her field?

  2. Does the mentor have an established client list?

  3. Does the course offer theory and hands-on practice?

  4. Don’t hesitate to ask the questions. Every one of them. You are spending for your career and must get the very best possible suit

What Will You Learn From SEO Course with DMC, in Malaysia?

The objective of any SEO training should be to leave with the information to optimise a small- to the mid-sized internet site for search and create a fundamental technique for target market expansion. For the search engine optimization side, a good course will teach you about the things listed below:

  1. Keyword Research: Exactly how crucial is doing keyword research, generating a list of keywords that can get you traffic for your website.

  2. On-page Search Engine Optimization: You will learn about how to let the search engine know what your website is all about.

  3. Building Links To Your Website: You will learn what link building is and how to rank your website’s keywords on the top of the search engine.

Training that deals with these matters need to provide a strong structure in SEO. Even the fundamentals from a 101 course can get an internet site from absolutely nothing to something. This is a larger guideline than it might seem to be. It is incredible what optimized meta data and a handful of technical corrections can accomplish.

Where to Study: Online Training or In Person

The option between online or in-person training relies on preferred learning style. In-person SEO training is most ideal for individuals who prefer a more active experience or fully committed time to learning. Such as learning a foreign language, it may be simpler to make time and focus on a person sitting in front of you.

At times convenience is more crucial. Online training could be better for somebody who has to know SEO by the following week or needs to deal with their hectic timetable.

After reading this article, We believe that your decision whether to join an SEO course becomes much simpler.

DM Hub Training March 6, 2017 No Comments

Unstoppable Traffic To Your Websites Part 2

Unstoppable Traffic To Your Websites

SEO

SEO stands for ‘Search Engine Optimization” which is basically the art of getting your website onto the first page of the search engines such as the big “G” (Google), Bing and Yahoo. The SEO technicalities change from time to time, but there are still many basic SEO techniques for getting your website favored by Search Engines which I am about to reveal. The first of all is in-site optimization. Basically, it involves tweaking your website and blog posts in such a way that its easy for Google “Spiders” to crawl your website and index it so that people can find your website easily.

For example, you should always include keyword phrases into the titles of your blog posts as this will help you articles get found by people who search for these phrases in the search engines.

Also, it is helpful to include keyword phrases and keywords in the first sentence of the first paragraph and bold or italicize them. This is often favored as well. However, exercise caution when using keywords as excessive keywords will come off as “spam” by Google spiders and your website will be punished, so only use it when necessary. The key is to find a good balance between SEO optimization and user readability. You don’t want to sound like a robot in all your blog posts as this will turn people off.

Next is backlinking. The more links your website gets from outside authority websites, the higher your page will rank in Google. As a general rule of thumb, it is better to get more quality backlinks (e.g more reputable websites of similar niches) than many links from smaller websites – A move that is often frowned upon as may come off as “link farming”. You can also link between blog posts within your website to boost SEO points but this does not contribute nearly as much as outsider links. Recently, a new trend has emerged in SEO which is social interaction. Which means, people must actively interact on your website, whether if it’s through sharing, tweeting or commenting on your blog posts. This is favored by search engines and will greatly boost page ranking for those that make their websites interaction friendly.

Paid Traffic

One of the fastest ways to get traffic is to pay for traffic. That’s right. If you set yourself a healthy marketing budget, you stand to grow your business exponentially. You’ll have to set up an adwords account with Google and your website must comply with the stringent guidelines set my Google. Recently, Google has banned many adwords accounts for not adhering to their guidelines and are focusing their advertising business to more bigger companies. In any case, if you decide that you want to adverstise on Google and that your website is credible enough, go for it.

If not, there’s also Facebook advertising which is similar to Google adwords where you can start your own advertising campaign and set your own budget. Another form of paid advertising is by paying other web masters to advertise your links on banners on their high traffic websites. This usually informs some form of agreement with the webmaster such as a monthly fee or a one off payment for a permanent link. The amount for payment on such sites will ultimately depend on how much traffic that website receives and also you’ll have to consider how relevant that website is to yours so that you won’t be paying for unqualified traffic. Paid traffic can be a fast way to get leads fast at an affordable price and should be considered once you have a solid business sales funnel set up.

Google Adwords

As mentioned earlier, you can leverage on Google’s advertising platform Google Adwords to get your website on the front page of Google almost instantly. One common form of Google advertising is known as Pay Per Click or PPC. Basically, Google advertises your text ad at the side bar or on top of the searches as a sponsored ad and you pay Google each time someone clicks on your ad.

Clicks could range from 10 cents a click to even 1 dollar per click, depending on the competitiveness of the keyword. Therefore, steer away from competitive keywords such as “make money online” or “buy insurance” if you wish to have your ad appear in front of Google. The key is to target keywords or phrases with low advertising volume but yet high search volume.

For example, 1 dollar for 1000 views regardless of whether they click on your link or not. This is great if you have a high converting banner ad.

Cool Tip: Not sure how to make good banner ads? Just take a screenshot of your best performing text ad and use it as a banner.

Social Media Traffic

With the emergence of Social Media websites which are growing at a phenomenal pace such as Twitter and Facebook, your business stands to benefit a lot from tapping into such sites. For example, you could start a Facebook Fan Page for your website. When someone “Likes” your fan page, it appears on their news feed and ALL of his friends will see that he “liked” your page. From there, perhaps more curious souls would hop into your page and “like” it as well. That way, the news about your business would grow exponentially.

Not only that, your Facebook fan page or Twitter Page can serve to provide tons of useful information to your target audience. This will get people interacting and more and more people will join the conversation. You could also hold contents on your social media pages and reward people with gifts for participating. These activities build hype and generate interest among followers and often gets the news about your business out further. Not to be overlooked also is social sharing websites such as Digg.com and Reddit.com. These sites allow people to “social bookmark” websites of interest and their friends can see what stuff they are interested in and get more eyeballs for your business. Last but not least, Facebook also offers a highly targeted advertising platform for you to advertise your business to get more leads for yourself.

 

 

DM Hub Training February 20, 2017 No Comments

Latest SEO Strategies

Introduction To SEO 

SEO (Search Engine Optimization) Marketing is a method of generating traffic for your online business without any cost. Created early in the web 2.0 era, this method has been used ever since from marketers around the world to create online traffic streams till today.

The Beginnings 

One of the good things about SEO marketing as it has the ability of creating passive traffic. Which means, you’ll be getting traffic without having to actively be there. (we will see how in the next few chapters). This seems like the ultimate choice especially for marketers who are on a shoestring budget. The essence of SEO marketing is that traffic generation relies on the optimization of web content to draw free traffic through search engines such as the big “G” (Google). Google is the biggest search engine in the world with millions of searches going on daily. By tapping into SEO, you will be swimming in loads of traffic.

SEO is essentially the art of getting your page on the first page of Google for search terms relevant to your online niche business. Let’s say you are in the dog training niche… Hence, when people search for terms like “dog training tips” or “dog training guide”, you want your web page to appear on the first page of the search results – And that is what SEO is all about! The better you are at SEO, the more traffic and hence, more sales you will get. Of course, if you have a huge marketing budget you can spend it all on advertising and totally forego SEO, but if you are on a shoestring budget, you can always tap into the powers of SEO to get tons of free traffic!

Google ranks how relevant a website is to its searches in terms of Page Rank. By boosting your page rank, you stand higher chance of getting in front of the search engines. Facebook has a page rank of 10, meaning it is one of the most highly sought after and visited websites on the web. When you first start you website, you probably have a page rank of 0. So it will take some time to build your page rank, but with these methods I’m about to show you below, building page rank will become a walk in the park!

Keyword Research 

Keyword research is an essential part of SEO. You will need to find what keywords are the most sought after in your niche and target them in your web content. That way, when the majority of people search for something on the net, everything will lead to your website. The winning formula for good keywords are: 1) High search volume 2) Low competition. As a general rule of thumb, getting about more than 1000 organic searches a day is a good bet for a highly searched keyword. If you want to check out your competition, get the Google toolbar and see what are the “page ranks” for search results are in the first page. These keywords and key phrases will then be targeted to draw you massive free traffic via SEO. There are also long tail keywords which are longer key phrases with less search volumes but virtually no competition. These should be targeted as well.

SEO Basics 

As mentioned earlier, SEO is the art of getting your web content highly optimized so that Google “likes” it. So how do we optimize your website? There are two type of optimization techniques: Onsite optimization and Offsite optimization. Onsite optimization deals with the things you can tweak and modify on your own website to make it more relevant to Google searches. Offsite optimization deals with interactions with websites outside of your own. This could be in the form of getting backlinks or social interactions, which we will go into more detail later.

The SEO trends are constantly evolving. That is because people are constantly finding ways to exploit SEO and make their websites on top of the search ranks. But Google is a smart company, and they have a team who constantly evolves Google’s algorithm to make sure that searches remain relevant and not bring spam sites in front. People who exploit SEO in the wrong way are called “Black hat SEO” artists and their practices should be avoided at all costs. That being said, let’s dwell deeper into SEO the right way and how we can start applying it to our businesses immediately!

Onsite Optimization 

As mentioned earlier, onsite optimization deals with the things you can edit on your own website to make your web content more likeable by Google. The first thing you must know is keywords. In short, every page should have about 2-5% keywords density. So sprinkle your keywords where it’s due but don’t overdo it. For total optimization, keywords or key phrases should be present in the titles of blog posts, the first sentence of the first paragraph and also at least once in the body.

Keywords should also be bolded or italicized every now and then. Links should be worded with anchor text links (keywords and phrases). Also, onsite linkages is highly recommended. Meaning, you should link blog posts and pages together if they are relevant. These small steps contribute to SEO and should be applied when convenient. One more thing about on site SEO, people say that images don’t contribute to SEO. I beg to differ. Images should be given alternate texts or descriptions. You can also link images to blog posts. Stick to these good practices and you’ll be on your own to free traffic.

 

DM Hub Training February 14, 2017 No Comments

6 Questions from Grade School are Key to Content Creation Success

6 Questions from Grade School are Key to Content Creation Success

 

What are the questions you ask yourself when you write a content? Think about the last piece of material you released. Was it a post, a brand-new page on your site, an e-book, a video or something else? What made it great in your viewpoint? Would you happily pin it to the refrigerator in your house? You understand, like kids do when they’re actually pleased with something. Possibly it’s not as fantastic as you believe if you would not happily show it on the refrigerator. Possibly.

When you produce a piece of material, what choice procedure do you go through? Do you develop material “due to the fact that it’s in the agreement,” or “somebody stated to produce X,” or “my employer stated we require 12 infographics this year?” Possibly it’s time to step back from the material calendar and reassess it entirely.

To develop truly terrific, beneficial content, you need to want to go back and think things through. You might even have to answers a couple of questions. Back to grade school English class and the 5 Ws and one H of composing (and typically utilized in journalism too):

  1. Who is your audience?
  2. When will they wish to read it?
  3. How should you pass on the details?
  4. Where do they wish to see your details?
  5. What details do they have to understand?
  6. Why do they appreciate what you need to state about the topic?

How can something as simple as the lessons you discovered in primary school assistance you develop much better content?

Who is your audience?

Can you explain your target market in one to 2 sentences? Are they female or male? What age variety are they? What interests do they have? Where do they live?

Referred to as much as possible about your target market permits you to craft targeted content– and targeted content carries out much better.

 

When will they wish to read it?

Are your clients hectic working experts who read on the train throughout their commute into the city? You may desire to release really early in the early morning to get their attention if so. Are they moms and dads who put their kids to bed at night and capture up on the day’s news then? Do you target stay-at-home mommies who might have downtime after the kids are dropped off at school or throughout nap time in the afternoon?

The much better you understand your consumer, the much better you can address this concern and target your circulation time.

 

How should you pass on the details?

What format will work the very best for your audience? Will they have 7 to 10 minutes to enjoy a long-form video or check out a thorough journalistic piece, or are they most likely going to have 30 to 90 seconds to capture up on your news?

Will a post, infographic, something or video else assist inform the story much better?

 

Where do they wish to see your details?

Is your audience most active on your blog site, in social networks, on your site? Comprehend them and their habits and guarantee you’re supplying material where they are so they can discover it quickly.

Your audience isn’t really most likely going to dig deep to discover exactly what you need to state about X topic. Assist yourself by supplying info where they’re looking.

 

Why do they appreciate exactly what you need to state about the topic?

What info do you have that’s new? Why would they care exactly what you need to state? Be special, however more significantly, offer beneficial details.

Your consumers may not care if you’re simply retelling exactly what somebody else currently stated. You’re going to develop much better material if you have extra insights or can really assist address their concerns.

 

What details do they have to understand?

Have you spoken to your audience? Do you understand what concerns they have? How do you understand? Do you believe you understand, or do you actually understand?

You’re in luck since they’ve informed you precisely what they require to understand by means of phone calls or e-mail if you have clients who interact with you. Your customer service people can assist develop the list of FAQs they get regularly, and you can go from there.

 

Conclusion

You need to end up producing material that your clients discover handy when you invest time responding to the fundamental material development concerns noted above. Which’s something to be happy with.

Offer your consumers what they require or desire, and they’ll reward you with their read/view/share/ like. Keep in mind the 5 Ws and H when you’re creating content.